Our very own Rocío Alvarado, the social media 👸, shares her insights on authentically engaging Latino consumers this Hispanic Heritage Month in her latest Ad Age piece. Don’t miss out - give it a read (link in the comments)!
About us
Independent since 1922. A collection of over 300 fierce and fiery folx who understand that bringing real value to a person’s life is the boldest thing a brand can do. And this isn’t just what our work does for our clients, it’s who we are. Which means every single thing we create, big or small, is an opportunity to make work that matches the same attitude as our agency: Impossible. To. Ignore.
- Website
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http://www.22Squared.com
External link for 22Squared
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 1922
- Specialties
- Broadcast, Print, Interactive, Web, Digital, Brand strategy and development, Collateral, Identity, and Outdoor
Locations
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Primary
1170 Peachtree St. NE
14th Floor
Atlanta, GA 30309, US
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100 North Tampa Street
Suite 2500
Tampa, FL 33602, US
Employees at 22Squared
Updates
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For our lovers of starting powerful conversations, you're going to dig our latest edition of 22Cents, coming to you straight from our New Business Team! In this edition, we're chatting about: ✅ Why people love fall ✅ How we helped Party City and Baskin Robbins seize the season ✅ Our 22Cents on how brands can make the most of the fall season Dive on in and share your thoughts in comments! 💬
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If you're a lover of all things social and digital, you're going to dig our latest newsletter 22RoundUp, coming to you straight from our Comms Strategy Team! In this edition, we're chatting about: ✅ Brands winning big on reality TV ✅ IKEA breaking a world record ✅ Platform updates you NEED to know Dive on in and share your thoughts in comments! 💬
Get Smart: Brands Find Their Perfect Match with Reality TV
22Squared on LinkedIn
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In our debut edition of 22Cents, our newsletter diving deeper into the cultural landscape of advertising, we're taking you on a tour. Click below to embark on a journey through the destinations of our favorite fandoms 🛩️
The Power of Traveling Fandoms
22Squared on LinkedIn
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Our Chief People Officer, Michael Grindell (he/him/his), weighed in with The Drum on how we’re prioritizing accessibility and inclusion for differently-abled 22ers. Read the full piece here: https://lnkd.in/eWVQ4ruV
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With the multicultural population in the U.S. rapidly growing, it’s imperative for brands to be culturally relevant to their customers. Our Chief Inclusion Officer, Janis Middleton, is on the jury for the 2024 Association of National Advertisers Multicultural Excellence Awards, which spotlights work that makes a difference and raises the bar for our industry. Good luck to all participants! #ANAMulti
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We love winning. That’s right! Our Southeast Toyota Shock of Recognition campaign won ADWEEK's Media Plan of The Year for Best Use of Data!🏅 🚗 In today’s world, people are more likely to buy a new car in time for a big milestone - like growing the family, moving, or getting a new job. 📈 We worked with Southeast Toyota to take that data and intentionally grow their business – from increasing site traffic by 25% YoY (including a 23% bump in unique visitors) to raising sales by 3% compared to the previous year! 👏 Big round of applause to our 22ers - talk about driving culture forward!
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Big round of applause for our very own Della Mathew, judging the 2024 #ADCCawards! Good luck to everyone and happy 75th anniversary to ADCC | The Advertising & Design Club of Canada 🙌
Excited to bring our Advertising juries together this week for the 2024 #ADCCawards judging. It's a very special year - aside from awarding the best in Canadian creativity from the past year, we're also celebrating the 75th anniversary of our awards. A big thank you to our judges for being part of this milestone! Print & Out of Home, Experiential, Digital: André Toledo - DAVID New York Patrick Bennett - Jack Morton Worldwide Cassidy Buzin - Energy BBDO Mike Czako - David&Goliath Maria Lee - Droga5 Film, Audio/Radio, Branded Content: Icaro Doria - DM9 Mike Donaghey - Apple Della Mathew - 22Squared Shannon Murphy Craig Shervin - Mischief @ No Fixed Address Creative Effectiveness, Direct, Innovation, Integrated, Promo, PR: Maria Devereux - Accenture Song Alexandre Abrantes - FCB New York Fede Garcia Megan Skelly - Edelman Yelan Tong - VML You can learn more about our judges here: https://lnkd.in/dtZmgUeN Shortlists will be announced in October. Winners will be announced at the ADCC Awards show on November 6th. Our Design, Rising Stars and Student Awards juries will be announced in September.
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With only 5 days left to vote on next year's SXSW panels, show some love for our conversation on AI and how to use it to enhance the creative process 🤖 The discussion on blending artificial intelligence with human creativity will be led by Sarah Anderson (President, Trade School), Dayna Hall Carter (Executive Director of Creative & Technology, Trade School), and Dan Hou (Founding Partner, Eskridge). Help us out by casting your vote before August 18! ✨ https://lnkd.in/etiJjzey
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Whether it’s getting into therapy or getting insurance coverage 87% of Gen Z across the US, UK, Canada, and Australia have turned to TikTok for health or nutrition advice 📈 Plus, over 1/3 of Gen Z in the U.S. trust TikTok more than doctors 🤯 Instead of lamenting TikTok as the next WebMD, the health industry should look to meet them where they’re at 🥼 We're in the running for a SXSW panel discussing the tactics for embracing youth culture, reaching people where they are, and ensuring more young folks get what they need -- led by our incredible Chief Inclusion Officer Janis Middleton, Fusion92's Jeff Scott, and Vladimire Calixte of Therapy For Black Men 🤝 🗳️ Cast your vote below until August 18th: https://lnkd.in/e9i7HqaQ