160over90

Partnership over everything 🤝 Hang out with us at the #AMAHigherEd Marketing Symposium on November 12. More details 👇

Our latest report explores “Unflattening Culture” ⚡️ and how forward-thinking brands can leverage partnerships to reclaim cultural depth. In an age of algorithms and mass reviews, plenty of opportunity exists - if you know where to look 👀 Swipe through for a peek into the report and reach out to [email protected] to learn more ✉️

Shoutout to our employees around the world celebrating a #workanniversary this Spooky Season 🍬 We're kind of obsessed with you and can't wait to see what you accomplish next 👏 #CultureMovesUs

Proud to be partnering with the International Tennis Hall of Fame to help plan and produce next year's Induction Celebration, especially with such a legendary line up featuring WME | William Morris Endeavor client Maria Sharapova! August can't come soon enough 🎾

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Walmart’s holiday campaign leans on entertainment and nostalgia to highlight the positive emotions around gift giving. Weaving in scenes from “The Simpsons,” “National Lampoon’s Christmas Vacation,” and other pop-culture hits, the brand is blending content with commerce. https://lnkd.in/eZQ6NFxy Think: The long-awaited Dodgers vs. Yankees World Series could set a ratings matchup between the U.S. and Japan, thanks to Dodgers star pitcher Shohei Ohtani. Possibly benefitting from a 16-hour time difference, will the highly engaged Japanese fanbase surpass viewership numbers stateside? https://lnkd.in/ejPxKdsH Know: Startups are experimenting with their packaging to capture consumers’ attention on crowded shelves and spark virality online. While packaging becomes a marketing tool, brands need to strike a balance between “unexpected” and “chaotic.” https://lnkd.in/eEGW2Jks

We helped Pernod Ricard show up in full force at the annual Food Network New York City Wine & Food Festival! From ABSOLUT®️ Vodka’s first ever Drag Disco to tastings of Screwball Whiskey®️, Jefferson's Bourbon, and Código 1530 Tequila 🪩 🥃🍹 #CultureMovesUs

Last week, our experiential & hospitality teams helped bring Audi's quattro Cup to life! 🏌️ #CultureMovesUs

***Requesting Your Feedback*** The 160over90 team is headed to Las Vegas again this November for the AMA Higher Ed Marketing Symposium, and I will be participating in an agency leaders panel discussion on “How to be a Good Client (and Why That Matters)” alongside professional colleagues Anthony Robinson (The Devoted Agency) and Michele Gaither Sparks (GMB). Get ready for a candid convo about what makes for a successful university/agency partnership, along with helpful guidance from practitioner and panel moderator Matt Dewey, CMO of Texas Tech University. To help guide our panel discussion, we are soliciting input from professionals far and wide on two things: 1.) What are the main attributes of a great client? 2.) What are the keys to a successful agency partnership? Visit the link here -- https://lnkd.in/gzXZpHx9 -- and fill out our four brief questions. Thank you kindly! And for any higher ed marketers that will be at the conference in Vegas, drop a line if you’re planning to come to the session, and/or come by the 160over90 booth. You can’t miss us! #AMAHigherEd

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Instagram continues to cement itself as a platform for community and commerce with its new digital business card feature. The sharable profile card, which can also live on other platforms, offers a more personalized approach to forging new social connections. https://lnkd.in/esYG-ee2 Think: Extreme sports are turning to viral content to expand their audiences and attract top brand sponsors. It won’t be long before we see competitive circuits, like Natural Selection and the emerging Snow League, and their top creators across mainstream entertainment. https://lnkd.in/eU2h_Dmz Know: With their new show “Celebrity Substitute,” Amazon is creating entertaining original content to reinforce positive brand association. Thrilled our Entertainment Marketing team and colleagues at WME | William Morris Endeavor could help bring the show to life. https://lnkd.in/e4TNky2y

We were front and center at this year's #CultureCon, the community conference that brings together Black creative professionals and entrepreneurs. From the Creative Career Fair to the Culture Stage, we're proud to have helped provide access to engaging conversations, networking opportunities, and creative inspo ⚡️ #CultureMovesUs