American Haiku

Our new ad for United Sense of America, appealing to the common sense of hunters on gun legislation in the run-up to the election, has been named Ad of the Week by shots . Thanks for the support, and for helping shine a light on this vitally important topic. https://lnkd.in/eDC9JUUy

Today is a big day for Daughters. A testament to young girls' resilience and hope in the face of the great challenges posed by incarceration, the film is now available globally to watch on Netflix. American Haiku is in awe of Natalie, Angela and the rest of the team's achievement in bringing this incredible story into the world, and feel pretty privileged to have been part of it. We hope it moves you to take action and support the Daughters Impact Campaign: https://lnkd.in/g8wM6Ykb

Thank you so much to Tim Nudd and everyone at Ad Age for including New Balance 'Grey Days' in their 'Ads of the Year (so far)' list. It was the first campaign we launched as American Haiku (with the amazing NB marketing team: Chris Davis, Tom Henshaw, Chuck Mauro, Joe Connolly) and we hope it sets a marker for the kind of advertising we started our company to make. We think that the more interesting a piece of work is, the more effective it can be. Whether that’s a sculpture that stops you in your tracks for seven seconds or a collection of stories that hooks you in for seven minutes, the most important metric for success is always immersion: a story that grips you, then stays with you. The only way to build real love for brands is through emotional connection. We’re excited to accept all of today’s challenges, and harness all of tomorrow’s tools, but ultimately we’re here to help make the kind of culture that got us excited when we were teenagers, and established relationships with the brands, artists, musicians & filmmakers that still enrich our lives today. American Haiku. What’s Your Story?

New Balance, the renowned sneaker, shoes, and athletic wear brand, challenges the perception of grey as dull and lifeless with its new campaign film, Grey Days. This visually stunning piece celebrates the authenticity and versatility that define the New Balance legacy, showcasing the significance of the color grey to the brand and its consumers. Let's explore more about this captivating campaign and its impact on the world of fashion and culture. Grey Days, created by Brooklyn-based agency American Haiku, presents vignettes of daily life in a lo-fi, indie filmmaking style. The film features stars from the worlds of music, skateboarding, and American football, demonstrating New Balance's reach across different cultural touchpoints. #newbalance #greydays #campaign #brand #fashion #agency #film #creative