How can you tell better stories across media platforms?

Purpose guide the narrative, tone and content strategy. Based on my experience as first step we need to define the storytelling objective by setting up our goal which could be either to inform, inspire, persuade the audience the goal need to align with the overall business objective, marketing strategy or communication initiative. We have to customize our story as per the audience preference and behavior. Adapting consistency across media platforms, customizing it to fit audience style and preference Using either visuals like image, videos to engage audience or making it interactive with pools, quizzes to foster engagement and participation Use audience feedback insights to refine storytelling approach for future.

🟣 Purpose > Platform ⇒ Purpose Understanding = Effective Communication 🟣 Story ≠ Random ⇒ Story Intention = Impact 🟣 Audience > Storyteller ⇒ Audience Connection = Engagement

To tell better stories across media platforms, understand your purpose, adapt your content to each medium, and maintain a consistent narrative to engage diverse audiences effectively.

If you're eager to share your incredible camping adventure, there are various ways to do it! You can craft a blog post filled with vivid details and captivating photos to share with your friends. For your family, why not narrate a hilarious story complete with entertaining sound effects on a podcast? And if you want to entice others to join you next year, create a short yet impactful video showcasing the highlights of your trip. By understanding your objective, you can customize your storytelling approach for each platform.

The key tenets of a good story: - it should be relatable & realistic, knowing who your audience in breaking down the story in a more easy to consume way. - it should be anecdotal and not focused on glorifying the storyteller - stories about how one overcame adversity stand out - subtle humour always helps! Good anecdotes give you an insight into the storyteller themselves. In today's fast paced world with a content overdose, what stands out is humanizing the people behind companies & businesses. Focusing on the content is more important than the algorithms of different platforms.

Who is your audience? Do you know your ICP? Speak to one person, really get to know them and hit their pain points and dream transformation.

When you tell a joke to your grandma and your friends, you would use different words and explain it in a different way depending on who you're talking to, wouldn't you? Well, the same goes for telling stories on different platforms. You need to adapt your approach based on your audience and the platform they're using.

Understanding your audience is essential before you start working on the rough draft of your story. There are two ways that can help you in better understanding of your audience. The first is to create audience personas. The second is to observe the preferences of your audience. The format, type of content etc. would all come under it.

Understanding your audience is critical in shaping your storytelling approach and delivering content that resonates with them. Tailoring your language, tone, and emotion to suit the preferences and characteristics of your audience enhances the impact of your story. For instance, storytelling for children may involve using simple language, colorful visuals, and uplifting emotions, while narratives for professionals might focus on jargon, facts, and logical arguments.

Understand your target audience's preferences, interests, and demographics. Tailor your story to match their expectations, ensuring relevance and engagement across different media platforms.

Think of your story like a scrumptious cake. The main ingredients (your purpose and audience) remain constant, but the toppings (formatting) vary depending on the platform. For Instagram, add frosting swirls (images) and sprinkles (captions). On Twitter, stick to short and sweet bites (tweets) with a cute cherry on top (hashtag).

Have a deep understanding of the narrative you want to convey. Outline key plot points, character arcs, and the overall message. A well-structured story creates a cohesive and engaging experience for your audience.

I find it helpful to start with an outline for my story, so I understand the general structure of my story, and can adapt it to different mediums. If you are sharing your story on stage or on a podcast I find this especially helpful, because having a general outline allows you to sound more authentic, rather than overly scripted. You can hit the main points of your story without sounding like you're reciting an essay.

When telling stories across multiple media channels, it's important to know what story you're trying to tell on each outlet. Additionally, it's also imperative to plan for how all these stories connect. This way, you will encourage your audience to interact with your story at multiple touchpoints. If you're unsure about where to start, a design thinking session could help with your strategy.

Here's the beauty (and essence) of starting with purpose and audience in narrative development: You have the foundations for a good story already in place. You've identified what you'd like the story to *say*, as well as *who* you would like to say it to. With these two things in mind, you can approach the story creation aspect in one of two ways; 1. Create a story from scratch that serves your purpose and audience 2. Take a story you already know and adjust it according to your purpose and audience The type of storytelling tools you use for your story will depend on your message and target audience. Focus on the central theme and work from there.

Once you know your style, try to adapt to your stories based on the platform's requirements. For instance, an instagram video can be repurposed into a linkedin post by diving deeper into the details, cutting out the video and sticking only text, and adding a lot more value.

Develop a consistent storytelling style that aligns with your brand or message. Whether it's through visuals, tone, or narrative techniques, a cohesive style helps build brand identity across diverse media platforms.

To build your personal brand as a storyteller or content creator, you need to establish your own "style". That means its your personal "unique" way of content creation that is distinctive, so people can REMEMBER you by. Your style can be: - The way you write - Types of imagery you use - Your sense of humor - Your purpose Knowing, and being CONSISTENT with your brand and style will help you achieve more success as a storyteller and content creator!

When sharing a humorous anecdote with friends on social media, you might use a more casual tone, whereas when recounting the same story to your grandma on a blog, you'd opt for a more formal approach. Adapting your style to suit the platform and audience is crucial in effectively conveying your core message - the funny story - across various platforms.

🟣 Style > Presentation ⇒ Style Alignment = Cohesion 🟣 Consistency > Variability ⇒ Consistency Recognition = Trust 🟣 Adaptability > Rigidity ⇒ Adaptability Authenticity = Engagement

storytelling is a work of art that creates a new world. Therefore, the dialogue with the audience is essential. Like any art form that requires feedback, good storytelling attracts and motivates the audience. A story is a dialogue. It is not a one-man show. It should transport the listener between different places and times. Every story is a journey. A presentation with a theme, plot, context, characters, language , style. Motivate your audience to listen. No less than you want to tell the story . A real storyteller does this purely out of a passion to tell.

Seek feedback from your audience, peers, and industry professionals to continuously improve your storytelling skills. Pay attention to audience reactions, reviews, and analytics to understand what resonates with them and what areas need refinement. Incorporate constructive feedback into your storytelling process to enhance the quality and effectiveness of your content.

Think about sharing a joke on social media. You'll be able to see how many people find it funny (likes) and who decides to share it (feedback). This will help you come up with even funnier jokes in the future!

Seek and analyze feedback from your audience. Understand what resonates with them, what elements they find compelling, and areas for improvement. Incorporate valuable insights to refine your storytelling approach.

Working with a coach, editor or mentor is a great way to solicit feedback for your stories. A coach can identify and hone your strengths and also see the common challenges you face in your storytelling and work with you to make improvements.

Know who you are. I've been a journalist for nearly a decade and it took years for me to understand who I am as a storyteller and what I bring to the table. As someone who has told countless narratives on multiple media platforms, I encourage you to use your story to amplify your message on different platforms using different medium. On TV, you may use video/sound. On different social media platforms, you may stick to images or other forms. All in all, your goal is expand your reach by using the different forms of media that are available.

A quick guide to storytelling: 1. Understand yourself first. 2. Think of an analogy from your surroundings. 3. Create a story around it in alignment with your genre. After that, analyze the response you're getting from your audience, if it's a no; try to find out why. If it's a yes, create more of analogies and to get ideas for the same, try moving here and there, you can find 100 things giving you inspiration and content ideas. If you're reading this, it's a sign to write at least 1 story today.

Adapting your storytelling style to niche groups may involve incorporating specific references, slang, or humor that align with their interests. Additionally, conducting research on your audience's preferences, behaviors, and expectations for different platforms can help you craft stories that are compelling and relevant to them. By customizing your storytelling to cater to your audience's needs and interests, you can create a more engaging and effective communication strategy.

In essence, weaving authentic, heartfelt stories that highlight the audience's potential benefits and underscore key lessons learned will undoubtedly enhance your storytelling across various media platforms.

To tell better stories across media platforms, you gotta be adaptable and authentic. Know your audience on each platform and tailor your content to fit their vibe. Don't just regurgitate the same stuff—get creative and remix your content for each platform. Whether it's quick bites on TikTok, engaging visuals on Instagram, or deep dives on YouTube, make sure your story shines through in every format. And above all, stay true to yourself. Your authenticity is what connects with people, so don't hold back. Keep hustling and evolving, and watch your storytelling game level up!