Last updated on Mar 15, 2024

You’re a strategic communicator. How can you be sure you’re using the most important digital tools?

As a strategic communicator, you need to adapt to the changing digital landscape and use the most effective tools to reach your audience. But how can you be sure you’re making the right choices among the many options available? Here are some tips to help you evaluate and select the most important digital tools for your communication goals.

1 Know your audience

Before you decide on any digital tool, you need to understand who your audience is, what they need, and how they prefer to consume information. You can use various methods to research your audience, such as surveys, interviews, analytics, or personas. The more you know about your audience, the better you can tailor your messages and choose the appropriate channels, formats, and styles.

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ANIRUDDHA CHATTERJEE

Corporate Communications | Public Relations | Crisis Management | Corporate Affairs | Advocacy | CSR | 26 years in helping businesses build trust and influence with Stakeholders | 30K LinkedIn Network | Let's Connect
As a strategic communicator, it’s crucial to stay updated with the latest digital tools. Regularly assess your toolset. Are they helping you reach your audience effectively? Are they enhancing your communication? Tools like social media platforms, email marketing software, and analytics tools are essential. But, don’t forget about emerging technologies like AI and VR. Attend webinars, workshops, and industry events to learn about new tools. Experiment with them. See what works best for your needs. The best tools are those that help you communicate your message effectively and engage your audience. Always be open to learning and adapting.
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2 Define your objectives

Another key factor to consider is what you want to achieve with your communication. Do you want to inform, persuade, educate, or entertain your audience? Do you want to raise awareness, generate leads, increase sales, or build loyalty? Depending on your objectives, you may need different digital tools to measure and optimize your results. For example, if you want to inform your audience, you may use a blog, a newsletter, or a podcast. If you want to persuade them, you may use a landing page, a video, or a webinar.

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Camilie Cardoso

Comunicação | Cultura | MBA Diversidade e Impacto Social
Ter foco na estratégia é essencial pra conseguir definir o melhor formato e linguagem a serem trabalhados! Já vi muita gente errando por achar que o simples fato de a presença digital existir já é garantia pra conquistar conversão. A regra de ouro é dar ao público o que ele quer e/ou precisa, criando uma dinâmica de ganha-ganha no consumo de seus conteúdos, porque só assim os algoritmos vão trabalhar a seu favor. Não entregue apenas o que você QUER ou o que é fácil de produzir, e não seja arrogante na hora de repensar a sua comunicação!

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3 Explore your options

Once you have a clear idea of your audience and objectives, you can explore the different digital tools that are available and relevant for your communication. When selecting tools, you should consider factors such as cost, accessibility, usability, compatibility, and scalability. Additionally, best practices and trends in your industry and niche should be explored. Websites are a great online home and the hub of communication; they should be easy to navigate, responsive, and optimized for search engines and conversions. Social media platforms allow you to connect with your audience, share content, and build your brand; they should suit your audience and objectives while creating a consistent and authentic voice. Email is an effective digital tool for communication; it allows you to deliver messages directly to your audience’s inbox, segment your list, and track performance. Content is the core of communication; it should be relevant, valuable, and appealing to your audience. Different types of content such as text, images, audio or video can be used to convey messages and tell stories. Analytics tools help monitor and evaluate communication efforts; they provide data on how your audience interacts with digital tools as well as how strategies can be improved.

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4 Test and refine

Finally, you should always test and refine your digital tools to ensure they are meeting your communication goals and satisfying your audience’s needs. You can use various methods to test your digital tools, such as A/B testing, feedback forms, user testing, or heat maps. You should also keep an eye on the latest developments and innovations in the digital world, and be ready to adapt and update your tools as needed.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Strategic Communications

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You’re a strategic communicator. How can you be sure you’re using the most important digital tools?

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1 Know your audience

2 Define your objectives

3 Explore your options

4 Test and refine

5 Here’s what else to consider

Strategic Communications

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You’re a strategic communicator. How can you be sure you’re using the most important digital tools?

1

2

3

4

5

1 Know your audience

2 Define your objectives

3 Explore your options

4 Test and refine

5 Here’s what else to consider

Strategic Communications

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