Missed our LinkedIn Live with industry leader Jana Meron? We've got you covered in the comments 👀 Catch up on all the insights about ad tech and brand suitability now. #AdTech #DigitalMarketing
AdMonsters
Advertising Services
New York, NY 8,216 followers
Online content, free newsletters, and events for professionals in advertising operations and digital media
About us
AdMonsters is the global community of ad operations and technology leaders. Founded in 1999, we maintain our editorial focus on ad operations and ad tech, including trends, strategy and tactics. Our online home is AdMonsters.com, the go-to resource for deep, technical coverage on trends and current topics. AdMonsters produces a variety of paid and free community events every year, such as our renowned Publisher Forums, Ops conference, Meetups, Webinars, and Tech Forums. We provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. Topics include ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.
- Website
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http://admonsters.com
External link for AdMonsters
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- advertising operations, advertising technology, ad ops, live media, events, online media, advertising, conferences, digital advertising, and digital media
Locations
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Primary
40 Wall St.
New York, NY 10005, US
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Employees at AdMonsters
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John R. Osborn
Co-Founder/Chief Marketing Officer at Turnstil, Ad-tech Industry Writer and Consultant
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Lynne d Johnson
Content Director, AdMonsters | Co-Founder, Tech and Soul Podcast | Adjunct, SUNY Empire State College
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Therran Oliphant
Advertising Data & Technology Executive
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Jared Collett
Sr. Director, Ad Operations at Major League Fishing & Honorary Host of Beeler.Tech Industry Happy Hour
Updates
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Simon Sikorski, President of Global Operations at XR Extreme Reach, recently spoke at Cannes about the growing urgency for sustainability. 📢 The industry must shift from policies to measurable outcomes, focusing on reducing storage, optimizing assets, and effectively measuring efforts to lower carbon footprints. Read Simon's full conversation with AdMonsters https://bit.ly/3zW82Vj 🌱
Sustainability in Advertising is Moving from Policies to Outcomes - AdMonsters
admonsters.com
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When it comes to Google's new plan for 3PCs, how can brands prepare? In this article Rob Myers of NextRoll dives into: ✅ Leveraging zero- and first-party data ✅ Testing emerging tactics like Privacy Sandbox ✅ Evaluating alternative identifiers ✅ Key questions to assess ad provider readiness Read the full analysis 🔗 https://bit.ly/4dm4b2l 🍪 🍪 🍪
Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies - AdMonsters
admonsters.com
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Meet Zip Nguyen, our AdMonsters Dream Team VP of Business Intelligence. With a background spanning digital media and ad tech, Zip is committed to uncovering untapped revenue opportunities. From New York Magazine to BBC Studios, she leads Business Intelligence & Yield strategy across North America and LATAM, managing revenue, pricing, inventory, and more. Zip advocates for socially responsible journalism and promotes diversity, equity, and inclusion. Join the AdMonsters Dream Team at Publisher Forum Boston, August 4-6 for roundtables, in-depth conversations, and networking with fellow publishers 🤝https://lnkd.in/exDxA8ew
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We’d like to invite everyone in digital adland to join us for an upcoming LinkedIn Live conversation with Jana Meron, the new VP of Revenue Operations & Data at The Washington Post, for a deep dive into her first 60 days at the company. 🌟 Discover why Jana took on this pivotal role at The Washington Post. 🌟 Learn about her innovative strategies and her passion for saving the news. 🌟 Get insights into how she’s navigating the challenges and opportunities in her new position. 🌟 Explore how Jana is leveraging digital advertising to boost revenue and support quality journalism. Don't miss out on this opportunity to hear from one of the industry's top leaders.🔑
FIRST 60 DAYS: Jana Meron's Fresh Start at The Washington Post
www.linkedin.com
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A little less than ONE HOUR to chat with Jana Meron, have your questions ready ✅ Tune in here at 12:30 pm sharp 👉 https://bit.ly/3xYMGpT
FIRST 60 DAYS: Jana Meron's Fresh Start at The Washington Post | LinkedIn
linkedin.com
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In just 2.5 hours join us for a can't-miss convo with Jana Meron. ⏲️ ⏰ She will discuss: 🎯 why she took on this new role at The Washington Post 🎯Her passion for saving the news and strategies for doing so 🎯How she's navigating challenges and opportinutes in her new role Register & tune in here 👉 https://bit.ly/3xYMGpT
FIRST 60 DAYS: Jana Meron's Fresh Start at The Washington Post | LinkedIn
linkedin.com
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The American Privacy Rights Act (APRA) has the potential to drastically reshape digital advertising. By mandating explicit consent for using sensitive data, including online activities across third-party websites, APRA could challenge small businesses and publishers in targeting and personalizing ads. While first-party data users may benefit, the shift from opt-out to opt-in will be disruptive. A recent survey from Advertising Perceptions and the Connected Commerce Council highlights personalized digital ads' critical role for SMBs. Is APRA the right way to go for consumer privacy and effective advertising? Many small publishers don't think so https://bit.ly/4dhmgyC #APRA #SMBs #PersonalizedAds
Does APRA Do More Harm Than Good For Personalized Advertising? - AdMonsters
admonsters.com
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Publisher Forum Boston is the place to be August 4-6! Connect with ad ops, rev ops, and programmatic peers from leading publishers. Gain invaluable insights, build your network, and have fun with digital media pros over 2.5 days of tactical and practical sessions. Don't miss out! Register now. https://lnkd.in/epdcwwr8
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AdMonsters reposted this
"Our publishers will enjoy our industry’s best monetization however the consumer or their browser chooses to consume advertising." SVP, Research Patrick McCann responds to Google's latest third-party cookie news in this AdMonsters article: https://lnkd.in/e6n79YFg
Industry Leaders Respond to Google's Cookie Deprecation Pause and New Opt-Out Mechanism - AdMonsters
admonsters.com