Here's how you can guide aspiring strategic thinkers as an experienced E-Commerce professional.

First and foremost, before mentoring you should have a clear idea about the knowledge base of your mentees, like - clarity on the basic terminologies, their undetanding about the market, understanding about the customer behaviour etc. Once you have an idea about their understanding in these areas. Next you can even solidify their knowledge base by clarifying the doubts and filling the gaps. Then you can move on to guiding them on different strategies.

Start by ensuring they understand the basics of strategic thinking and its importance in E-Commerce. Teach them to analyze data effectively, extracting actionable insights to inform their decisions. Emphasize the importance of marketing wisely by understanding market trends and customer behavior. Encourage a strong customer focus, prioritizing user experience and customer satisfaction. Foster an innovation drive, encouraging creative solutions and new ideas. Highlight the significance of risk management, helping them to anticipate and mitigate potential challenges. These steps will help them develop into effective strategic thinkers in the E-Commerce industry.

Dominando lo esencial: La clave para el pensamiento estratégico en ecommerce Antes de adentrarse en estrategias complejas, es crucial establecer una base sólida en los conceptos básicos del ecommerce. Comprenda el ecosistema: Desde el carrito de compras hasta las reseñas de clientes. SEO: La clave para la visibilidad: Atraiga tráfico orgánico y aumente las ventas. Tasas de conversión: Mida la eficacia de su tienda para convertir visitantes en compradores. Al dominar estos fundamentos, estará preparado para pensar estratégicamente y tomar decisiones informadas que impulsen el éxito del negocio.

Before exploring strategic thinking in E-Commerce, ensure mentees grasp the basics. They should understand the E-Commerce ecosystem, including the role of shopping carts, customer reviews, SEO's impact on visibility, and the importance of conversion rates. A solid foundation equips them to analyze and approach situations strategically, rather than just tactically. This foundational knowledge is crucial for effective strategic planning and decision-making.

From my experience, guiding aspiring strategic thinkers in E-Commerce involves emphasizing the significance of adapting to market changes swiftly and leveraging data insights effectively. Encouraging innovative solutions, such as integrating AI for personalized customer experiences, proves crucial in staying competitive and achieving sustainable growth in today's digital landscape.

Avoir une approche Data Driven est impératif pour réussir en e-commerce. Il est nécessaire de savoir: - identifier la donnée - récupérer la donnée - analyser la donnée - comprendre la donnée - apprendre de la donnée Pour enfin prendre des décisions basées sur cette donnée. Si vous démarrer, cherchez une liste des différents KPIs liés au web ou à l'e-commerce, et essayer de vous familiariser avec les principaux : trafic web, taux de rebond, taux de conversion...

E-commerce thrives on data. As a strategic thinker, learn to analyze website traffic, customer behavior, and market trends. Don't just see numbers; understand what they tell you. Use data to identify opportunities, predict customer preferences, and optimize marketing campaigns. Develop an analytical mindset: ask "why" behind the data, identify correlations, and translate insights into actionable strategies.

Guide your mentees in harnessing the power of data to steer strategic decisions in E-Commerce. Help them interpret sales data, customer feedback, and market trends using analytics tools. Encourage them to uncover patterns and insights that inform business strategies, highlighting the pivotal role of data-driven decisions in an ever-evolving online marketplace.

There is a spanish saying that goes like this "La data mata la guata" meaning = it doesn't matter what your gut says as long as it runs with data... or something like that. It is so important to take data into consideration once you are making a decision that we should never stop considering it. It can turn a business upside down...but, even though it's important it shouldn't (at least for me) dictate the all of your decisions...it should come into consideration... Once you start bringing data on... decisions improve, they are better based and have more context. And can prepare you for the future in a better way.

Encourage the use of data analytics to understand market trends and customer behavior, making informed marketing decisions. Guide on creating targeted marketing campaigns that resonate with specific customer segments.

Focus on understanding your audience through A/B testing and customer personas. Tailor your content to different stages of the buyer’s journey to convert leads into loyal customers.

Market research is key to E-commerce success. Analyze target demographics, understand competitor strategies, and identify emerging trends. Craft a targeted marketing approach; don't waste resources on a broad, generic message. Use data insights to personalize marketing campaigns and reach the right audience with the right message at the right time. Optimize your channels – email, social media, paid ads – for maximum reach and engagement.

Effective marketing in E-Commerce is pivotal. It's about crafting campaigns that truly connect with your target audience, converting leads into loyal customers. A/B testing helps refine strategies, while understanding customer personas guides tailored content across the buyer's journey. By mastering these techniques, mentees can not only attract customers but also foster long-term brand loyalty in a competitive marketplace.

I find a compelling story and strong, consistent branding to be the best 'marketing recipe' for any eCommerce brand - especially when it comes to building brand loyalty. While focusing on feature development and data analysis to break down barriers and drive conversion, one mustn't forget the baseline brand and what will make you stand out in the market - beyond your cool "you forgot something (in your cart)" email or data driven push notification on a product special.

Le client est R.O.I, L'un des leviers du e-commerce souvent délaissé par les marques est le service client. Surtout en Post-Achat. Grave erreur. Votre service client doit être la cerise sur le gateau à la crème qu'est votre site e-commerce. Une bonne relation client Pre-Achat va augmenter votre taux de conversion. Une bonne expérience Post-Achat va augmenter votre taux de retention et transformer vos Clients en Ambassadeurs. C'est la clé de voute d'une stratégie e-commerce axée sur le long terme.

According to a survey by PwC, 73% of consumers say customer experience is an important factor in their purchasing decisions, even above price and product quality. For eg: Retail media networks have emerged as a powerful tool in enhancing customer focus. RMNs enable brands to leverage first-party data to deliver personalized experiences and targeted advertising. A recent study by Forrester Research revealed that 85% of marketers found retail media networks to be highly effective in reaching their target audiences with precision.

Put the customer at the heart of your strategy. Conduct surveys, gather feedback, and analyze customer behavior to understand their wants, needs, and pain points. Design a customer-centric experience that addresses their concerns and simplifies their journey. Prioritize customer satisfaction through excellent service, personalized recommendations, and seamless navigation. Remember, loyal customers are your biggest asset; focus on building long-term relationships.

Absolutely. Set up those GA4 Events that are critical parts in your journey so you see where people need some extra help. Also using heat mapping tools can be very insightful - watching client sessions can become a guilty pleasure. When it comes to CX, I always like to quote from the book To Kill a Mockingbird when Atticus Finch says: “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.”

It's impossible to sell something good if you don't really know who you are selling to. What are their needs, their complaints, their dreams and so many other things that can contribute to an amazing customer experience...so If you wanna improve your conversion rate, if you wanna improve in terms of sales... just wonder and go deep in learning who you are selling to and what they are expecting from you.

Do you, do you, do you do AI ? Le buzzword de l'année 2023 vous sort peut-être des oreilles, mais ignorer son impact sur le business du e-commerce serait une grave erreur. Pensez "Customer First". Existe-t-il des moyens, grace à l'AI, d'améliorer l'expérience de vos clients ?

The E-commerce landscape is constantly evolving. Be an innovation champion; encourage new ideas and embrace change. Stay informed about emerging technologies like AI and personalization tools. Explore new sales channels, experiment with content formats, and test innovative marketing strategies. Don't be afraid to pilot new ideas; measure results and adapt based on learnings. Remember, innovation is key to staying ahead in a competitive market.

Teach aspiring professionals to identify potential risks in their strategies and develop mitigation plans. Emphasize the importance of being adaptable and prepared to pivot strategies in response to market changes.

Strategic thinking requires calculated risks. Analyze potential risks associated with new strategies, market changes, or technology adoption. Develop mitigation plans to address potential issues. Don't be afraid to take calculated risks, but manage them responsibly. Prioritize data-driven decision making and conduct thorough market research before launching new initiatives. Remember, calculated risks can lead to exponential growth; stagnation breeds obsolescence.

Strategy is how you're going to get from where you are to where you want to be. It should be specific and necessarily will close off some options. For aspiring strategists, start with a low risk project and give yourself time to develop good judgment. Good strategy is a clear and differentiated pathway. Bad strategy is vague and directional at best. Good strategy makes room for change when you have new information, but only if the underlying facts the strategy is based on have changed.