How can you select the best products for a holiday promotion?

1 Know your audience

Before you decide what products to promote, you need to understand who your target customers are, what they want, and how they shop. You can use customer data, surveys, feedback, and market research to create buyer personas and segments. This will help you tailor your promotion to their needs, preferences, and behaviors. For example, you can offer different products or discounts to different segments based on their purchase history, demographics, or interests.

5 Bundle your products

One way to increase the value and attractiveness of your products is to bundle them together. You can create product bundles that complement each other, solve a problem, or create an experience for your customers. For example, you can bundle a coffee maker with a mug and a bag of coffee beans, or a book with a bookmark and a candle. You can also offer discounts, freebies, or incentives for buying the bundles. This will help you cross-sell and upsell your products, increase your average order value, and improve your customer loyalty.

6 Showcase your products

Finally, you want to showcase your products in a way that catches the attention, interest, and desire of your customers. You can use various channels, such as your website, social media, email, or ads, to display your products and their features, benefits, and testimonials. You can also use visual elements, such as images, videos, or graphics, to demonstrate your products and their usage, results, or reviews. This will help you create a compelling and consistent brand image, story, and message for your products and your promotion.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?