What do you do if you want to research potential employers during your job search?

If they are a public company, check out the Investor Relations part of the website. Also research Mission/Vision/Values/Tenets. These and other thoughtful questions about company culture will set you apart from other candidates, and will help you determine the best fit for you!

Absolutely, a company's official website is a great starting point for researching potential employers. It provides a wealth of information about the company's mission, values, culture, and overall work environment. The 'Careers' or 'About Us' section often contains valuable insights into employee benefits, development programs, and the company's commitment to its workforce. Examining these details can help you gauge if the company aligns with your values and career goals.

You're absolutely right! Social media platforms can provide a more candid and real-time view of a company's brand, culture, and how it interacts with its audience. LinkedIn, Twitter, Facebook, and Instagram are particularly valuable for getting updates on company news, employee activities, and the overall tone of communication. Observing how a company presents itself on these platforms can give you valuable insights into its values, culture, and engagement with its community. It's definitely worth including social media research as part of your company assessment process.

Reviews on Glassdoor, LinkedIn, Jobstreet and other job search platforms can be a great place to research and learn about the company. However - as most reviews are anonymous, it’s important to take everything with a grain of salt. Remember that everyone’s journey and perspectives will be different - what’s good for you may not be good for others and vice versa. My suggestion is to read the reviews before you go for an interview, make note of key details that are important to you, and try to address these issues in the interviews. You can use that as your own guide while evaluating the company.

Absolutely, understanding the industry landscape is crucial for anyone looking to join a company or discuss it intelligently. It allows you to grasp the context in which the company operates, anticipate challenges, and identify opportunities. Keeping track of industry trends, major players, and competitive dynamics helps in making informed decisions and contributing effectively to the organization's goals. If you have specific questions or need information about a particular industry, feel free to ask!

Always check Glassdoor. This will give you both good and bad reviews on the company. This helps you assess if this is the right company and culture for you. Remember there are 2 sides to every story, so keep an open mind and if you are selected for an interview, ask questions maybe posted in the review.