Acorn

Halloween spending is projected to hit $11.6 billion in 2024. $3.5 billion of that is just candy. 🍬 67% of Americans will be handing it out. For brands, this is a massive opportunity. Creators can help you tap into the Halloween buzz with: ⚪ Festive product highlights ⚪ DIY costume and makeup ⚪ Recipe ideas Authentic. Engaging. On point. Swipe to see some of our previous Halloween creator content! Check out our blog on how we create standout influencer content! Link in the comments!👇 #Halloween2024 #CreatorContent #CPGMarketing #InfluencerMarketing #HalloweenPromotion

Acorn will be at Path to Purchase Institute's P2P Live event in Schaumburg, IL, from November 12-14. We’d love to connect with you—comment below if you're attending, and let’s plan to grab coffee or meet up! Plus, we're thrilled to celebrate our CEO, Heather Nichols, as she receives the Women of Excellence award. See you there! Catch our team at the event: 👉 Heather Nichols 👉 Ali Smith 👉 Candice Evans Gray 👉 Hunter Poole 👉 Abbie Nicholson 👉 Aimee Goeman #P2PLive #InfluencerMarketing #WomenOfExcellence

How Alex Ford uses sound to bring fall to life 🍁 We teamed up with Alex Ford, a Pacific Northwest photographer known for her top-notch soundscapes, to create a fall-inspired campaign for Meguiar’s car care products. 🚗🍁 From birds chirping to the crunch of leaves and the crisp spray of Waterless Wash and Wax, Alex leans into sound to fully immerse viewers in the fall atmosphere. The result? A stunning, sensory experience that feels like you’re right there with her. 🎥 Watch the video https://hubs.la/Q02W2gYH0 Curious how sensory marketing can elevate your fall campaigns? Read the blog to learn more. Linked in the comments below. 👇 #FallMarketing #InfluencerCampaigns #SensoryMarketing #CPGMarketing #EmotionalBranding #AlexFord #ContentCreation

🤧 Cold & flu season is here, and everyone’s feeling it. In our latest blog, we explore how social media trends are shaping the way consumers shop for cold & flu products in 2024. Learn how your brand can leverage wellness tips, expert advice, and family-focused content to engage audiences. Link in comments! 👇 #ColdAndFluSeason #WellnessMarketing #SocialMediaTrends #HealthcareMarketing

Influencers come in all types, each with unique strengths. Here’s how they break down:👇 ⚪ Micro: Super niche. Small but mighty. Perfect for authentic, local connections. ⚪ Power Middle: Trusted and relatable. Great for scaling engagement with loyal followers. ⚪ Macro: A sweet spot between reach and connection. Ideal for amplifying campaigns. ⚪ Mega: Big reach, big impact. Perfect for driving large-scale awareness. ⚪ Social Celeb: The celebrity tier. Massive visibility for top-level brand exposure. Each influencer type brings something different to the table. Want to learn more about choosing the right one? Check out our latest blog on how we create standout influencer content! Link in the comments!👇 #InfluencerMarketing #CampaignStrategy #BrandAwareness #ShopperMarketing

Our VP of Retail Partnerships, Rachel Bennington, is featured in Path to Purchase Institute's Member Spotlight. In the article, she shares insights on her role, a fresh marketing approach, and her best career advice. Take a moment to check it out and learn more about Rachel’s journey! 🔗 Read the full profile here: https://lnkd.in/gR_nDwNc #RetailPartnerships #MarketingStrategies #CareerAdvice #pathtopurchase

Join us at the Bentonville Commerce Marketing Summit 2024, hosted by Mars United Commerce! 📅 Thursday, October 24th 🕑 2:00 PM CST 📍 Record Downtown, Bentonville, AR Our VP of Brand Partnerships, Hunter Poole, and VP of Retail Partnerships, Rachel Bennington, will present How to Leverage Creator-Led Advertising. They’ll discuss: 🔹 Amplifying creator content across the shopper journey 🔹 Our agency partnership and our seat on the Walmart DSP, enabling JBP credit 🔹 Enhanced measurement capabilities and ROAS reporting for Walmart programs Don’t miss this session! 🔗 More details: https://hubs.la/Q02Vb-D_0 #CommerceMarketingSummit #CreatorLedAdvertising #RetailMedia #ShopperMarketing #Bentonville

🍁 Your guide to using sensory marketing in fall campaigns is here! 🍁 Did you know more than half of Americans say they’re happiest in the fall? This makes consumers especially receptive to content that taps into cozy, emotionally resonant themes. 🍂 With the right influencer partnerships, your brand can incorporate the power of fall’s sights, sounds, and scents to create deeper connections. Read our blog to learn how to elevate your fall campaigns with sensory marketing. 🔗 Read the blog here: https://hubs.la/Q02TSJHl0 #FallMarketing #InfluencerCampaigns #CPGMarketing #EmotionalBranding #SensoryMarketing #ContentCreation

The Path to Purchase Institute's Women of Excellence profiles are live, and we’re thrilled to see Heather Nichols featured! Since stepping up as CEO in August 2023, Heather has been driving serious growth at Acorn. 🔗 Check out her full profile on the Path to Purchase Institute website: https://hubs.la/Q02TRMSC0 And by the way, we’ll be at P2P Live on November 12-14—come say hey! 👋 #WomenOfExcellence #AcornInfluence #InfluencerMarketing #P2PLive

From the kitchen to your feed – these campaigns are chef’s kiss. 🤌 Curious about how we cook up these standout campaigns? Check out our latest blog for the secret sauce. Link in the comments! 👇 #InfluencerMarketing #FoodAndBev #CampaignSuccess #BrandStorytelling #ContentCreation