Your small business is struggling with technical SEO issues. How can you boost your local search performance?

1 Mobile Optimization

In today's digital age, mobile responsiveness is non-negotiable for your website. Search engines prioritize mobile-friendly sites in their rankings, particularly for local searches, as many users rely on their mobile devices to find information on-the-go. Ensure your website's design is responsive, meaning it automatically adjusts to fit the screen size of any device. This will not only improve user experience but also contribute to better search engine rankings.

2 Site Structure

A well-organized website structure is essential for both user experience and search engine crawlers. A logical hierarchy with clear navigation helps users find what they need quickly and encourages them to stay on your site longer. For search engines, a good structure allows for efficient crawling. Use a flat architecture where possible, keeping important pages no more than a few clicks from the homepage.

3 Page Speed

Page load time is a critical factor in user experience and search engine rankings. Users are likely to abandon a site that doesn't load quickly, which can increase your bounce rate and negatively impact your SEO efforts. Optimize images, leverage browser caching, and minimize HTTP requests to speed up your website. Faster loading times can lead to better engagement, increased conversions, and improved rankings in local search results.

4 Schema Markup

Schema markup is a code (

) you put on your website to help search engines return more informative results for users. It tells search engines what your data means, not just what it says. For local businesses, implementing LocalBusiness schema can enhance visibility in local search results by providing search engines with specific details about your business, such as address, phone number, and hours of operation.
###### Content Relevance
For local search optimization, the relevance of your content to your target audience is paramount. Create content that addresses the needs and interests of your local customer base. Use local keywords and phrases that they are likely to search for. This approach not only helps with rankings but also establishes your business as a valuable resource within the community.
###### Backlink Profile
Backlinks, or inbound links from other websites to yours, are a strong signal to search engines of your site's credibility and authority. For local SEO, focus on building a healthy backlink profile with links from reputable local sources such as business directories, community portals, and industry-related local sites. This not only boosts your local search performance but also drives relevant traffic to your site.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?