You're managing a global content calendar. How do you coordinate across time zones effectively?

What does this have to do with time zones? You just publish content based on the best local time. That’s easy enough to automate.

Having a central plaform where all content marketing related information is kept helps with organising everything and keeping people on the same wavelength. Tools like Notion are great for creating workspaces like this. But beyond that, asynchronous communication through the likes of Whatsapp, Telegram, or Slacks helps keep everyone updated with the latest progress, changes, or updates.

A project management tool is critical to the success of a global project. While people think simply connecting over chat on Slack or Whatsapp is enough, I promise you it isn't. Invest in tools like Teamwork to get everyone on the same page in terms of deliverables, responsibilities, and deadlines.

Having useful technology that meets your needs is essential for your team being productive and effecient. This allows your team, no matter where in the world they are located, to always know what is happening with your campaigns and your content initiative. You are not waiting for people in another time zones to reply to your Teams DMs or emails just to get information. It is all in one place and accessible 24/7.

Having a clear process for how content is ideated, created, and finalised is so important when working with a team across multiple timezones. These processes, known as standard operating procedures (SOPs), make it easy for team members to know what they need to do while avoiding misunderstanding and confusion.

When working with a content team across multiple time zones (as I myself do), it's important to schedule meetings at a suitable time that fits within everyones working hours. This way you can still foster a sense of collaboration and authentic relationships with real time communication. It allows for quick efficient feedback.

I implement a structured communication strategy to effectively coordinate a global content calendar across time zones. Utilize project management tools that offer real-time updates and visibility for all team members. Schedule regular meetings rotating to accommodate different zones, ensuring inclusive participation. Document all processes, deadlines, and responsibilities, and share these via a centralized platform. Leverage asynchronous communication methods, like detailed emails and collaboration apps, to keep everyone informed. Maintain a flexible approach, allowing for adjustments based on regional needs. This disciplined coordination ensures seamless execution and timely delivery of content worldwide.