You're at odds with marketing teams over game feature priorities. How can you ensure successful promotions?

Open Communication. Data-Driven Decisions. User Feedback. Collaborative Planning. Flexibility and Compromise. Highlight Marketing Benefits. Set Clear Goals. Leverage Influencers and Community. Oh ya..well...By fostering a collaborative environment and focusing on shared goals, you can bridge the gap between development and marketing teams, ensuring successful promotions for your game.

Communicate. Don’t think that the first idea is the best idea. Know your audience, understand the mission, come to an amicable agreement and together you’ll get it done.

Setting clear objectives that aligns with the scope of the business is key. But team can measure against if their actions and suggestions are within the scope of the project. And align their suggestions and passion to fit.

One thing I’ve found helpful is clearly defining the primary and secondary objectives of each design project. This ensures that the design aligns with the client's goals and effectively communicates the intended message. Actually, I disagree with the notion that visual appeal is the most important aspect of graphic design. While aesthetics are crucial, functionality and user experience should not be compromised.

Understand both teams' goals, foster open communication, collaborate on prioritizing features, create integrated campaigns, remain flexible, and measure results to ensure alignment and successful promotions.

When the objectives are clearly defined, it becomes easier to formulate effective strategies and guide the team towards achieving them.

Es importante saber cuales son los objetivos clave ya que eso nos brindará tener la claridad de donde queremos estar. Ahora la parte importante es hacer una buena sinergia dónde ninguno de los dos equipos se estorbe ni se contraponga. El saber las necesidades específicas de cada equipo nos dará una via para determinar las áreas de conflicto con eso es muy fácil solo analizar esos cruces para darle solución.

I would ensure that both teams collaborate on how features are presented to users. Marketing can help tailor the messaging to highlight the benefits, while the development team ensures the feature delivers on that promise.

La comunicación es parte vital ya que si ya cada equipo determinado sus necesidades así como su objetivos específicos, solo es necesario revisar dónde están los puntos de conflicto para así trabajar en soluciones que sean viables para los dos equipos.

One thing I’ve found helpful in fostering open dialogue is creating a safe and inclusive environment where everyone feels comfortable sharing their thoughts and ideas without fear of judgment or reprisal. Actually, I disagree with the idea that open dialogue can happen naturally without any structure or guidance. It’s important to have clear guidelines and a facilitator to ensure that the conversation stays respectful and productive. An example I’ve seen is in team meetings where everyone is encouraged to share their opinions and feedback. This open dialogue often leads to more innovative solutions and a stronger sense of team cohesion.

Open dialogue is key. Understand each other's goals, listen to marketing insights, and communicate regularly. This fosters collaboration, aligning game features with marketing strategies for successful promotions.

Open dialogue involves establishing regular and transparent communication between development and marketing teams. By engaging in frequent discussions, both teams can share their perspectives, align on goals, and address any concerns early on. This collaboration fosters mutual understanding, reduces potential conflicts, and ensures that everyone is working towards a common objective, ultimately leading to more effective promotions and a cohesive product strategy.

I will always choose open dialogue as my #1 way to resolve an issue at work. There have been countless times where issues I’ve had at jobs could’ve been resolved with a conversation and instead turned into a giant issue because a boss or coworker wasn’t willing to have a conversation.

Balance essential gameplay features with market appeal. Highlight non-negotiable design elements while considering market-driven features to ensure both strong promotions and a rich player experience.

En la parte del diseño es importante pensar en las características necesarias para crear una experiencia en el juego ya que son muy poco negociables por qué si el cliente no se lleva una experiencia memorable se habrá fracasado. Así que ahí en la parte del equipo de diseño priorizamos las características pero con un corto margen de negociación solo que es importante cuidar la viabilidad del juego

Be flexible in feature priorities. Work with marketing to creatively promote key game aspects while incorporating their suggestions. This balance maintains game integrity and maximizes commercial potential.

One thing I’ve found helpful in making data-driven decisions is to always base conclusions on reliable and relevant data. This ensures that the decisions are objective and supported by concrete evidence. Actually, I disagree with the notion that data alone can provide all the answers. While data is crucial, it should be complemented with context, expert insights, and sometimes even intuition to make well-rounded decisions. An example I’ve seen is in marketing campaigns where using data analytics to understand customer behavior led to more targeted and effective strategies, resulting in increased engagement and sales.

Utilize player feedback, market trends, and competitor analysis to guide feature prioritization. Data provides objective insights, helping both teams make informed decisions and align on effective promotional strategies.

Amo los datos, son fríos pero son más certeros, nos dan mucha información necesaria para tomar decisiones importantes que pueden repercutir de forma positiva o negativa el desempeño del juego. Ahí es donde solo debemos entender que los datos deben de ser fiables de fuentes confiables para poder tener una mejor decisión.

Develop a cohesive promotional plan that reflects agreed feature priorities. Ensure all materials, from trailers to social media, align with the unified messaging to strengthen market presence and appeal effectively.

Cuando la comunicación existe en los dos equipos se puede generar una estrategia indicada que haga sentido al cliente dónde lo vayan introduciendo a la experiencia