Is it human, or is it AI? People can tell the difference – and some are turning their backs on machine-generated content.
Allison Worldwide
Public Relations and Communications Services
San Francisco, CA 82,005 followers
About us
We’re a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities. With a diverse range of expertise and a forward-looking mindset, we deliver game-changing results that make a lasting impact. Twitter.com/allisonww_ Instagram.com/Allisonworldwide
- Website
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http://www.allisonworldwide.com
External link for Allison Worldwide
- Industry
- Public Relations and Communications Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Specialties
- Public Relations, Public Affairs, Corporate Communications, Social Impact, Technology, Consumer Marketing, Digital Media, Media Training, International Media Strategy, Thought Leadership, Cause-Related Marketing, Health, integrated marketing, and crisis and issues management
Locations
Employees at Allison Worldwide
Updates
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From the incredible sports equity conversations at Cannes Lions International Festival of Creativity to President Biden's recent endorsement of Vice President Kamala Harris for President, this summer, conversations about women’s equity have been pushed to the cultural forefront. Lisa Rosenberg shares how Dove, Maybelline New York and Ally are leading the charge on work with impact. #Stagwell #CannesLions2024 #GenderEquity Stagwell
Global Partner President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
Still fueled daily by the inspiration at Cannes Lions! From Alexis Ohanian Sr.’s powerful insights to Dove’s #TurnYourBack campaign, the push for gender equity was stronger than ever. Add to that President Biden’s endorsement and the subsequent democratic nomination of VP Kamala Harris, and you'll see equity really is in action this summer. 💬 What’s your take on these strides toward gender equity? Share your thoughts below! Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Erin Gallagher #CannesLions #GenderEquity #WomenSupportingWomen #KamalaHarris #HypeWomen #Newsletter
Equity in Action
Lisa Rosenberg on LinkedIn
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Explore the rise of Neo-Chinese style in global #marketing. Read our latest blog from MD Jerry Zhu and VP Tianyi Ma to learn how blending tradition with modern design can drive product #innovation and create new business opportunities: https://lnkd.in/e6YRC_27 #NeoChineseStyle #CulturalTrends
Perspectives On The Role Of Neo-Chinese Style in Marketing - Allison Worldwide
https://www.allisonworldwide.com
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Our India team won Gold in the Travel and Tourism category at the prestigious ET BrandEquity Shark Awards for our ICC Men’s Cricket World Cup 2023 campaign. Congratulations to the client and team! https://lnkd.in/e44ESJDH
Shark Awards 2023 - Marketing Awards
brandequity.economictimes.indiatimes.com
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It has been an amazing two-year journey with our #client Radia, Inc. and Paul Hanna helping execute their marketing strategy. From video content, corporate affairs, and integrated marketing, to a partnership with 2Heads on booth design, our team has worked hand in hand with our client, culminating this week at the largest air show in the world. This is only the beginning!
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Year over year, brands continue to spend more time, attention and budget on creator partnerships. In the latest edition of The Roar, Lisa Rosenberg looks at the ever-evolving brand-creator relationship. There is exciting work coming from these partnerships and Lisa shares how we, as marketers, can continue to grow and foster positive, authentic relationships between our clients, creators and their audiences.
Global Partner President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
The explosion of the Creator Economy was one of my Top Five Takeaways from Cannes this year, but likely would have made the list no matter what conference or event I was at. The impact that creator marketing has on our industry and our client’s businesses, is packing an adult-sized whallop! Read more in today’s edition of The Roar. Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Team Epiphany Coltrane Curtis Jen Stratton #StayHuman IHG Hotels & Resorts Kimpton Hotels & Restaurants Robyn DelMonte #CreatorEconomy #Influencer #Advertising #Newsletter
The Creator Economy Comes of Age
Lisa Rosenberg on LinkedIn
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Next week, our team will be at the largest airshow in the world, Farnborough International Airshow in the United Kingdom! Follow along with David Baum, Jeremy Rosenberg, and Micah Baro as they share exclusive insights from the airfield. #FIA2024
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Quality Time with PR Minds hosted by the PRSA San Diego/Imperial Counties Chapter was a great event tonight. Fun to help out! Thank you Staci Reidinger, APR(M) for all your hard work and a great program! Public Relations Society of America (PRSA) Public Relations Student Society of America (PRSSA) #publicrelations, #nonprofits
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How does a brand stand out in a crowded market with a product that consumers can essentially get for free? Lisa Rosenberg explores how water brand Liquid Death became an industry disruptor and found success using comedy and entertainment to make health and sustainability more fun. #Stagwell Stagwell #CannesLions2024 Cannes Lions International Festival of Creativity #LiquidDeath
Global Partner President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
Long live brand. Grab a Tall Boy as this issue of The Roar unpacks Liquid Death’s success and the reasons brand trumps product. What brand campaigns have inspired you? Share in the comments. Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Mike Cessario #Newsletter #CannesLions2024 #marketing #advertising
Liquid Death, Stupidly Funny
Lisa Rosenberg on LinkedIn
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Can brands truly benefit by tapping into cultural trends? Lisa Rosenberg explores how Barbie's re-release of its Stevie Nicks doll is perfectly timed around the attention the icon has received lately courtesy of Taylor Swift, and why it matters. Stagwell #TapIn #Stagwell
Global Partner President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
"But time makes you bolder, Even children get older, And I’m getting older too" How did the one-two punch of Barbie and Taylor Swift propel 76 year-old rock legend Stevie Nicks back into cultural relevance? Today’s edition of The Roar is one part nostalgia and two parts admiration. What do you think of this latest collab? Share your thoughts in the comments. Allison Worldwide Stagwell Mattel, Inc. #culturalrelevance #Barbie #newsletter #ErasTour #TaylorSwift #FleetwoodMac #StevieNicks #TapIN
Barbie By a Landslide
Lisa Rosenberg on LinkedIn