According to Bhavik Patel of LeanConvert, when it comes to experimentation, it's not enough to simply play catch up with the competition. A lasting experimentation strategy relies on being data-driven to determine your "why". "My crystal ball view on that is when that's the mentality – 'We need to catch up with our [competitors]' – it's destined to fail. If the only reason you start doing A/B testing is because you know that Netflix is doing it or Facebook are doing it, or whoever's doing it. And you know your competitor is doing it, it's not gonna stand the test of time." Hear more from Bhavik’s conversation with host and AB Tasty’s CMO Marylin Montoya about the evolution of A/B testing, effective experiment design, and more in the latest episode of the "1000 Experiments Club" podcast. #podcast #experimentation #cultureofexperimentation #innovation #datascience
AB Tasty
Software Development
PARIS, France 25,000 followers
Your customer experience optimization partner.
About us
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search, and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com
- Website
-
https://www.abtasty.com
External link for AB Tasty
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- PARIS, France
- Type
- Privately Held
- Founded
- 2009
- Specialties
- A/B testing, Multivariate tests, Landing page optimization, Conversion rate optimization, CRO, Website optimization, Website customization, Personalization , Digital Transformation, Artificial Intelligence, Customer Experience, and User Experience
Products
![Click here to view AB Tasty]()
AB Tasty
A/B Testing Software
AB Tasty is the platform for customer experience optimization, with features like experimentation and personalization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimize every digital touchpoint from paid landing page to mobile checkout. Our backend does the heavy lifting, with components like advanced data collection, industry-leading statistical models, and machine learning. Our interface, on the other hand, is built for ease-of-use and optimized around the inimitable input of human creativity to let you deploy winning experiences—fast. AB Tasty is a global provider of customer experience optimization software, with 10 offices around the world and more than 240 employees. Current customers include Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, and over 900 others.
Locations
Employees at AB Tasty
Updates
-
What does Bhavik Patel of LeanConvert see as the future of experimentation? Shifting your focus from finding the right solutions to finding the right problems. 💡 “We never try to prioritize the problem, because the solution should come afterwards. But we're so hellbent on prioritizing solutions that actually, it's really interesting to take a step back and say, ‘Is this the right problem we're solving?’” he explains. In the latest episode of the “1000 Experiments Club” podcast, AB Tasty CMO Marylin Montoya spoke with Bhavik about experimentation's evolution, disruptive testing's value, and more. 🔥 Head to our blog for more key takeaways from their conversation ⬇ ⬇ ⬇ #podcast #experimentation #cultureofexperimentation #innovation #datascience
-
How well do you know mobile optimization strategy? Let's put your knowledge to the test! 📱✨ Which CTA and menu combination helped Fitness Park increase clicks on mobile? Keep scrolling for the correct answer. ➡ ➡ ➡ And for more tips for building better mobile experiences download our newest e-book the "Mobile Optimization Guide: Tips for Smartphone Survival" featuring industry insights and nine use cases from AB Tasty clients (link in comments). #mobileoptimization #abtesting #experimentation #cro
-
How well do you know mobile optimization strategy? Put your knowledge to the test! 📱✨ Which variation of these two mobile pages helped Clarins increase clicks on products and reduce the bounce rate? Keep scrolling for the correct answer. ➡ ➡ ➡ And for more tips for building better mobile experiences download our newest e-book the "Mobile Optimization Guide: Tips for Smartphone Survival" featuring industry insights and nine use cases from AB Tasty clients (link in comments). #mobileoptimization #abtesting #experimentation #cro
-
What happened when Bhavik Patel couldn't find a meetup group centered on CRO? He made his own! ⚡ Bhavik is the founder of CRAP Talks, a dynamic UK-based Conversion Rate Optimization, Analytics, and Product meetup community. When he isn't hosting events, his passion for people and CRO converge in his role as Product Analytics & Experimentation Director at product measurement consultancy LeanConvert. Hear more from Bhavik Patel’s conversation with host and AB Tasty’s CMO Marylin Montoya about the evolution of A/B testing, effective experiment design, and more in the latest episode of our podcast. 🎧 The “1000 Experiments Club” is now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts. 🎙️ Listen to Bhavik’s episode here: https://lnkd.in/eN5qJZAX #podcast #experimentation #cultureofexperimentation #innovation #datascience
The Past, Present, and Future of Experimentation | Bhavik Patel
https://www.abtasty.com
-
Excited to share this fantastic feedback from cmostores.com! 🌟🚀 A huge thank you to Chris Dorey at Cmostores.com Limited for his kind words about AB Tasty's easy-to-use UI, extensive integrations, and outstanding support. Your insights are invaluable and inspire us to keep improving! A big shout out to the amazing CSM & Support AB Tasty team! 💙 #digitalexperience #daretogofurther
-
-
📱 Mobile devices are more than accessories; they’re necessities. The same can be said for mobile optimization. With over 54% of global web traffic coming from mobile devices, mobile conversion rates still lag behind desktops and tablets. So, why the gap? We gathered consumer behavior data, industry insights, and use cases from AB Tasty clients to help you better optimize the mobile user experience and boost conversions. 🚀 Download your copy of the “Mobile Optimization Guide: Tips for Smartphone Survival” today and start transforming your mobile strategy! ➡ https://lnkd.in/ekDhXiRZ
-
Excited to share a glowing review from N Brown Group! 🌟✨ A huge thank you to Christopher Grant for recognizing AB Tasty as a fantastic addition to your organization. We're thrilled to be seen as part of your team, helping you deliver on your strategy and achieve your goals. And of course, kudos to the amazing CSM & Support AB Tasty team! 💙
-
-
We are delighted to share another fantastic review, this time from our friends at BOXT ! 🚀💡 A big thank you to William Rawson for his kind words about the ease and efficiency of using AB Tasty. Your feedback truly makes a difference and keeps us motivated! And a big bravo to the amazing CSM & Support AB Tasty team! 💙
-
-
We are delighted to share another fantastic review, this time from our friends at BOXT ! 🚀💡 A big thank you to William Rawson for his kind words about the ease and efficiency of using AB Tasty. Your feedback truly makes a difference and keeps us motivated! And a big bravo to the amazing CSM & Support AB Tasty team! 💙
-