Here's how you can communicate effectively during sustainability crisis situations.

If there is a sustainability issue, it is necessary to first understand the details of the issue. List the current status of the relevant department or business, industry environment, organization, stakeholder relations and communication, etc., and for each of these, discuss the problem, the cause of occurrence, and how to respond to it with the relevant department.

Start by maintaining transparency and honesty with all stakeholders. Provide clear, factual updates regularly to keep everyone informed. Use multiple communication channels such as emails, meetings, and social media to reach diverse audiences. Designate a spokesperson to ensure consistent messaging. Address concerns directly and empathetically, showing understanding and commitment to resolving the crisis. Prepare a detailed crisis communication plan in advance, including key messages and response strategies. Engage with stakeholders through two-way communication, allowing for feedback and questions. By being proactive, clear, and empathetic, you can manage the situation effectively and maintain trust.

When sustainability issues are identified, decisions regarding solutions and how to promote them should be shared equally among all staff involved. In some cases, the entire organization will respond to the problem through open discussions among the parties involved to reach a solution. In this way, an open process is very important in problem solving.

In the process of identifying problems and determining solutions within an organization, it is important to have a consistent concept and evaluation criteria for decision-making. If concepts and decision-making criteria are in flux, not only will the organization get lost, but it will also be difficult to make correct decisions.

A prime example of proactive engagement is networking around social networking sites. We proactively promote networking by participating in and actively communicating with networks of various attributes such as the same industry, age, and social class. Not only do these contacts bring in new friends, but they also provide an opportunity to reevaluate the sustainability of your own business by sharing challenges and making new discoveries.

Among collaborations, those between different industries are rich in new discoveries and hints for new business, and increasing contact opportunities can lead to a review of the sustainability of one's own business. Hints gained from such contacts are shared internally and with teams in real time as much as possible to generate ideas for various projects and discussions.