We're spilling the loyal-tea... 🫖 Get the latest insights on shopper trends while they're hot, only in the August Consumer Digest: https://bit.ly/4g77CMk 📷: Brianna Arnold, Lead Loyalty Marketing Consultant #8451Proud #Loyalty #ConsumerBehavior #ShopperInsights #ShopperStrategy #GroceryTrends #RetailData
84.51˚
Business Consulting and Services
Cincinnati, Ohio 49,827 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
-
http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
-
In 2023, Hubbard's Cupboard, a signature program of the Sam Hubbard Foundation and Crayons to Computers, supported students and teachers in 13 schools by providing essential items like school supplies, hygiene products and healthy snacks. As the proud data partner of this initiative, we harnessed data for good analyzing the program's impact and uncovering insights to further improve our support of those in need. With the start of this new school year, the program has expanded to include eight more schools, now reaching a total of 21. We're excited to see its continued evolution, powered by insights from dedicated skills-based volunteers like Ryan Burghart. See the full 2023 Impact Report here: https://bit.ly/4edHEpg #8451Proud #HubbardsCupboard #LivingOurPurpose #DataForGood
-
Brand marketing is more complex than ever, but retailers have an opportunity to drive transformation. Retail purchase signals are the key to unlocking smarter strategies that connect with real consumers and drive real results. In Progressive Grocer, Kroger Precision Marketing’s Cara Pratt explains why now is the time for retailers to lead the evolution of the marketing ecosystem. Check out the full article and see how retail media is reshaping the future of advertising: https://bit.ly/4drwsnz #KrogerPrecisionMarketing #8451Proud #RetailMedia #CPGbranding
-
Poor data quality can sometimes lead to nutty results—just ask Megan Copas and Patrick Coyle. In their upcoming presentation at The Market Research Event, the two will explore nutpods' study into consumer perceptions of plant-based creamer by comparing results from self-claimed samples to results from behaviorally-verified samples. Don't miss out on these new research findings: https://bit.ly/4ewAWdv All Things Insights #8451Proud #TMRE24 #DataQuality #ConsumerInsights #MarketResearch
-
Retail media is no longer just an option—it's a necessity for meaningful brand growth. Retailers are reshaping the way brands connect with shoppers, and Kroger Precision Marketing powered by 84.51˚ is leading the charge. In her latest interview with The Current, KPM’s Cara Pratt breaks down how retail media goes beyond brand visibility, delivering tangible outcomes that matter—like real sales and measurable impact. Now more than ever, brands need precise purchase signals to cut through the noise and reach consumers where it counts. Watch the full interview here: https://bit.ly/3XSNIg1 #KrogerPrecisionMarketing #8451Proud #RetailMedia #Media #Marketing
-
Get ready—84.51˚'s Kroger Precision Marketing team is hitting Groceryshop and Advertising Week New York next week, and we can't wait to connect with some of the brightest minds in retail and advertising! No matter which event you’ll be attending, KPM has you covered: Jenny Holleran and her team will be at Groceryshop, and Elizabeth (Gianatasio) Cotogno and her team at AWNY. These events offer more than just networking—they're a chance to learn from industry peers and dive into the latest trends shaping the future of media. We're excited to connect with our valued partners and explore new ways to elevate our collective impact. Get details about meeting up with KPM: https://bit.ly/3Y3ZAgl #KrogerPrecisionMarketing #8451Proud #RetailMedia #AWNEWYORK24 #Groceryshop2024
-
There are endless ways employees can choose to spend their Employee Grant Stipends—whether it's supporting local law enforcement, promoting DEIB in the community, or creating opportunities for students to learn and grow through the arts. See how our team's passions are creating widespread change in a new blog: https://bit.ly/3Y7LL0o ✨ Featuring Emily E. Williams with Boone County Sheriff’s Auxiliary, Tess Harper with Wyoming Community In Action and Eliza Roberts Moffat with the School for the Creative & Performing Arts Fund (Cincinnati Public Schools). #8451Proud #LivingOurPurpose #Community #Volunteering #GivingBack
-
Halloween is creeping up, marking the unofficial start of the holiday season. 🎃🦃🎁 New shopper insights from the September Consumer Digest reveal opportunities to inspire and resonate with consumers—from creating engaging content to optimizing omnichannel strategies. Get ready: https://bit.ly/3BcHAYb #8451Proud #ShopperInsights #GroceryTrends #ConsumerBehavior #ShopperStrategy #RetailData #HolidayShopping
-
Jillian Payne is taking the stage at CDO Magazine Data, AI & Security Week. Don't miss her panel with top AI leaders where they'll explore effective AI scaling strategies, best practices for seamless implementation and immediate opportunities to drive ROI among large enterprises. 🗓️ October 1st at 11 a.m. ET 📍 Cincinnati, OH 👉 https://bit.ly/3yWcQtI
-
At the ANA Measurement & Analytics Conference, 84.51˚'s Sarah Wells and Nestlé’s Brian Caprio highlighted how the conversion of Perrier households to Maison Perrier households was supported by data-driven collaboration. By analyzing customer behavior and working cross-functionally, they effectively migrated loyal Perrier customers to the new brand. Key takeaways: 💧 Data insights revealed specific households that were essential to convert for Maison Perrier's success, making them a key focus for brand conversion 💧 A collaborative effort between data science, field sales, brand and finance teams ensured insights were actionable driving market share growth 💧 Results showed 3x higher coupon download and redemption rates compared to category benchmarks, encouraging existing customers to try Maison Perrier #8451Proud #DataScience #BrandLoyalty #ConsumerBehavior #ShopperInsights #ShopperStrategy Association of National Advertisers