Adelaide

🎯 Shape the Future with Adelaide! We have an opening for the Head of Staff to the Chief Business Officer! If you are passionate about making a difference and have a knack for driving success, this role is for you! In this position, you will: 🤝 Work closely with our leadership team 🚀 Drive key company initiatives 💥 Play a pivotal role in redefining digital advertising effectiveness If you possess strong business strategy skills, project management experience, and thrive in a dynamic startup environment, we would love to connect with you! Let's shape the future together! #Hiring #HeadOfStaff #DigitalAdvertising #StartupJobs #RemoteWork #BusinessStrategy

🎬Tune in to Episode 3 of “Attention! Attention!” for the latest news and insights from Wayne Blodwell and Marc Guldimann! In this segment, Marc emphasizes a shift in the industry’s approach to attention metrics, “People are moving from ‘I need to prove that attention metrics work’ to ‘How can I activate using them?’ And even, ‘How can I begin to hold publishers accountable?’” Watch the full episode to get the scoop on: • Attention metrics as a potential solution to MFA  • Research on optimal attention from Heineken and Playground • The IAB’s approach to attention • Attentive reach as a next step for attention metrics • The challenges of using duration as a media currency

A few weeks ago at MAD//FEST, we shared the stage with our partners at Diageo, The Telegraph, PubMatic, and Financial Times to unpack the key advantages of attention metrics, from driving cost savings opportunities and sales to helping media sellers demonstrate the value of their inventory.  But these aren’t the only reasons advertisers and publishers should consider attention metrics. Read the article below to discover their positive effects on the entire advertising ecosystem, including: 📄 Incentivizing high-quality content 🤝 Supporting small publishers ❌ Eliminating unnecessary intermediaries 🛡️ Protecting consumer privacy 🌱 Reducing environmental impact

🫡 We’ve always had tremendous respect for the team at Oracle and the innovative products they’ve brought to market. 🫡 It’s flattering to see Adelaide recognized as the leading measurement alternative in the “Attention / advanced viewability” category for brands and agencies to consider as Oracle Advertising shifts direction and clients seek out additional partners to ad verification incumbents. Thanks to Lucinda Southern at ADWEEK for the write-up! #AUEverywhere #attentioneconomy

Clients often ask when in the campaign lifecycle AU is most effective for improving outcomes. The answer? Every phase. But it’s essential to recognize that different campaigns, brands, and mediums need different minimum levels of media quality to achieve strong results. This variability led us to develop Flight Control. Flight Control is a suite of tools designed to help advertisers pinpoint the optimal media quality minimums for their specific objectives, then plan, optimize, and benchmark against them. By placing business outcomes at the core of the campaign lifecycle, Flight Control transforms AU into a dynamic solution for enhancing media strategies from planning and launch to analysis and activation. Advertisers are seeing several key benefits from Flight Control: Reduced Ad Waste: Case Study #1 shows how implementing an AU Floor (minimum media quality threshold) strengthens the relationship between exposures and outcomes. By comparing the use of an AU Floor to no media quality control, this brand easily identified sources of wasted spend. Better Business Outcomes: Case Studies #2 and #3 examine how shifting investments to media above an AU floor can drive a significant lift in brand KPIs and conversions. Cost Savings: Case Study #2 demonstrates the value of integrating cost data into Flight Control analyses, revealing how optimizing towards media above this client’s AU Floor would lower CPMs by 10.6%. Media agencies like @Havas Media Network have started integrating custom Flight Control calculators into their proprietary planning tools to ensure each campaign starts with clear and quantifiable media quality targets. Programmatic partners are leveraging it to inform custom algorithms and media curation. Interested in testing Flight Control for your own KPIs? Get in touch at [email protected].

Adelaide's Chief Business Officer, Harmon Lyons, joined #TheMarketingRapport podcast with Tim Finnigan to discuss industry challenges in media measurement and advertising effectiveness. From the crucial role of data quality to navigating a cookie-less future, they unpack what it takes to create advertising strategies that maximize business outcomes. On the topic of data’s role in media measurement, Harmon shared, “Being able to get high-quality verified data to be used for marketing purposes is super important—not only just from the audience perspective to make sure you’re targeting the right audiences, but also from a media quality perspective. Are you measuring the right signals? And that’s why tying it to outcomes is, to me, the holy grail. If you’re an advertiser, you want to know what impact it’s going to have.” Catch the full discussion here: https://lnkd.in/eXZGjVmh

We're thrilled to welcome Claire Browne as our new Head of Research! Claire joins us from RPA, where she founded and led the Media Research practice, working with top brands like American Honda Motor Company, La-Z Boy Furniture, and CoStar Group. Her impressive career also includes leadership roles at Ampersand, Razorfish, Sony Worldwide Networks, and Katz Media Group. With her expertise, Claire will steer Adelaide's research initiatives and enhance the integrity of our AU metric. She will also represent us on the Advertising Research Foundation (ARF)'s Board of Trustees, making Adelaide the first attention measurement company to join the board. Welcome aboard, Claire! Read more: https://lnkd.in/ee4pCA9y

Huge thanks to Lee C. from the Financial Times, Anthony Crocker from The Telegraph, and Nicola Spooner from PubMatic for joining Edward Bristow on the Attention stage at MAD//FEST last week. They spoke about how premium publishers can use the AU to better communicate their value to advertisers. By focusing on media quality, Adelaide and the AU measure the opportunity publishers provide for an ad to be noticed, independent of creative and audience. Too often duration based metrics and other legacy metrics hold publishers accountable for an ineffective creative - that won't happen with the AU.

Huge thanks to Lee C. from the Financial Times, Anthony Crocker from The Telegraph, and Nicola Spooner from PubMatic for joining Edward Bristow on the Attention stage at MAD//FEST last week. They spoke about how premium publishers can use the AU to better communicate their value to advertisers. By focusing on media quality, Adelaide and the AU measure the opportunity publishers provide for an ad to be noticed, independent of creative and audience. Too often duration based metrics and other legacy metrics hold publishers accountable for an ineffective creative - that won't happen with the AU.

Episode 3 of Attention, Attention! is here.. Wayne Blodwell and I cover the latest news in the attention space: 🔨 How attention metrics can be used to hammer MFA 🍺 Research from Playground on optimal attention with Heineken 🙏 Attentive reach from Scibids / DV 🎙 Wayne's podcast with Angelina Eng on the IAB's approach to attention.