You’re looking to improve your corporate communication skills. What are the best online courses to take?
Corporate communication is a vital skill for any professional who wants to communicate effectively with different audiences, such as customers, employees, partners, investors, media, and regulators. It involves creating and delivering clear, consistent, and engaging messages that align with your organization's goals and values. Whether you need to improve your writing, speaking, listening, or presentation skills, there are many online courses that can help you boost your corporate communication abilities. Here are some of the best ones to consider.
This course covers the basics of corporate communication, such as the communication process, the communication model, the communication plan, and the communication channels. You will learn how to identify your target audience, craft your key messages, choose the right tone and style, and avoid common communication pitfalls. You will also get tips and examples on how to communicate in different scenarios, such as meetings, emails, reports, proposals, and crisis situations. The course is suitable for beginners and intermediate learners who want to improve their corporate communication skills in a practical and concise way.
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I have not enrolled in this course yet, but I believe that the tips that you will learn are essential for communication I corporate.
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To boost your corporate communication skills, explore top-rated online courses on platforms like Coursera, LinkedIn Learning, and Udemy. Focus on key areas such as business writing, public speaking, interpersonal skills, and digital communication strategies. Highly recommended are "Improving Communication Skills" by the University of Pennsylvania (Coursera), "Communicating with Confidence" (LinkedIn Learning), and "Business Communication Skills: Business Writing & Grammar" (Udemy). These courses offer a mix of theory and practical exercises, often with interactive elements and feedback to enhance learning. Choose courses that provide actionable insights and opportunities to practice new skills.
This course focuses on the strategic aspects of corporate communication, such as how to align your communication with your organization's vision, mission, and values, how to create a communication strategy that supports your business objectives, and how to measure and evaluate your communication outcomes. You will learn how to use different communication tools and frameworks, such as SWOT analysis, stakeholder mapping, message matrix, and SMART goals. You will also learn how to apply strategic communication principles to various contexts, such as internal communication, external communication, branding, reputation management, and social media. The course is designed for advanced learners who want to enhance their strategic thinking and planning skills in corporate communication.
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An example I've seen is that brands approach the wrong social media content creator to Markey their brand. You need someone who will not only bring in customers, but bring in people who know about the topic or are already in that field.
This course covers the essential skills and techniques for effective business communication, such as how to write clear, concise, and persuasive documents, how to deliver impactful presentations, how to listen actively and empathetically, and how to negotiate and resolve conflicts. You will learn how to adapt your communication style to different situations and audiences, how to use visual aids and storytelling to enhance your message, and how to handle feedback and criticism. The course is ideal for intermediate and advanced learners who want to polish their business communication skills and increase their confidence and influence.
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You can use online tools and platforms, such as 16Personalities, DISC, or CliftonStrengths, PR tools to assess your communication style and get insights into your personality, behavior, and motivation. These tools can also help you learn how to communicate better with people who have different styles and preferences than you.
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I think this course will come in handy for people who are in sales. All if the skills that will be learned in this course are used daily by sales personnel.
This course provides a comprehensive overview of the fundamentals of communication, such as the communication process, the communication styles, the communication barriers, and the communication ethics. You will learn how to communicate with clarity, credibility, and respect, how to overcome communication challenges, such as noise, distractions, and biases, and how to communicate effectively in diverse and multicultural settings. You will also learn how to improve your nonverbal communication, such as your body language, eye contact, and voice. The course is perfect for beginners and intermediate learners who want to master the core principles and skills of communication.
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One thing that I've found helpful in every setting is being able to communicate non-verbally. Good nonverbal communication will send a positive message while bad nonverbal communication sends a negative message.
This course focuses on the communication skills that are essential for leaders, such as how to communicate your vision, values, and goals, how to inspire and motivate your team, how to communicate change and innovation, and how to communicate feedback and recognition. You will learn how to use different communication models and techniques, such as the 4Cs model, the STAR method, the feedback sandwich, and the praise model. You will also learn how to avoid common communication mistakes, such as jargon, ambiguity, and negativity. The course is suitable for intermediate and advanced learners who want to develop their communication skills as leaders.
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I once made a mistake of being ambiguous to my supervisor and we had a communication issue which was sorted by using the STAR method. I highlighted the Situation and Task. I then told her the Action that I took and Results that came out. In so doing, we were able to find the issue and correct it.
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After completing a course, always try to practice what you've learned or explain it to others. That's what truly makes a difference on understanding the concepts covered. In addition to enrolling in online courses, explore learning opportunities offered by local institutions. It's an opportunity not only to acquire new skills, but also to network, showcase your abilities, and establish connections with potential employers.
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Professional institutes offer online courses, the Chartered Institute of Public Relations provides a curriculum of relevant courses led by industry experts.
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Join industry associations like the IABC. Attend their webinars, professional development sessions, take some of the courses from IABC Advance and get the CMP / SCMP certification.
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