Podcasts are a powerful way to reach and engage your potential customers. They can help you showcase your expertise, build trust, and create a loyal fan base. But how do you start a podcast that attracts and converts listeners? Here are some tips to help you launch and grow a successful podcast for your small business.
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The first step is to define your target audience and what value you can offer them. What are their pain points, goals, and interests? How can you solve their problems, inspire them, or entertain them? Then, decide on a format that suits your style and message. You can choose from solo episodes, interviews, stories, Q&A, or a mix of different formats. The key is to be consistent, authentic, and relevant to your niche.
Choose a niche and a format:
Selecting a niche and defining your podcast format is crucial for attracting and retaining listeners who could potentially become customers. Identify a niche that aligns with your business or expertise, ensuring it has an audience interested in your products or services. Choose a format that suits your content and resonates with your target audience. Whether it's interviews, storytelling, or educational content, a focused niche and compelling format will help differentiate your podcast and attract potential customers interested in your offerings.
Podcasting is a long game, it takes consistent effort so its best to choose your niche by looking at what you are really passionate about. Why are you starting the podcast and how does this align with your personal mission or values. I have found that its easier to keep pushing through the moments when it feels hard and you want to stop when its strongly related to your purpose.
Você sabia que os podcasts podem ser uma ferramenta incrível para atrair novos clientes para o seu negócio de TI? Eles são como programas de rádio que você pode ouvir online, e a melhor parte é que eles podem te ajudar a se destacar no mercado. Como um especialista em TI para microempresas, eu já vi os benefícios em primeira mão. Ao criar conteúdo interessante sobre tecnologia e soluções para problemas comuns, você se torna uma autoridade no assunto. Isso atrai a atenção de possíveis clientes que buscam conhecimento e, eventualmente, eles podem se tornar seus clientes. É uma maneira eficaz de construir sua presença online e conquistar novos negócios. Experimente começar o seu próprio podcast e compartilhe seu conhecimento com o mundo
Um podcast pode é uma das melhores mídias que um pequeno negócio pode trabalhar o marketing!
1 - Informa ao seu público alvo, sobre seus produtos e serviços em tempo maior de divulgação pois média de um podcast é de meia hora a hora de duração.
2 - Um oportunidade de fazer de toda a criatividade, fazendo uso de um pouco de informalidade, para conversa mais descontraída e bem humorada, porque sorriso e uma das melhores técnicas de venda.
3 - Publicações estratégicas, com horários estudados, temas relacionados a empresas e seus produtos o tempo todo não é ideal.
4 - O ideal é que seja um pouco variado, com temas motivacionais relacionados a todos aspectos da vida, porque tem um excesso de anúncios comercias, para vender implicitamente!
For your small business podcast, identify your target audience's needs and interests, then decide how you'll address them. Consider unique angles or insights you can offer. Choose a format like solo episodes, interviews, or storytelling, and consider incorporating interactive elements like listener Q&A sessions. Ensure consistency, authenticity, and relevance to engage your audience effectively and set your podcast apart.
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2Plan and produce your content
The next step is to plan and produce your podcast episodes. You need to create a content calendar, outline your topics, and prepare your scripts or notes. You also need to invest in some basic equipment, such as a microphone, a recorder, and editing software. You can record your episodes at home, in a studio, or on the go, depending on your budget and preference. You should aim for high-quality audio and clear delivery, but don't worry about being perfect.
For a podcast to be successful, structure and planning are essential.
Consistency is ensured by an organized content calendar, and an organized flow is maintained by defining subjects and creating scripts or notes.
To improve audio quality, it's a good idea to invest in some basic technology. It doesn't have to be expensive, but it makes a big impact.
Prioritize clarity over perfection when recording, whether you are doing it at home, in a studio, or on location.
Plan and produce your content:
Effective planning and production are key to the success of your podcast in winning new customers. Develop a content strategy that aligns with your business goals and provides value to your audience. Plan episodes, scripting or outlining key points, and ensuring a consistent publishing schedule. Invest in quality production, including good audio equipment and editing. Incorporate engaging elements like storytelling, expert interviews, or audience interaction to keep listeners captivated. By delivering valuable and entertaining content, you build trust and credibility, increasing the likelihood of converting podcast listeners into loyal customers.
O conteúdo de um bom podcast é um fruto de uma criatividade!
Na internet, existem inúmeros podcast porque o consumidor vai escolher justamente o seu ?
Se tiver um diferencial, ser mais do mesmo, vai ser mais um post da internet que o cliente vai pular para próximo, se tiver nenhum atrativo que prenda a atenção da clientela.
Ser criativo, e criar algo novo, é uma ruptura do que já existe no mercado, sua empresa não pode ter mesma ações de marketing de todas que existe no mercando, senão seu podcast vai ser só mais um!
Você pode errar criar conteúdos diferentes no mercado, mas pode acerta e seu podcast criativo, bem humorado e variado pode vir a ser um sucesso pois é diferente do que já existe no mercado.
A few basics I have learnt.
If you are doing audio, sound sis really important, invest in the best mic you can afford.
If you are doing video same applies for a camera.
You wont be great in the beginning either way so dont let that deter you, keep going and you can only improve in time, we all start somewhere.
If you are doing an interview style podcast, draw up a list of potential guests and use a tool like calendly to automate your booking process otherwise this can eat a lot of time. You will be surprised by how many people say yes, but dont wait, get started inviting guests sooner than later. Another great tool is Descript for cleaning up your audio and automating some tedious editing tasks.
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3Distribute and promote your podcast
The final step is to distribute and promote your podcast to reach and grow your audience. You need to choose a hosting platform, such as SoundCloud, Podbean, or Buzzsprout, that allows you to upload, store, and stream your episodes. You also need to submit your podcast to directories, such as Apple Podcasts, Spotify, or Google Podcasts, that help listeners discover and subscribe to your show. To promote your podcast, you can use social media, email marketing, blog posts, or collaborations with other podcasters or influencers.
Distribute and promote your podcast:
Distribution and promotion are essential for expanding your podcast's reach and converting listeners into customers. Submit your podcast to major platforms like Apple Podcasts, Spotify, and Google Podcasts to maximize visibility. Leverage social media, email marketing, and your website to promote episodes and engage with your audience. Collaborate with influencers or industry experts for cross-promotion. Encourage listeners to leave reviews and share episodes, boosting your podcast's discoverability. Utilize SEO strategies for podcast titles and descriptions.
If you dont already have any following the best way to do this is by leveraging your guests audience if its an interview style podcast. You can even choose guests by looking at how much reach they have although this should not be your only criteria, you should focus on quality of content and conversation as the number one criteria. But once its been published you can ask your guests to promote the episode on their platforms, it serves them and you so not a difficult ask and can help your numbers a lot. In my experience its the biggest single factor on reach early on.
Leverage Social Media and Collaborations: Use your business's social media channels to promote your podcast. Create engaging snippets, quotes, or graphics from each episode to share across platforms. Collaborate with other podcasters or influencers in your niche to tap into their audience. Guest appearances on each other's shows can be a powerful cross-promotion technique.
Engage Your Audience with Interactive Content: Encourage listener interaction by hosting Q&A sessions, contests, or polls related to your podcast topics. Use these engagements to drive listeners to your podcast. Additionally, feature listener questions or feedback in your episodes to create a community feel and encourage more audience participation.
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4Engage and convert your listeners
Once you have launched your podcast, you need to engage and convert your listeners into customers. You can do this by creating a strong call to action at the end of each episode, inviting them to visit your website, sign up for your newsletter, or contact you for a consultation. You can also encourage them to leave reviews, ratings, or feedback, and respond to their comments or questions. You can also offer incentives, such as discounts, freebies, or bonuses, to reward your loyal fans and encourage referrals.
It might feel cringy to ask your listeners for things in your podcast. For example asking them to rate and review on Apple Podcasts helps your show. They are getting great content for free and if they keep listening clearly like you and your show and would probably be more than happy to perform this action. Same goes for signing up to a newsletter which is probably the best action you can ask for because then you are able to communicate directly with them and add them to sales funnels or conversion funnels. If they spend the time listening to you then its likely they will move on to engaging further with you.
Como ter bom engajamento no seu podcast, ou seja, qual seu diferencial, do que já existe no mercado ?
Ser inovador, se corre o risco de cometer erros, de ser mal interpretado, de um conteúdo do seu podcast não ter relevância nenhuma, se um trabalho que não gerou crescimento comercial que desejava.
Se acertar, com conteúdo de criatividade, seu podcast vai ser um sucesso, de engajamento do objetivo fundamental de toda empresa o aumento da lucratividade.
Já parou pensar, que na internet, o que se tem mais sucesso, são post como uma boa dose de humor ?
O sorriso, encanta, traz engajamento, e o principal para empresa, o sorriso vende muito bem!
Demostrar seus produtos e serviços, com boa dose de humor com certeza, vai encantar seu público!
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5Measure and improve your podcast
The last tip is to measure and improve your podcast performance. You need to track and analyze your podcast metrics, such as downloads, listens, retention, and conversion rates. You can use tools, such as Google Analytics, Podtrac, or Chartable, to collect and visualize your data. You can also use surveys, polls, or interviews to get feedback from your listeners. You can use this information to identify your strengths, weaknesses, opportunities, and threats, and make adjustments accordingly.
Avaliação de Desempenho do Podcast!
Google Analytics, Podtrac, Chartable, são ferramentas para medir avaliação perfeitas.
Mas para escolher os conteúdos a serem postados, a melhor ferramentas para analisar as tendências é esta:
Google Trends é uma ferramenta do Google que mostra os mais populares termos buscados em um passado recente.
A ferramenta apresenta gráficos com a frequência em que um termo particular é procurado em várias regiões do mundo, e em vários idiomas.
Analisar as tendências das personas, da empresa na região que ela está inserida no mercado é fundamental para melhoria do conteúdo e do desempenho do seu podcast!
Saber o interesse no momento e na sua região, do que seu publico acessa na internet, é fundamental!
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6Enjoy and have fun
The most important tip is to enjoy and have fun with your podcast. Podcasting is a creative and rewarding way to connect with your customers and share your passion. It can also help you learn new skills, network with other professionals, and grow your personal brand. Don't be afraid to experiment, innovate, and have fun with your podcast. Remember, your podcast is an extension of your small business, and it reflects your personality and values.
O sucesso de um Podcast, é fruto de tentativas, erros e acertos.
Tem que tentar, encontrar a sua receita própria de sucesso, da sua empresa, do seu negocio, errar faz parte do processo, em todos aspectos da vida!
Quando empreendedor vai ter algo novo como criar um podcast, o medo do fracasso, existe, mais arriscar a fazer algo novo, pode ter muito sucesso!
"Uma fórmula para o sucesso? É bem simples, na verdade: dobre a probabilidade de fracasso da sua empresa. Você pensa que a falha é um inimigo do sucesso. Mas não é, de jeito nenhum. Você pode ser desencorajado com os erros ou aprender com eles, então siga em frente e continue falhando. Erre o máximo que puder. É aí que você vai conseguir o sucesso" – Thomas J. Watson, empreendedor
Hosting a podcast helped me acquire new customers because it trained me how to:
- Speak with clarity
- Speak with confidence
- Actively listen
- Think critically
I learned the better I could listen and speak, the more opportunities I won.
As a seasoned live podcast producer and host, leveraging podcasts can be a potent strategy to build relationships with your Ideal Customer Profiles (ICPs). This medium allows for deep dives into topics relevant to your target audience, showcasing your expertise and the value your business brings. By consistently delivering valuable content, you establish trust and credibility with listeners. Featuring guest experts or industry influencers can expand your reach, tapping into their audiences and fostering strategic relationships. Engaging storytelling and insightful discussions can resonate with potential customers, making your podcast a bridge to new business opportunities and a platform for demonstrating thought leadership in your field.