Activision Blizzard Media

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Seamlessly integrate into every moment: https://lnkd.in/eWn7Rikx Unlock superior brand engagement with our Rewarded Video ad campaigns. Seamlessly integrated into gameplay, our ads drive exceptional impact with a 96% completion rate and 98% viewability. Partner with us to elevate your brand’s presence in the gaming world.

According to Activision Blizzard Media Research Lead, James Curran, 67% of King players plan to spend $300 or more on back-to-school shopping this season. With King’s 238 million global monthly active users, brands have a prime opportunity to engage a highly receptive audience during this key shopping window. Explore the full insights in James's latest blog: https://lnkd.in/eykvifrU

With mobile games becoming a hotspot for advertisers across all sectors, beauty brands like Maybelline New York are driving customer acquisition and engagement through innovative in-game ad formats. Discover how Maybelline leveraged Candy Crush Saga with huge results in a new case study. Download now from Glossy: https://lnkd.in/eK7YmaXQ

“We’ve reached a place to find gamers and interact with them in the ways they want to play, how they want to play, and with the people they want to play.” Get in the game with Jonathan Stringfield, PhD and Lynne Kjolso at #CannesLions2024 and be sure to watch our full playlist of panels at the Microsoft beach house with content from #Gaming to #CTV to #RetailMedia: https://lnkd.in/eW9UYGky

Seamlessly integrate into every moment: https://lnkd.in/esrM-e_P Reach millions of players the way they want to be reached with Playable ads. Interactive, immersive, and non-intrusive, Playables are an opt-in way to gamify your brand and cut through the noise.

“The research reveals that gaming environments generate higher viewability and attention rates, as well as more efficient cost metrics compared to Dentsu norms.” Based on a study conducted in partnership with dentsu, Head of Measurement and Insights, Jordan Shlachter reveals the immense potential of advertising within gaming environments, showcasing new methods for measuring engagement and the unparalleled effectiveness of rewarded video ads. Read the full article on 4A's : https://lnkd.in/eyh7BMpZ

Subscribe: https://lnkd.in/dJaJ__Ag Get exclusive insights and discover the newest trends in gaming, and advertising. Our latest newsletter is launching soon. Subscribe to learn how gaming can boost your brand’s visibility and engagement, outperforming traditional media.

"The focus is on ensuring that brand involvement enhances the gaming experience rather than detracting from it," shared Claire Nance, Head of Global Industry Marketing and Communications at Activision Blizzard Media. At an exclusive Gaming Roundtable hosted by iion in Cannes, Claire described the immense value of integrating brands into gaming with the player in mind. Learn more in AdNews Australia’s recap here: https://lnkd.in/dA2QwABt

Gamers are 1.6 times more likely to offer purchase advice to friends than non-gamers. In our latest blog, María Paz Cañiza, Senior Research Analyst at Activision Blizzard Media, reveals how gamers are high-quality media consumers and influential trendsetters. For advertisers, this means an incredible opportunity to connect with an engaged community, growing brand reach and driving engagement. Dive into the research to uncover how you can leverage these never-before-seen insights for in-game advertising success. Read now: https://lnkd.in/embpuHSj