Here's how you can navigate changing market conditions as a program manager.
In a world where market conditions can change in the blink of an eye, program managers must be adept at navigating these shifts to keep their programs on track. As a program manager, your role involves coordinating multiple projects to achieve a broader strategic goal, and this often means dealing with the unexpected. Understanding how to adjust your program management strategies in response to market dynamics is essential for maintaining progress and delivering value.
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Vaibhav AroraConsulting Director @ KPMG GCC | MBA, P&L, Healthcare
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Rita WeinbergGlobal IT Director, IT Strategy & Planning | Global Head of Innovation, Strategy & Execution | Transformation…
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Martin Goldby ChPP FAPMSenior project leader focused on delivering proactive, cost and quality driven solutions across construction, defence…
Risk assessment is a critical first step in adjusting to market changes. You need to evaluate potential risks to your program, considering both internal and external factors that could impact your objectives. This involves a thorough analysis of market trends, competitor behavior, and customer demands. By identifying risks early, you can develop contingency plans and mitigate potential issues before they escalate, ensuring your program remains resilient in the face of uncertainty.
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Vaibhav Arora
Consulting Director @ KPMG GCC | MBA, P&L, Healthcare
One must not only sum up and analyze risks but also classify them. Broadly, you may face demand or supply side risks. Then again, the risks may be emerging from market factors, talent availability, technological change or regulatory action. It's only after correct classification of risks can you create a mitigation strategy and an action plan. (these views are my personal)
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Mohammed Haider Shaikh
Senior Manager @ DXC Technology | Delivering Software Engineering Solutions
Sharing a hypothetical story, in the IT life insurance industry, Program Manager Ron (Name Changed) led a major digital transformation project. Despite the initial success, unforeseen regulatory changes and emerging cyber threats posed significant risks. Ron's team conducted a thorough risk assessment, identifying vulnerabilities and implementing robust mitigation strategies. By leveraging predictive analytics and compliance tools, they navigated the shifting market landscape seamlessly. This proactive approach not only ensured project stability but also enhanced customer trust and operational resilience. The moral: Rigorous risk assessment is crucial for adapting to dynamic market conditions and safeguarding business continuity.
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Tara Tharpe
Internal Communication | Change Agent | Innovation
As a change leader, focusing on the people-side of change, it's a must to engage teams. And you'll want to specifically engage with People Managers. These are crucial stakeholders as they are the 1st line support for those closest to the change. If People Managers can help encourage, motivate, and be a great sounding board for their teams in the face of changing conditions, then the project still has a good chance of meeting its business objectives. Likewise, People Managers need to partner together and feel like they have someone to go through the change with them. They need a safe place to share their feelings, even as they lead their teams. This is crucial for project success in the face of changing market conditions.
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sameer gaikwad
As a program manager, navigating changing market conditions involves continuous risk assessment. Begin by monitoring market trends and economic indicators. Conduct regular SWOT analyses to identify potential threats and opportunities. Engage stakeholders to gather insights and adapt strategies. Implement flexible project plans with contingency measures. Use data-driven decision-making to evaluate risks' impact on project goals. Foster a proactive team culture that anticipates changes and responds swiftly, ensuring project resilience and success.
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Sandra E. Williams
In a dynamic economic climate, the market will fluctuate and sometimes present unexpected opportunities, or unexpected challenges. A quick response will entail a review of your strategies to determine whether they will allow you to navigate the emerging climate in order to achieve your intended objectives and goals. Additionally, there may very well be a need for an adjustment of the resources planned - budget, personnel and tools for effectively pivoting in such situations. This will help you to ensure that the revised strategies will result in outcomes that are relevant to and aligned with your overarching goals.
Effective communication with your teams is vital when market conditions are in flux. Keep your teams informed about changes and their potential impact on the program. Encourage an open dialogue where team members can share insights and concerns. This collaborative approach not only fosters a sense of ownership among team members but also harnesses collective intelligence to navigate challenges and identify opportunities that may arise from the changing market.
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Anand Venkatesan, PMP SAFe Agilist
Program Manager - Insurance BPS
Engaging employees in times of change doesn't have to be expensive. It's about creativity, open communication, and genuine recognition. These strategies not only support employees through transition but also contribute to a culture of continuous improvement and innovation.
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Swarup Acharjee PRINCE2®,ITIL®
Program Management | Product Leadership | Business Strategy | Technology Transformation
With Teams that are well-engaged and well-informed, it becomes easier to deal with volatile market conditions. Foster open communication, build trust, and encourage adaptability. Recognize interdependencies among projects and allocate resources strategically to respond swiftly to market shifts
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Joshua Faber
Sr. Business Development Manager | Energy Industry Specialist | Driving Strategic Vision & Innovation in Electric Utility Sector | Expert in Sales, Relationship Management, & Consultative Solutions
One thing I’ve learned over the years is to make sure everyone on the team understands key industry terminology and what they mean within that industry or segment. I’ve been involved in many team program meetings where folks were using terminology incorrectly for the segment and that my friends will hinder effective communication so quickly. Just something to keep in mind as you start a new program or are adding new folks to your team.
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Marcelo Dias Pedroso
Head of Technology | YMS na KMM by nstech
Team engagement is crucial to success! It is important for the team to know the macro objectives to understand that all their collaboration has a purpose. There may be steps that are small, there may be steps that are bigger and more costly, but all with the same line and mainly seeing the commitment of everyone on the team. It is natural that at different stages of development it is directed to some different parts of the team, but everyone must share a sense of responsibility.
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Pulkit Katyal
AI/ML Explorer | Digital Transformation Enabler | MBA
Engaging team members from the project get go is critical for project success. Especially for team members that are either new to the work force or the industry and are yet to experience the market volatility. Fostering an environment in the team to take challenges head on helps build a muscle in the team to give strong performance regardless of market conditions.
Flexibility in your program plans is essential when responding to changing market conditions. Be prepared to reassess and adjust your program's scope, schedule, and resources as needed. This might mean reprioritizing projects, reallocating budgets, or shifting timelines. The key is to remain focused on the program's goals while being agile enough to respond to new information and circumstances without causing significant disruptions.
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Rita Weinberg
Global IT Director, IT Strategy & Planning | Global Head of Innovation, Strategy & Execution | Transformation Strategist for Business, Technology, Data, Risk, & Cybersecurity | Risk & Cybersecurity Modernization
As a Program Manager, one needs to plan for change from a scope, schedule, budget, resources, and risk perspective. One should network with Industry peers, create flexible project plans, and identify risks and mitigation strategies early in the program. Include market conditions in the communication strategy which allows for change. Utilize data driven analytics to track trends, create KPI’s to monitor the impact of changing market conditions on the program and use Agile methodologies to allow for an iterative delivery. From the very beginning of the program, focus on establishing close partnerships with stakeholders and continue to build trust throughout the program lifecycle.
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Pulkit Katyal
AI/ML Explorer | Digital Transformation Enabler | MBA
Project plans should always have the flexibility to adjust per the market conditions. A strong RACI framework, plus a clearly identified project committee can help develop safeguards around critical path milestones which will eventually lead to a successful project and pleasant experience for the team
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Swarup Acharjee PRINCE2®,ITIL®
Program Management | Product Leadership | Business Strategy | Technology Transformation
Adapting plans in dynamic markets involves strategic agility. 1. Flexibility: Adjust project timelines and resource allocation as needed. 2. Scenario Planning: Anticipate market shifts and have contingency plans3. Regular Review: Continuously assess progress and adapt strategies
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Noha Shaban
Company Director & Project/Program Delivery Consultant & Career Coach @ Valuedriven Projects | Project & Program Management
There are multiple changes that can hit a program such as news of competition moving in, news of a product costing more to build than expected, team changes and the list goes on. It’s important to keep key stakeholders, especially those involved in program governance and decision making (such as reference groups & steering committees) engaged and aware of these potential changes and their impact on the program as quickly and as effectively as possible. Plans need to consider the key constraints of scope, time and budget. Options should be presented for decision making with each option being measured against the impact to the overall value/benefits of the program.
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Freddy Andale
Program Management | Enterprise Value Management | Non-Technical Project Manager |
Adapt plans and make well educated decisions that is backed by data. Explain to your team how this will look like for them and what this change would mean. Explain the WHY and also the WHEN part. Why is the plan being revised ? When do we plan to deliver this ? Any revised plan must still be aligned to the target operating model for the program and all tasks should be aligned to delivering the common goal or milestone. Have gate reviews to conduct a checklist if the progress is going as planned or there have been some deviations. Take charge and keep iterating until the program is stable and at least tracking on AMBER rag status.
Staying abreast of market trends is crucial for proactive program management. You should continuously monitor industry news, economic indicators, and consumer behavior patterns to anticipate changes that could affect your program. By keeping your finger on the pulse of the market, you can make informed decisions and adjust your program direction to align with evolving conditions, ensuring your program stays relevant and competitive.
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Martin Goldby ChPP FAPM
Senior project leader focused on delivering proactive, cost and quality driven solutions across construction, defence, manufacture, change. Passionate about delivering benefits to global businesses.
The key here for me is to be able to proactively adapt strategies to leverage customers future expected demand into robust business cases which align with directions of travel. Waiting till the ship has sailed will result in teams reacting to emerging trends and then being in catch up mode until they align and meet the challenges head on. Example Tesla’s early move to EV’s carved out a segment creating demand and from that sales and company growth, other established car makers were on the back foot catching up.
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Enrique Vela
Supply Chain, Program Manager, Change Management Business Consultant
Monitoring market trends is a crucial activity within program management. You need to understand where your industry is currently and where it's going not only to help your organization to potentially seize opportunities that might present themselves in the future but also for proper risk management. We are always trying to mitigate risk as project/program managers so if you are able to spot a potential risk or threat to your organization you need to document it well and communicate it to your leadership team as quickly as possible. Ideally, if you can identify risk early, you provide your organization valuable time that it can take to formulate an effective response to help lessen the blow when it hits or avoid the risk altogether.
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Ravichandran Annadurai
Chief Executive Officer
However well you planned it and made thorough plan and risk assessment, some tremors in the environment can shake things up unexpectedly. It is essential that you keep pulse of the market/environment and know what is happening. That is possible only when you have a open mind, watchful eyes, have listening mechanisms and adaptive to situations..
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Kamohelo Mofokeng
Experienced IT Executive | Strategic Technology Leader | Driving Digital Transformation for High-Growth Companies | Building High-Performing Teams & Scalable Solutions
In a program manager's world, staying informed isn't just about facts and figures; it's about anticipating the human stories behind the market shifts.Who will be impacted? What new needs will emerge? By keeping a watchful eye on market trends, we can become navigators, not just passengers, on the ever-changing course of our programs. This proactive approach ensures we deliver solutions that resonate with the evolving needs of the people we serve. It's about staying relevant, yes, but more importantly, it's about ensuring our programs continue to make a positive difference in a world constantly in flux.
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Moussa Djidingar
Suivi et Évaluation
La surveillance des tendances peuvent être la suite logique d'adaptation du plan de marché. Elle sont pertinentes dans ce sens, où surveiller les nouvelles donnes, les indicateurs économiques et les modèles de comportement des consommateurs est essentiel pour anticiper les changements et aussi juster proactivement votre programme. Subséquemment, cela permet de prendre des décisions éclairées et de s'assurer que votre programme reste pertinent et compétitif dans un environnement en constante évolution. Bien évidemment, c'est une stratégie avisée qui peut contribuer grandement au succès d'un programme.
Technology can be a powerful ally in managing programs amidst changing market conditions. Utilize project management software, data analytics tools, and communication platforms to maintain efficiency and coordination across your program. These technologies can provide real-time insights, streamline workflows, and enhance collaboration, enabling you to make swift and informed adjustments to your program strategy as market dynamics evolve.
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Mohammed Haider Shaikh
Senior Manager @ DXC Technology | Delivering Software Engineering Solutions
A Program Manager in the life insurance sector spearheaded a digital overhaul, harnessing AI, machine learning, and blockchain. When market volatility and customer expectations shifted, the team utilized real-time data analytics and predictive modeling to anticipate trends. Implementing cloud-native solutions and microservices architecture ensured agility and scalability. By adopting DevOps practices and continuous integration/continuous deployment (CI/CD) pipelines, they rapidly adapted to regulatory changes and customer needs. The outcome: Strategic use of cutting-edge technology enabled seamless navigation of market fluctuations, underscoring the critical role of tech-driven innovation.
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Kalyan Santhanam, MBA ✔
As a program manager navigating changing market conditions, leveraging technology is crucial. Begin by adopting agile methodologies to enhance flexibility and responsiveness. Utilize project management software like Jira or Trello to streamline tasks and communication. Incorporate data analytics tools to gain real-time insights into market trends and customer behavior, enabling informed decision-making. Implement cloud solutions for scalability and collaboration, ensuring your team can work efficiently from anywhere. Embrace AI and automation to optimize processes and reduce operational costs. Finally, invest in continuous learning platforms to keep your team updated on the latest technological advancements and industry shifts.
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Eric Olsson, PMP
Program, Change and Learning Leader | Public Health, Research, Epidemiology
The practice which will make a difference in your technology advancement is learning. There will never be an end to new tools and integrations so find the right mix of learning resources to keep you perched on the front of the wave. Try different learning styles and modes to improve your neuroplasticity. Build things on your own, bridging workflows and data across gaps in the architecture. Tinker with workflows which seek and fetch your data-based insights. Regularly share new solutions with others. Seek wisdom in overcoming the limitations of resources and tools.
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Kurnijanto E Sanggono
Internet of Things
Technology can be ally in managing the program anticipating market condition for any measurement parameter and variable. But for intangible parameter, you may also could rely to your experiences, and guts feeling..
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Rishikesh Joshi
India Operations at SAGE IT
Leverage Technology to remain agile. Build systems and process on platforms where change is easy and does not throw you in a spin. However keep an eye on avoiding technology overkill, a trap many of us tend to walk into
Cultivating an agile mindset within your program management approach is perhaps the most important aspect of navigating market changes. This means being open to change, encouraging innovation, and fostering a culture where adaptability is valued. An agile program is one that can quickly pivot in response to new information, seize emerging opportunities, and overcome challenges, all while maintaining a clear vision of the end goal.
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Scott Zerkle, PMP
Associate Director, Technical Operations
Without an agile mindset your team may struggle to adapt with constant market change. The ability to anticipate change and be prepared for those changes is a key principle of an agile mindset. A project may come to a complete halt or be significantly delayed if your program management team are not of an agile mindset and expect to change and adapt quickly. An agile mindset can be compared to a driver who is able to navigate a drive without sudden stops and acceleration. They are able to anticipate traffic changes and maintain a constant speed and smoothly get to their destination.
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Swarup Acharjee PRINCE2®,ITIL®
Program Management | Product Leadership | Business Strategy | Technology Transformation
As a program manager, cultivating agility involves embracing change, fostering a culture of continuous learning, promoting cross-functional collaboration, and leveraging data-driven insights to make informed decisions and swiftly adapt to changing market conditions.
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Noha Shaban
Company Director & Project/Program Delivery Consultant & Career Coach @ Valuedriven Projects | Project & Program Management
Agility is required in programs and in life in general in the face of rapid change. One of the common pitfalls when adopting agile is to focus only on program teams. An agile mindset is first and foremost required at top levels of the organisation. This requires changing the mindset from the traditional view that changes in programs are signs of failure to embracing change as part of agility. This also requires getting rid of waste in processes and governance and enabling teams to make decisions autonomously. Programs that fail to pivot quickly and effectively resemble the titanic in their ‘heavy’ approach, inability to accept change and inability to respond quickly enough without sinking.
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Joshua Faber
Sr. Business Development Manager | Energy Industry Specialist | Driving Strategic Vision & Innovation in Electric Utility Sector | Expert in Sales, Relationship Management, & Consultative Solutions
I’d like to focus specifically on “culture” for a moment. Culture comes from the top. As team members see their leaders value and adopt agile change, they too will be on-board. So many times I’ve seen senior leaders hinder agile change and subsequently hinder the culture you’re trying to create within your program but also the cross departmental collaboration that your program may require. Educating your senior leaders with good business cases and getting their complete support and buy-in is critical to having the agile culture we all aspire to create.
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Mycal B.
Cultivating an agile mindset within your program management approach is crucial for navigating market changes. This means being open to change, encouraging innovation, and fostering a culture where adaptability is valued. An agile program can quickly pivot in response to new information, seize emerging opportunities, and overcome challenges, all while maintaining a clear vision of the end goal. Use generative AI to enhance this agility by providing real-time data analysis and predictive insights, helping your team make informed decisions faster. Tip: Regularly review and adjust your strategies to stay aligned with market dynamics and drive continuous improvement.
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Danielle Ellem
Director, Industry Strategy at Department of State Development, Infrastructure, Local Government and Planning
Understand the economic and industry development priorities of state and federal governments. Governments will provide market signals via economic and industry development policies, usually including investment in associated value chains.
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Ravichandran Annadurai
Chief Executive Officer
However seasoned you are and how many years' of experience you have, still there can be surprise factors. My mantra is be watchful & have listening mechanisms, be a learner & be curious about what is happening around you and your work, keep connected to action on the ground and open to ideas from team. My suggestion is that we have to prepare/plan well to execute a program successfully , however be ready to face surprises and respond/adapt fast well.
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Yonca Yadigar
COO& Functions Vice President Program Manager
Flexibility and adaptability are essential components of program planning. It is important to realize that rough estimates are not set in stone, and sometimes they may need to be altered or completely changed Experinced Program & Project Manger long years in UK IT my suggestions are below all comes form real time IT base 1. Promotes Creativity: Flexibility and adaptability in project planning promote creativity. 2. 2.Enables Risk Management: Flexibility and adaptability in program planning enable risk management. 3. Facilitates Communication: Flexibility and adaptability in program planning facilitate communication.
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Sandeep Ragade
Director - International Sales Schneider Electric India
It's good to give thought to the kind of org structure that would help inculcate in all the elements of a good program - be it team engagement & culture, agility etc. Something that has a self learning side to it, that has the ability to keep evolving as the environment changes.
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Kunal Kumar
Driving Excellence in Oracle Fusion Project Management | Delivering Seamless Implementations for Business Transformation | Maximizing ROI with Proven Leadership and Expertise
Thriving in a shifting market requires a program manager's agility. We stay ahead by analyzing competitors, gathering customer insights, and monitoring reports to spot disruptions early. Proactive stakeholder communication is key. Regularly sharing market changes and potential program tweaks builds trust and fosters collaboration. Flexibility is crucial. Iterative planning allows us to adapt quickly, reevaluating priorities, reallocating resources, or revising goals. Don't underestimate your team's power! Brainstorming sparks innovation for evolving markets. By staying informed, communicating openly, embracing flexibility, and empowering your team, navigating turbulence becomes achievable.
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