ALX

Ten tests you should be doing right now to improve UX... Testing is always a solid way to improve your digital marketing footprint. If you need inspo on what to test next, allow us: 1. Call to Action: is it the right spot? 2. Dynamic Text Replacement: can it help hone your messaging? 3. Form placement: Does it have to be above the fold? 4. To deal or not deal: do you always need to incentivize purchases? 5. Basic color swaps: is your accent color helping or hurting bounces? 6. Do you have a dedicated PPC target landing page? 7. Have you tested mini-carts? 8. Is your checkout process a single page, or multi-page? Can you increase conversion with one or the other? 9. How are your emails formatted? 10. Influencers: reign them in, or let them fly? Tip of the hat to Unbounce for the amazing suggestions and case studies! If you're needing the link, just check this month's newsletter. If you're not on it? Well... consider this post a test. 😉

They say the devil is in the details. But a true vision starts in the clouds. It starts at the 10,000 foot view. It jumps from cloud to cloud. From blue sky to blue sky.  - Rob Leon   What does it mean for your marketing? Well, recent work that ALX has been doing for our partners has found the solutions beginning high above the minutiae. Soar above your bottom line for a minute. What do you see? What's missing? Sound off!

When is the last time you took a hard look at your CX? Integrating customer experience into your marketing strategy is key. Here's 4 steps to ensuring it's part of your plan: 1. Make Room in the Budget. 2. Do Your Due Diligence. 3. Leverage Technology, but Never Forget the Human Element. 4. Listen, Learn, React, and Repeat! This week's blog breaks these concepts out and walks you through them. Trust us... if you're looking to convert your customers into fans? CX is the secret sauce you're missing. Check the link in our bio to read on!

5 Big Mistakes Your Site Makes That Lose You Leads 💻 In our latest blog, ALX happily offers you some "low hanging fruit" to ensure your website is doing what it should be. And maybe we drop more than few New Kids On The Block references while we do it. https://lnkd.in/gktie7QK leads/

Will AI Kill the Photo Studio? 📸 In our latest blog, ALX tackles the million dollar question buzzing around the dark rooms across agencies and photo studios alike. Read on: https://lnkd.in/ghHCHvhA

“I am overjoyed to witness the rapid growth of ALX,” said Alexandra Frumberg, Founder and CEO of ALX. “The decade-long success of the ALX is attributed to our passion to build, our will to push beyond client expectations, and our dedication to excellence.” https://lnkd.in/ehsz7GNR

“I am overjoyed to witness the rapid growth of ALX,” said Alexandra Frumberg, Founder and CEO of ALX. “The decade-long success of the ALX is attributed to our passion to build, our will to push beyond client expectations, and our dedication to excellence.” https://lnkd.in/ehsz7GNR

Are you leveraging video as well as you should for your brand? Forbes has some tips on why video should become your go-to tool. (and yes, we can help you do this! 🎬) https://lnkd.in/gK2NbVnx

Is your business doing all it can on LinkedIn to be successful? Check out: https://lnkd.in/gR_-7cVn

April showers bring May flowers, but more importantly it means you're smack-dab in the middle of Q2. Are you hitting all your marketing goals? Crushing those KPIs? Have all your planned content scheduled? If not, there's still time to level the plane and hit those targets. In May, you have Cinco de Mayo, Mother's Day, and Memorial Day. Depending on your brand... which are you acknowledging? Our pro-tip: don't celebrate every single holiday as a brand. Choose those that reflect your company culture and brand tenants.