What is your approach to testing digital marketing methods?

2 Choose your methods

There are many digital marketing methods that you can test, such as email, social media, content, SEO, PPC, and more. Depending on your objectives, you might want to focus on one or more methods that are relevant to your target audience, budget, and industry. You should also consider the strengths and weaknesses of each method, and how they fit into your overall marketing mix.

4 Run your tests

To run your tests, you need to set up your test groups, such as control and treatment groups, and assign them randomly to your different versions. You also need to determine the sample size and duration of your tests, based on your objectives, budget, and statistical significance. You should use reliable tools and platforms to run your tests, such as Google Analytics, Google Optimize, Mailchimp, or Facebook Ads Manager.

5 Analyze your results

After you run your tests, you need to analyze your results and compare them to your objectives. You should use metrics and indicators that are relevant to your methods and objectives, such as conversion rate, click-through rate, bounce rate, engagement rate, and more. You should also use statistical methods and tools to evaluate the validity and reliability of your results, such as confidence intervals, p-values, or t-tests.

6 Implement your learnings

The final step of testing is to implement your learnings and apply them to your future campaigns. You should document your results and insights, and share them with your team and stakeholders. You should also test the scalability and sustainability of your changes, and monitor their impact over time. You should also continue testing and experimenting with new methods and variables, to keep improving your digital marketing performance.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?