Here's how you can optimize decision-making for successful culinary events and promotions.

Utilizing Data insights from previous events will help guide you in providing an elevated experience for your future clients. Learning from past hits and misses can direct the conversation in a way that favors your brand while also meeting the Guests expectations. For example, if you know from experience that certain menu items travel better than others, then avoid offering the less than desirable items and stick to what you know will be a HIT! This will ensure your brand is portrayed in the best way possible. For special menu requests, budget restraints or time slots that are outside of your typical business hours, try to "get to Yes" while keeping your teams best interest in mind for perfect execution.

Incorporating creativity into any event can enhance the overall Guest experience. If you are catering for a special occasion, ask the Guest if they have a specific theme and try to incorporate it into your spread. This does not have to mean straying away from your standard menu or completely changing your look. Perhaps adding a pop of color with printed Menu Item labels that match their theme to display in front of each item or changing the name of one of your signature dishes (just for their event) to make it exclusively for their party. For example, if you are catering a wedding reception you can name the dish being served after the couple. "The Smiths Signature Mac & Cheese" etc.

Depending on your Guest list you should consider all components when choosing the right venue. Is parking an issue? Will the venue allow outside food and beverage? (This can be a biggie!) If you are planning an outdoor event, is there a backup plan for inclement weather that will accommodate you and your Guests indoors? These are all things to consider when planning any event big or small.

Certainly want to ensure that we’re providing our guests a variety of cost effective options. That said, there are additional things to consider. With the growing number of allergies and dietary restrictions, it can be challenging to prepare for such a vast list of allergies or meal restrictions. I find it very helpful to ask the event host if he/she is aware of any potential meal requests ahead of the event and have been successful in receiving that information in advance. This in turn gives chef time to adequately prepare and adjust menu with quality choices and ingredients that will successfully accommodate all guests.

Coming up with a desirable menu involves a lot of thought and ingenuity. While making sure you are offering a wide variety to your consumers, you also want to keep it simple so you are not overwhelming the Guest with decisions and having to hold a massive inventory of products. Keeping your food cost and labor in mind is crucial when deciding on the perfect menu. What items are easy to execute? Does the product travel well? With many consumers ordering more takeout nowadays or delivery service, these are things you have to take into consideration.