AdSapiens

Are you wasting your budget on A/B testing? Check out this article from MarTech Cube on our research on the current inefficiencies in advertising. https://lnkd.in/e_apei2a #aiadvertising #abtesting #adinefficiencies

How you measure the success of your campaign isn't about picking the metric that just looks good, in other words ditching the vanity metrics. This is the ultimate guide to marketing KPI measurements aimed at helping you understand which metric is for you and your campaign to best help measure its success according to what your desired outcomes of the campaign are. Read in full below: https://lnkd.in/gdmrakuC #metrics #kpi #aiadvertising

Did you see the news from Google? Cookies are sticking around Our CMO Sarah Aird-Mash has written her thoughts on the decision which affects all those in advertising. #aiadvertising #cookies #cookieless

Looking to reach a wider audience? Inspiring Travel Company wanted just that when they reached out to make the most of their budget during a peak sales season. Through Lorenzo, we got them results that blew away their expectations for less than they normally spend. To find out just how we helped them achieve that take a look at their full story available here: https://lnkd.in/ezN2Z9P4 #travel #casestudy #aiadvertising #seasonalsuccess

Scalability is crucial for growing agencies, and AI offers a solution. Our latest article breaks down how crucial this technology is for agencies with this summary you can understand how it can be achieved for those agencies brave enough to embrace it. You can check out the full article: https://lnkd.in/e4MeQjUw #aiagency #aiadvertising #scalability

AI is revolutionizing the marketing landscape, empowering agencies to deliver personalized experiences and scale operations like never before. This opens up the opportunity for those willing to embrace the technology early to help keep up with the growing industry demand. Our latest article breaks down what this offers agencies looking to scale and how they can really make the most of AI for their operations. Check out the article in full below: https://lnkd.in/e4MeQjUw #aiadvertising #aiagency #scalability #agencyoftomorrow

AI is here to stay so how much should agencies be embracing it, this is the question and more in the latest episode of The A Word! Kuba Wieczorek joins us to talk about agency and AI. This episode dives into his extensive experience in the advertising world, and how AI is reshaping things for agencies. Listen to the full episode below: https://lnkd.in/ekYqzEKp Kentaro Oi #agency #aiadvertising #aipodcast #podcast

Inspiring Travel Company came to us with two challenges; to get more sign-ups and reach a wider audience than with previous campaigns. Through our AI platform, Alexis Sharples and her team were able to optimize their campaign to align with this and deliver results that blew them away. To learn more about their success using Lorenzo check out their full story below: https://lnkd.in/ezN2Z9P4 #aiadvertising #digitalcampaign #travel #casestudy #aioptimization

AI is a strong tool for your team but are they ready to use it? Our latest article breaks down AI upskilling and how it is fast becoming a necessity for companies looking to keep up with the breakthroughs that are driving the industry. You can read the full article here: https://lnkd.in/gCgrhDig #aiadvertising #upskilling #aitraining #aiupskilling

How to deal with adversity and risk? This was the question posed to our CEO Chris Allan while on the innovation stage at MAD//FEST. This was part of a panel “How to be a bold entrepreneur” lessons from startup founders. Chris speaks on something that is key here at AdSapiens that is data, listen to why it is so crucial to success. #startup #madfest #panel #madfest2024 #dataspeaks