6sense

Is your marketing team AI-ready? We've teamed up with our friends at Goldcast, Sendoso, and Intelligent Demand in the AI Marketing Alliance! Join us and Dan Slagen, CMO at Tomorrow.io, for the “Building an AI-Ready Marketing Team" workshop on Aug. 20 at 9am PT/12pm ET. By the end of the workshop, you’ll walk away with a clear understanding of the skills, tools, and strategies needed to successfully incorporate AI in your marketing team. Plus, you'll get a practical AI-ready checklist with actionable steps to bring back to your team. Come curious, leave empowered! Register now: https://okt.to/LdkD63

🤩 Friday plans: Celebrating our 2024 Breakthrough Awards finalists! The Breakthrough Awards are an annual celebration of outstanding performance by 6sense customers. Join us in congratulating our incredible finalists in each category! 🏆 ABM Program of the Year: Flexential, HPE Aruba Networking, NinjaOne, Shell Lubricants Celebrates exceptional execution driving successful results. Showcases masterful account targeting and audience selection based on 6sense data, extraordinary efficiencies and cost savings, and jaw-dropping results. 🏆 Fastest Time to Value: Corporate Visions, Folloze, Sift Honors teams who incorporated 6sense into their revenue processes quickly to achieve measurable value. 🏆 Ad Campaign of the Year: Ivanti, NinjaCat, Qualcomm Spotlights a successful, transformative ad campaign based on creativity, targeting usage, efficient spend, and exceptional results. 🏆 Nimble Marketing: Expereo, Folloze, Tackle.io Honors small but mighty marketing teams of 10 or fewer members who use 6sense in innovative ways. 🏆 Ecosystem Fusion: Blue Yonder, Pantheon Platform, Vertex Inc. Highlights teams who boosted revenue and GTM performance by extending the value of 6sense data through impactful integrations. 🏆 One Revenue Team: Coveo, DDI | Development Dimensions International, Simpro Software Recognizes individuals who have united their teams with their exceptional ability to create buy-in, ownership, and new behaviors that drive alignment and results. 🏆 Efficiency Experts: JAGGAER, Mission Cloud, Reltio Showcases innovative uses of 6sense AI and automation to increase efficiency, with inspiring "before and after" stories. 🏆 Sales Success: Finix, LINQ, Veeam Software Celebrates rockstar sales teams who adopted and used 6sense to generate a game-changing impact on revenue – with mind-blowing metrics to prove it. Congrats to all of our finalists! Who among them will take home the trophies? Find out at #6sBreakthrough24, happening Oct. 7-10 at Fountainebleau Las Vegas!

TrustRadius honored 6sense with a 2024 Tech Cares award, and we're grateful to be recognized as a leader in corporate social responsbility! This award celebrates B2B companies who set new benchmarks for social responsibility in technology and create positive impact on their community, with a focus on: 🩵 Sustainability and the environment 🩵 Volunteerism 🩵 Diversity, equity, and inclusion 🩵 Generous donations 🩵 Community impact 🩵 Employee well-being and development 🩵 Support for women in technology 🩵 Educational support Thank you for the recognition, and to our 6sensors who make the world a better place! See the full story and list of winners: https://okt.to/qjw1nZ

#INBOUND2024, here we come! Meet us at HubSpot INBOUND Sept. 18-20 at the Boston Convention & Exhibition Center! Find 6sense on the event app and connect with our experts at booth 13 in the exhibit hall to discover what’s new with revenue generation. Plus, don't miss out on: 📝 Head of Research Kerry Cunningham's presentation about B2B buying decisions 🥂 Special events, including our exclusive happy hour 😋 Tasty treats Will you be there? Get all the deets: https://okt.to/JqBwiW

So Saima Rashid and I decided to do an episode of 6sense Revenue Makers on Digital Advertising for ABM. I think I started talking and didn't stop to breathe. I love this topic. Fortunately, Saima was there to reel me in and drop some knowledge. Paid Digital is a huge part of ABM, and we dig into multiple channels and ways to approach them. The magic happens when you combine your Ideal Customer Profile (ICP) with real-time data to create highly personalized ad experiences. Grab a snack and listen in! Full episode link in the comments.

...because hope is not a strategy. Are your ads just noise, or are they driving real engagement? In our latest Revenue Makers episode, Adam Kaiser and I tackled the often overlooked power of precision in paid media. We talked about how leveraging intent data can help you break through the clutter and connect with your target accounts in a meaningful way. It’s about more than just impressions—it's about creating targeted interactions that actually move the needle. By using intent data signals to inform search strategies and create remarketing audiences, you can significantly boost campaign effectiveness.

LEVEL 2: ABM'S VALUE TO SALES Level one covered the benefits and business value of adopting an account-based strategy. You might feel ready to go account-based, but is your sales team on board yet? Tune in for the next #LevelUp webinar on Aug. 28 at 8am PT/11am ET and learn strategies to get your whole revenue team on board with ABM. Join Nancy Naretto from QAD, Nate Spurgess from Service Express, and our own Michael (Mac) Conn as they reveal how sales benefits from ABM. Register here: https://okt.to/t9unZ6

🥳 Hip hip HOORAY! Thank you Inc. Magazine for naming 6sense among the prestigious #Inc5000 list of top-performing companies in the US for the fourth year in a row! It's an honor to be recognized for 6sense's growth, which is rooted in our customers' own revenue growth and success. We're grateful to our customers and 6sensors for driving our 505% growth over the past three years – made possible by AI innovation, product enhancements, and services designed to help customers maximize ROI. This year's list represents companies that have driven rapid revenue growth while navigating a challenging market. Join us in congratulating the Inc. 5000 class of 2024: https://okt.to/BtFPbE

⚡ POWER UP: 5 STEPS TO ABM SUCCESS ⚡ In our first #LevelUp webinar, CRO Latané Conant (she/her) and Head of Research Kerry Cunningham revealed this five-step process to set up a strong ABM program: 1️⃣ Identify and prioritize accounts that offer the highest potential value to your business. 2️⃣ Know about those accounts. Combining intent data, data management systems, and AI helps you spot more opportunities and understand the best way to influence accounts. 3️⃣ Engage them at the right time and on the right channels with personalized messages. 4️⃣ Collaborate with sales and align on strategies. 5️⃣ Track metrics that truly reflect progress and ROI – like account intent, buying group level engagement, pipeline velocity, and revenue impact Check out the key takeaways from this webinar, and get ABM strategies to drive transformative results for your B2B team: https://okt.to/0rJMb4

Even though the closing ceremony was yesterday, you can still go for the gold with AI-powered email marketing! Here's what the podium would look like for competitive AI-assisted email creation: 🥉 Bronze: AI Co-pilots Bronze-level marketers are using generative AI to speed up the email drafting process. AI tools act like co-pilots. Users tell the AI what they want, but retain complete control over the writing process. 🥈 Silver: AI Agents More advanced AI email tools are autonomous agents capable of generating content with minimal user intervention, bringing enhanced efficiency and scalability to email campaign creation. 🥇 Gold: 6sense AI Agents 6sense’s AI agents transform the way emails are crafted and delivered. At this stage, the focus is on hyper-personalization and high engagement – achieving unprecedented efficiency and effectiveness in email campaigns. These gold-level email automation tools tap into first-party and third-party data streams to feed additional audience context to the generative AI assistant. Dive into our latest blog to learn more: https://okt.to/kCTyRw