How do you learn from other brands and industries that have mastered the art of storytelling?

In order to identify your purpose, you need to dig deep. Understand why you're doing what you're doing. So many times we think it's just because we want to make money but when you look a little deeper you discover there is something stronger. That will become your core messaging and values. When you dig deep and figure out your purpose people will connect with you on a new level.

Explore the enchanting narratives of brands like Allbirds, weaving tales of sustainable footwear that connect with eco-conscious consumers. Marvel at the visual storytelling prowess of Warby Parker, narrating eyewear adventures through captivating imagery. Witness the empowering stories of TOMS, merging social impact with stylish footwear. Immerse yourself in the immersive world of Glossier, where beauty tales unfold through user-generated content. By uncovering these lesser-known brands' storytelling mastery, you unlock a wellspring of inspiration. Let their narratives guide your own, infusing authenticity, creativity, and purpose into your social media storytelling, captivating your audience with untold wonders.

I love looking at successful brands from ANY industry and seeing what they do well. Look at it from a marketing lens and understand what makes their stories unique and why you're drawn to them. Take those concepts and try to apply them to your own brand. Think about: - How do you feel when you interact with this brand? - What causes you to feel this? Then think: - How do I want my consumers to feel when they interact with my brand? - How can I take my imagery, copy, and sound to enhance my core values and evoke emotion in my followers?

Using different formats allows you to retell your story and also gain the attention of different viewers. Using different formats allows you to repurpose your content from one platform to the other. It also allows you to capture the attention of different viewers. Some people enjoy reading a long post, some like a quick and short video, some people are drawn to photos. Try different formats and see which format hits home with your followers and also feels natural to you.

Involving your customers is a great way to help them feel seen. This can be done very simply, it can be as simple as stating a CTA on a post like "Have you ever experienced this?" or "how does this resonate with you?" This will trigger your followers to respond to you and engage with your brand.

When it comes to storytelling and branding, being consistent is the #1 thing. You want your audience to know what you stand for and your purpose. The most memorable brands are the ones you connect with at a deeper level. Focus on your values and what you stand for and let that consistently rule your content.

Adapting your story is part of the journey. As your business and brand will evolve and so will your story. It's part of life. You either evolve or you're staying stagnant. You will feel this internally when you are outgrowing something. You will know that is time to look at your brand from the outside looking in and figure out what is causing you to feel this way. Once you have figured out why you feel like this, you can start to refine your messaging and see how you can elevate it to bring it to a level that you feel is aligned with your new values.

Creating a brand that is driven by your values is so important. It will help to set you up in a way that will help to differentiate yourself from other brands and it will also make you feel better about your own business. It will help to make you feel like you are doing something that matters, something that you were meant to be doing. This is something that I focus on when I work with brands and my slogan is "creating brands that connect".