6sense

I N S E R T C O I N Get your game on and #LevelUp your B2B marketing and sales skills with our brand new webinar series! This multi-webinar experience, unfolding over the next eight months, is your "cheat code" to account-based marketing mastery. Will you beat all eight levels? Choose your character and embark on an adventure to become an ABM hero: https://okt.to/bDokCd

AUTOMATION DOMINATION 💪🤖 CIO Bryan Wise shares how 6sense saved nearly 100,000 hours of manual labor across our organization (by automating manual tasks, using generative AI, improving workflows, and more) with our #CIO100 Award-winning “Automation Domination” initiative. Thank you to CIO Online for the recognition!

What a great conversion with Bryan Bayless from Gong on this week’s 6sense Revenue Makers. Our discussion uncovered a game-changing approach for revenue operations teams: leveraging data at scale to tailor messages with precision. Tons of takeaways in this episode on things you can be doing today, to make the most out of the data you're already collecting. Catch our full conversation: https://lnkd.in/eCUqN8-y

70% of marketing organizations are already using generative AI, and they've reported a 30-50% increase in productivity. Are you? Don't get left behind in the digital dust! Try these four GenAI use cases to enhance your demand-gen strategy and get more mileage out of your marketing content: 1️⃣ Recaps Quickly summarize long-form content – like webinars, conferences, interviews, and reports – into concise, easily digestible formats for prospects, customers, and colleagues. 2️⃣ SEO Generate SEO-friendly headlines, meta descriptions, and content outlines that balance keyword optimization with compelling, click-worthy language to both attract and engage your target audience. AI can even analyze existing content and suggest improvements to boost search engine rankings. 3️⃣ Product descriptions Train GenAI on your brand voice and technical data to create accurate descriptions tailored to your prospects. Quickly create variations of these descriptions for different platforms or personas to enhance your multi-channel marketing efforts. 4️⃣ Brainstorm GenAI is a helpful brainstorming buddy and powerful ideation tool. Use it to generate fresh content ideas, angles, and topics, or even expand on a seed idea. AI can suggest new approaches by analyzing trends, competitor content, and your existing materials. Which GenAI use case will you try next? Get even more tips and use cases in our new guide to GenAI for demand-gen marketers: https://okt.to/lMHdAC

If I could choose but one stand-out moment from my discussion with Gong’s Bryan Bayless, it would be when he discussed utilizing AI to automate cross-sell leads based on conversational cues. Imagine having your specialist sales team automatically loop in without relying on manual input from your reps—talk about efficiency and precision! This is EPISODE 30 of 6sense's Revenue Makers. Holy Moly, 30! I don't think I have 30 of anything, including socks. Look at us, Saima Rashid! If you have ever wondered what you can do with the thousands of hours of call recordings you have, this is the episode for you. Listen in via the link in the comments.

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri

EWWW WHAT’S THAT SMELL??? It smells like *sniff* DIRTY DATA 🤢 Okay, in all seriousness – data hygiene problems squander your team’s time, resources, and talent. We're talkin’ severe consequences, like reduced sales efficiency, sluggish sales cycles, lost revenue opportunities, damaged brand reputation – even legal risk. Keep it clean with these step-by-step instructions to understand data hygiene and the data cleansing process: https://okt.to/RP2FkO

LEVEL 1: WHY GO ACCOUNT-BASED? Buyers are out there. Find them before your nemesis with the right power-ups and account-based strategy! The first level of our #LevelUp series features two webinars that illustrate the promise — and impact — of ABM: 1️⃣ On July 18, CRO Latané Conant (she/her) and Head of Research Kerry Cunningham will reveal why you should adopt an ABM strategy – and how to execute it much more easily using intent data, account identification, and AI-driven predictions. 2️⃣ On July 31, hear ABM success stories from marketing leaders at Sift, CivicPlus, and Sandler. Discover why they chose to go account-based, and how they influenced their organizations and overcame challenges. Save your spot for these webinars: https://okt.to/hzqW3y

We're B2B marketers. Of course we wanna create content that engages our target audience! Here's the thing – traditional keyword research based on search volume alone doesn't always capture the intent of our potential buyers. Instead, try these five tips to elevate your content marketing strategy using keyword tracking capabilities within 6sense: 1️⃣ Track a diverse range of keywords. Monitor branded, non-branded, and competitor keywords to gain a comprehensive understanding of the topics your buyers are actively researching. 2️⃣ Identify intent signals. Use 6sense's AI-powered platform to uncover when target accounts engage with specific topics, allowing you to prioritize content creation efforts accordingly. 3️⃣ Embrace new keyword opportunities. As 6sense learns more about your business and buyers' interests, it will surface new keyword suggestions. Incorporate these insights to expand your content's reach and relevance. 4️⃣ Create targeted content. Develop content that directly addresses the topics your buyers are researching, demonstrating your understanding of their needs and establishing your brand as a valuable resource. 5️⃣ Measure and refine. Continuously monitor the performance of your content and adjust your strategy based on engagement metrics and buyer feedback. 6sense's insights will help you optimize your approach over time. Use these tips and 6sense keyword tracking capabilities to create a content marketing strategy that truly resonates with your target audience, driving higher engagement and buyer satisfaction. (FYI, here’s how 6sense improves content marketing strategies with smarter keywords: https://okt.to/Jz64QN)

🎶 WE’VE GOT THE POWER 🎶 Selling Power named 6sense one of the 60 Best Companies to Sell For! 🎉 We're honored to be recognized for our sales excellence and customer-centric culture. Our success is measured by the success of our customers. This isn't just a win for 6sense – it's a win for every customer and partner in this mission with us. At the heart of our growth is a culture that values deep collaboration and continuous learning. It's this environment that enables our sellers not just to meet their goals but to exceed them and foster strong, lasting relationships with our customers. 🩵 Thank you to our sales team, and everyone across the revenue team that provides the coaching and support they need to succeed! Combined with full access to 6sense Revenue AI for Sales, our sellers use cutting-edge data, insights and AI-powered tech to help customers reach new (revenue) heights. Let’s keep aiming high and achieving together as #OneTeam! Explore open roles and life at 6sense: https://okt.to/o8knYQ