How do you use your brand and network to get more exposure?
If you are a creator in the digital economy, you know how important it is to get more exposure for your work and your brand. Exposure can help you attract more followers, customers, collaborators, and opportunities. But how do you use your brand and network to get more exposure? In this article, we will share some tips and strategies to help you leverage your personal and professional connections to amplify your reach and visibility.
The first step to get more exposure is to define your brand clearly and consistently. Your brand is your unique value proposition, your voice, your style, and your personality. It is what sets you apart from other creators and what makes you memorable and relatable to your audience. To define your brand, you need to answer some questions, such as: What is your niche? What is your mission? What is your message? What are your values? What are your goals? How do you want to be perceived? Once you have a clear brand identity, you need to communicate it across all your platforms, channels, and content. Use a consistent name, logo, color scheme, tone, and visuals to create a cohesive and recognizable brand.
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Aleesha Carter, MBA
Public Relations & Brand Strategist || Award Winning Communications Specialist || MBA || Features include Jezebel Magazine, Ellements Magazine, RevoltTV, TMZ, HER Network and more
As a professional in the world of digital marketing, social media, remote functioning and pop culture: the goal should be in your consistency in online promotions, connecting with like minded individuals or targeted audiences while maintaining a digital presence throughout every platform that your brand is on. By utilizing different content, strategic activations and tactics: the brand will be a steady alignment on these areas of brand recognition, awareness and identity amongst the network built or building. Overall, this process will create value behind your brand.
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Joshua Jamias
Business Development Manager | Let's talk about fine art!
Know what you stand for and why. It’ll help you make long-term decisions. You’ll also be more likely to connect with people who are invested in your journey.
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Sydney Quattrocchi
Healthcare Marketing | Tech Innovation | Care-at-Home Strategy
Yes - Defining your brand is not just about aesthetics; it's about creating a strong emotional connection with your audience. When you articulate your niche, mission, values, and message, you're essentially crafting a narrative that aims to resonate with your target demographic. This narrative becomes the foundation upon which you build trust and loyalty with your audience. Consistency is key in brand building - it helps your audience recognize and remember you amidst the sea of content creators, fostering long-term engagement and growth. In essence, defining and communicating your brand is not just a marketing strategy; it's a fundamental building block of your presence and success.
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Hasan Jaber
Senior Social Media Manager at WonderEight
Navigating the creator economy requires understanding and leveraging your personal brand as a content creator. Firstly, articulate what sets your brand apart and ensure consistency in branding elements across all digital platforms to foster recognition and trust. Actively engage with your existing network and aim to expand it by connecting with other creators and professionals in your niche. Consider collaboration as a powerful tool for mutual exposure, engaging in projects that allow for cross-promotion. Engage on platforms like LinkedIn by creating a compelling profile and participating actively in relevant groups and discussions. Finally, continuously learn and adapt to industry trends to keep your brand relevant and appealing.
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Derick Johnson
I Help People Master Their Mind & Body (US Army Veteran / Life Coach)
Three ways I've defined my brand: 1. MISSION: Pinpointing my mission so people have clarity on what I do - I Help People Master Their Mind and Body 2. AUTHENTICITY: Wholeheartedly and unapologetically being ourselves is one of the best things we can do. Too many people play a character online and people can sense that. I focus on the "who" of marketing as in being myself and sharing my life, experiences, struggles, setbacks, and successes. Authenticity builds trust by people knowing more about you, leading to meaningful conversations and changing lives. 3. CONSISTENCY: aim to post consistently to provide value via videos and written posts. Consistency makes you stand out and builds trust. How we do one thing is how we do everything.
The second step to get more exposure is to grow your network of relevant and supportive contacts. Your network is your social capital, your source of referrals, feedback, collaboration, and opportunities. To grow your network, you need to be proactive, strategic, and genuine. You need to identify and reach out to potential connections, such as: Other creators in your niche or related niches, influencers, experts, mentors, peers, fans, customers, media outlets, brands, and organizations. You need to offer value, help, and support to your connections, not just ask for favors or promotions. You need to build trust, rapport, and relationships with your connections, not just collect contacts or followers.
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Sydney Quattrocchi
Healthcare Marketing | Tech Innovation | Care-at-Home Strategy
Very thankful for my mentors who have greatly influenced my career so far! Proactivity and strategy are key when expanding your network. Seek out those who share your interests, whether they are fellow marketers or industry experts. Collaborative opportunities often emerge from such connections, leading to increased exposure. Remember that networking isn't about one-sided gains; it's about mutual support and growth.
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Derick Johnson
I Help People Master Their Mind & Body (US Army Veteran / Life Coach)
Always lead with a giving hand. Provide value first and see how you can support, help and contribute to others or potentially collaborate with them. Be direct and concise, opposed to sending out long 3 paragraph messages about yourself and how awesome you are. People get annoyed by those redundant and common spammy messages. Bring the human aspect back and show genuine support for others and the content they make.
The third step to get more exposure is to collaborate with others in your network or beyond. Collaboration can help you create more value, reach new audiences, learn new skills, and generate more buzz. To collaborate with others, you need to be creative, flexible, and respectful. You need to find partners who share your vision, values, and goals, and who complement your skills and strengths. You need to propose win-win projects that benefit both parties and their audiences. You need to communicate clearly, set expectations, and deliver quality work.
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Derick Johnson
I Help People Master Their Mind & Body (US Army Veteran / Life Coach)
Collaborations are key. It is a win win for both people involved, along with their audiences. When two passionate, intelligent and driven people come together to make a positive impact and teach things that will give people a new perspective or proven action steps they can take in their life, business, career, etc., the impact and opportunities are endless.
The fourth step to get more exposure is to share your work widely and frequently. Sharing your work can help you showcase your brand, demonstrate your expertise, and engage your audience. To share your work, you need to be strategic, consistent, and diversified. You need to choose the best platforms, channels, and formats for your work and your audience. You need to create and publish content regularly and on schedule. You need to use different types of content, such as: Blog posts, podcasts, videos, newsletters, ebooks, courses, webinars, live streams, social media posts, stories, reels, etc.
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Derick Johnson
I Help People Master Their Mind & Body (US Army Veteran / Life Coach)
Share your passions, expertise, results, podcast conversations or videos you created. You never know who may need your piece of content. Continuously provide value.
The fifth step to get more exposure is to promote your work effectively and ethically. Promoting your work can help you increase your traffic, conversions, and revenue. To promote your work, you need to be smart, ethical, and authentic. You need to use the best tools, techniques, and tactics for your work and your audience. You need to follow the best practices, rules, and guidelines for each platform and channel. You need to avoid spamming, misleading, or annoying your audience or your network.
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Derick Johnson
I Help People Master Their Mind & Body (US Army Veteran / Life Coach)
Promote your work by being consistent and not just relying on one platform, one app or one program. Promote it in various ways and learn your analytics. Knowing your data can help you grow long term.
The sixth and final step to get more exposure is to learn and improve constantly. Learning and improving can help you adapt, innovate, and grow as a creator and as a brand. To learn and improve, you need to be curious, humble, and open-minded. You need to seek feedback, insights, and data from your audience, your network, and your industry. You need to analyze your performance, results, and impact. You need to identify your strengths, weaknesses, opportunities, and threats. You need to experiment, test, and optimize your work and your brand.
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Lucy Ventresca
Fractional CMO & GTM Advisor for B2B Orgs | Customer Acquisition, Retention & Advocacy
Your brand is what customers say about you when you’re not in the room(credit to Jeff Bezos for this definition though I can’t recall when). The best way to use your brand to grow is to build advocates who can then help you attract new customers. To do this: - provide a superior customer experience - be easy to work with at each stage of the buyer’s journey - deliver on your brand promise - gather customer feedback - action the feedback Turn your customers into raving fans who will support, strengthen and build your brand going forward.
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