Your outside sales team is resistant to marketing-driven strategies. How can you get them on board?
Your outside sales team's reluctance towards marketing-driven strategies may stem from a lack of understanding or perceived relevance. To address this, it's crucial to clearly communicate how these strategies align with their personal sales goals and the broader objectives of the company. Show them concrete examples of how marketing efforts can lead to a more robust pipeline, higher quality leads, and ultimately, easier sales conversions. By demonstrating the direct benefits to their role, you can start to shift their perspective and encourage openness to new approaches.