How can you navigate resistance from long-term employees to changes in brand identity?
Change can be challenging, especially when it involves altering the brand identity that employees have grown accustomed to over the years. Brand identity encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. For long-term employees, a change in brand identity can feel like a departure from the company's roots. It's crucial to acknowledge their feelings and provide a clear rationale for the change, emphasizing how it aligns with the company's evolving goals and market position. Engaging employees early in the process can help mitigate resistance by making them feel like a part of the journey.
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Mark Mari muthuExperienced Founder & CEO | 18 Years in Advertising, Branding & Digital Marketing for Healthcare, Real Estate & Retail…
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Manisha GurnaniB2B Finance Content Writer | SEO Content Writer | Freelance Finance Content Writer | B2B SaaS Content Writer | B2B…
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Joy Tutu-BrempongBrand Designer & Illustrator