Last updated on Jan 27, 2024

How can you manage gift cards and vouchers in your booking system?

Gift cards and vouchers are popular ways to attract new customers, reward loyal ones, and boost sales in your hospitality business. But how can you manage them effectively in your booking system? In this article, we'll share some tips and best practices to help you streamline your gift card and voucher operations and avoid common pitfalls.

1 Why use gift cards and vouchers?

Gift cards and vouchers can benefit your hospitality business in many ways. They can help you generate cash flow in advance, increase your brand awareness, encourage repeat visits, and create positive word-of-mouth. They can also help you fill up your capacity during off-peak times, upsell your services, and enhance your customer loyalty. Plus, they can make great gifts for your customers to share with their friends and family.

Add your perspective

Ricky Martins

Bacharel em Administração
Report contribution
Gerenciar cartões presente e vouchers em um sistema de reservas requer uma abordagem eficiente para garantir uma experiência tranquila para os clientes e uma administração eficaz para o negócio. Certifique-se de que o sistema de reservas esteja integrado com o sistema de gerenciamento de cartões presente. Isso permite que as informações sejam atualizadas automaticamente em tempo real. Número Único Identificador: Atribua um número único a cada cartão-presente ou voucher para facilitar o rastreamento e evitar duplicatas.

Translated

Like

Unhelpful

2 How to create gift cards and vouchers?

Before you start selling gift cards and vouchers, you need to decide on some details. For example, what types of gift cards and vouchers do you want to offer? Do you want to have fixed or flexible amounts, specific or general services, or expiry dates or not? How will you design and print your gift cards and vouchers? How will you distribute them, online or offline, or both? How will you track and redeem them, manually or electronically? These are some of the questions you need to answer to create your gift card and voucher strategy.

Add your perspective

Ricky Martins

Bacharel em Administração
Report contribution
Relatórios e Análises: Utilize relatórios e análises para acompanhar o desempenho dos cartões-presente e vouchers. Isso pode incluir a taxa de resgate, a receita gerada e outros insights relevantes. Comunicação Clara: Comunique claramente aos clientes as condições de uso, incluindo as regras de resgate, datas de validade e quaisquer restrições aplicáveis.

Translated

Like

Unhelpful

3 How to integrate gift cards and vouchers in your booking system?

One of the most important steps to manage your gift cards and vouchers is to integrate them in your booking system. This will help you automate your gift card and voucher sales, redemption, and reporting. You'll also be able to avoid errors, fraud, and duplication. To integrate your gift cards and vouchers in your booking system, you need to choose a software solution that supports this feature. Some booking systems have built-in gift card and voucher functionality, while others require third-party integrations or plugins. Make sure you compare different options and find the one that suits your needs and budget.

Add your perspective

4 How to promote your gift cards and vouchers?

Once your gift cards and vouchers are ready and integrated in your booking system, you need to promote them to your potential and existing customers. Promotional tactics include displaying them prominently on your website, social media, and email newsletters, as well as creating special offers, discounts, or bundles. You can also consider partnering with other businesses or influencers to cross-promote your gift cards and vouchers. Additionally, you can ask your customers to leave reviews or testimonials about your gift cards and vouchers, or run contests or giveaways to generate buzz and engagement.

Add your perspective

Ricky Martins

Bacharel em Administração
Report contribution
Atualização Automática de Estoques e Disponibilidade: Certifique-se de que o sistema de reservas atualize automaticamente os estoques e a disponibilidade conforme os cartões-presente e vouchers são resgatados. Segurança: Implemente medidas de segurança para proteger contra fraudes, como códigos de segurança únicos ou autenticação adicional durante o resgate.

Translated

Like

Unhelpful

5 How to measure the success of your gift cards and vouchers?

To measure the success of your gift cards and vouchers, you can use various metrics, such as sales volume and revenue, redemption rate and frequency, customer satisfaction and retention rate, customer acquisition cost and lifetime value, and return on investment and profitability. Your booking system's reports and analytics can help you track these metrics and adjust your gift card and voucher strategy accordingly.

Add your perspective

Ricky Martins

Bacharel em Administração
Report contribution
Suporte ao Cliente: Ofereça suporte ao cliente dedicado para questões relacionadas a cartões-presente e vouchers, esclarecendo dúvidas e fornecendo assistência quando necessário. Integração com Marketing: Integre os cartões-presente e vouchers às estratégias de marketing, utilizando-os como ferramentas promocionais para atrair novos clientes e incentivar a fidelidade.

Translated

Like

Unhelpful

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Manuel Lică

I help hospitality businesses to scale. 🚀
Report contribution
To manage gift cards and vouchers within your booking system, it is recommended to integrate a user-friendly platform that allows for seamless redemption. Each voucher should use unique codes to ensure easy tracking and prevent duplication. To enhance transparency, guests should be provided with an option to check the remaining balance on their gift card or voucher. Additionally, the system should be regularly updated to accommodate new promotions or seasonal offers, allowing flexibility in redemption. Lastly, it's essential to train your staff to handle voucher transactions smoothly, ensuring a positive guest experience.

Like

Unhelpful

Hospitality

Rate this article

We created this article with the help of AI. What do you think of it?

It’s great It’s not so great

Report this article

See all

How can you manage gift cards and vouchers in your booking system?

1

2

3

4

5

6

1 Why use gift cards and vouchers?

2 How to create gift cards and vouchers?

3 How to integrate gift cards and vouchers in your booking system?

4 How to promote your gift cards and vouchers?

5 How to measure the success of your gift cards and vouchers?

6 Here’s what else to consider

Hospitality

Rate this article

Thanks for your feedback

More articles on Hospitality

More relevant reading