Do you know Pooja Singh, our visionary VP of Data and Analytics at AdMonsters' Dream Team? With a remarkable journey spanning new product development, retail analytics, and customer intelligence at Kroger Precision Marketing (KPM)/ 84.51˚, Pooja brings unparalleled innovation and expertise to our data science capabilities. Join Pooja and and stellar roster of ad ops and revenue rockstars at Publisher Forum Boston, August 4-6. Don’t miss this opportunity for networking, learning and inspiration! https://lnkd.in/exDxA8ew
AdMonsters
Advertising Services
New York, NY 8,223 followers
Online content, free newsletters, and events for professionals in advertising operations and digital media
About us
AdMonsters is the global community of ad operations and technology leaders. Founded in 1999, we maintain our editorial focus on ad operations and ad tech, including trends, strategy and tactics. Our online home is AdMonsters.com, the go-to resource for deep, technical coverage on trends and current topics. AdMonsters produces a variety of paid and free community events every year, such as our renowned Publisher Forums, Ops conference, Meetups, Webinars, and Tech Forums. We provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. Topics include ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.
- Website
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http://admonsters.com
External link for AdMonsters
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- advertising operations, advertising technology, ad ops, live media, events, online media, advertising, conferences, digital advertising, and digital media
Locations
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Primary
40 Wall St.
New York, NY 10005, US
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Employees at AdMonsters
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John R. Osborn
Co-Founder/Chief Marketing Officer at Turnstil, Ad-tech Industry Writer and Consultant
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Lynne d Johnson
Content Director, AdMonsters | Co-Founder, Tech and Soul Podcast | Adjunct, SUNY Empire State College
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Therran Oliphant
Advertising Data & Technology Executive
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Jared Collett
Sr. Director, Ad Operations at Major League Fishing & Honorary Host of Beeler.Tech Industry Happy Hour
Updates
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The $12 Billion Political Ad Boom & Bid Shading: What It Means for Publishers Political advertisers are forecasted to spend over $12 billion during the 2024 election cycle, marking the highest spend in U.S. history. With advanced techniques like bid shading coming into play, what does this mean for publishers? Discover the upsides and challenges of this high-stakes environment: 💎Increased demand and revenue boosts 💎Revenue volatility and inventory devaluation Learn how to navigate these complexities with strategic measures such as dynamic pricing, advanced analytics, and yield management. Dive into our latest article to explore the full picture and stay ahead in this unprecedented election cycle. 👇 #AdTech #DigitalAdvertising #PoliticalAds #Publishing
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We've got the inside scoop on Google's latest cookie announcement and what it means for buyers and sellers. 🕵️ 🔎 Our team attended a U of Digital Live Learning Event where experts shared their prospective on next steps advertisers and publishers should take amidst Google's unexpected announcement. Curious about the broader implications for digital media? Head over to AdMonsters to read our full article: "Google's Cookie Curveball: What's Next for Buyers and Sellers?" Link to the full story is in the comments 👀 🏃♂️ ✍️ by Lynne d Johnson Shiv Gupta Myles Younger Alex Cone Joe Root Shailley Singh Therran Oliphant #cookies #identity #programmatic #addressability #cookieless
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Wondering how Google's halt on cookie deprecation will affect your revenue? Join our "Expanding Your Revenue Streams" workshop through the new Ad Tech Accelerator Program for a deep dive into strategies for boosting efficiency and financial returns in the face of evolving user choice and privacy updates. Earn a certificate and Revenue Strategy badge while staying ahead in the evolving ad tech landscape. Included with your Publisher Forum Boston registration or available for purchase separately. Don’t miss this chance to accelerate your career. Secure your spot today. https://lnkd.in/eymvRnNY
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Missed last week's wrap-up? No worries, we've got you covered. In a rapidly changing publishing space, these stories highlight how top players are strategically adapting for the future. Stay informed and ahead of the curve by reading the full newsletter on AdMonsters. https://bit.ly/4djVdm6
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Curious about the impact of Google's decision to abandon cookie depreciation for publishers? 🤔 Join us at Publisher Forum Boston, August 4-6, to connect with industry leaders and peers for crucial insights. Network with like-minded professionals and discover groundbreaking strategies with a group as passionate about ad ops and digital advertising as you are. From small focused roundtables to gathering as a group to discuss more in our One Big Problem publisher working session, this is exactly where you need to be right now navigate changes in the months ahead. https://lnkd.in/epdcwwr8
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LinkedIn Live Rewind 🎥 This timely discussion aligns with Google's recent shift towards a more user-centric approach, emphasizing the importance of transparency and control. ICYMI check out our chat with James Rosewell leading up to this pivotal changes and explore the potential impact on the future. 📺 Watch the Full LinkedIn Live Now 👇 👇 👇 👇 👇
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Ready for the 2024 Election cycle? 💡 With $10 billion set to flood political ads, misinformation and disinformation are bigger threats than ever. It's up to us to protect our audiences and maintain trust. Our Playbook, created with GeoEdge, is your ultimate guide to navigating these turbulent waters. Get insights into setting robust election ad guidelines and leveraging tools for better ad management. Don't miss out—download the Playbook for free today and safeguard your digital space. 🔒 https://bit.ly/47VStbT #Election2024
AdMonsters Playbook: Navigating Political Ads for the 2024 Season - AdMonsters
admonsters.com
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Missed our LinkedIn Live with industry leader Jana Meron? We've got you covered in the comments 👀 Catch up on all the insights about ad tech and brand suitability now. #AdTech #DigitalMarketing
Jana Meron on Her New Role as VP of Revenue Operations at The Washington Post - AdMonsters
admonsters.com
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Simon Sikorski, President of Global Operations at XR Extreme Reach, recently spoke at Cannes about the growing urgency for sustainability. 📢 The industry must shift from policies to measurable outcomes, focusing on reducing storage, optimizing assets, and effectively measuring efforts to lower carbon footprints. Read Simon's full conversation with AdMonsters https://bit.ly/3zW82Vj 🌱
Sustainability in Advertising is Moving from Policies to Outcomes - AdMonsters
admonsters.com