What are the most important steps to take when starting a motivational speaking consulting business?

If you have a passion for inspiring and empowering others, you might be interested in starting a motivational speaking consulting business. This is a rewarding and flexible career option that allows you to share your expertise, insights, and stories with various audiences and clients. However, it also requires a lot of planning, preparation, and promotion to succeed. In this article, we will discuss the most important steps to take when starting a motivational speaking consulting business.

1 Define your niche

The first step is to define your niche, or the specific area of focus and target market for your motivational speaking consulting business. This will help you to stand out from the competition, tailor your content and services to your ideal clients, and establish your credibility and authority. You can choose a niche based on your personal or professional experience, your education or certification, your passion or interest, or a gap in the market. For example, you might specialize in leadership, wellness, sales, entrepreneurship, or diversity.

Add your perspective

Vipasha Devi Tilak ✨

Writer x Coach x Curator x Community Builder || IIM Ahmedabad
Report contribution
If you are everything for everyone, you are nothing for anyone. Your niche will help you attract the right audience. Your niche helps you to: • Be of service to a specific set of people • Create connection with your content • Make your target group think differently

Like

2 Develop your brand

The next step is to develop your brand, or the image and identity that you want to convey to your potential clients and audiences. Your brand should reflect your niche, your values, your personality, and your style. You can develop your brand by creating a catchy name, a memorable logo, a consistent color scheme, a professional website, and a compelling bio. You should also craft your unique selling proposition, or the main benefit and value that you offer to your clients and audiences.

Add your perspective

3 Create your content

The third step is to create your content, or the material and resources that you will use to deliver your motivational speaking consulting services. Your content should be relevant, engaging, informative, and inspiring. You can create your content by researching your niche, identifying the main challenges and pain points of your target market, outlining the key messages and takeaways that you want to share, and designing your presentation and delivery methods. You should also create some free or low-cost content, such as blog posts, podcasts, videos, or ebooks, to showcase your expertise and attract leads.

Add your perspective

Monica Ferrer Alberti

I help coaches & consultants use LinkedIn to make $$ without spending hours engaging or writing | The Money Making LinkedIn Lab ™ | Ex. Lawyer → Copy Coach | Helped dozens of consultants generate leads on LinkedIn
Report contribution
It is crucial that before you start creating content, you have a strategy. The strategy must include: 1. your target audience/client - your niche 2. your goal metrics to measure them 3. the content topics/formats you'll use 4. the timeframe to analyse results and re-think the strategy Having this in place will guarantee that you are not shooting content aimlessly.

Like

4 Market your services

The fourth step is to market your services, or the strategies and tactics that you will use to reach and attract your potential clients and audiences. Your marketing should be consistent, effective, and authentic. You can market your services by building your online presence, networking with relevant contacts, pitching to prospective clients, speaking at events, collecting testimonials and referrals, and creating a portfolio of your work. You should also set your prices, packages, and policies, and communicate them clearly to your clients.

Add your perspective

5 Deliver your services

The fifth step is to deliver your services, or the execution and performance of your motivational speaking consulting sessions. Your delivery should be professional, confident, and impactful. You can deliver your services by preparing well, arriving early, setting up your equipment, engaging with your audience, customizing your content, adapting to feedback, and following up with your clients. You should also evaluate your results, measure your outcomes, and seek improvement opportunities.

Add your perspective

6 Grow your business

The final step is to grow your business, or the actions and decisions that you will take to expand and scale your motivational speaking consulting services. Your growth should be sustainable, profitable, and fulfilling. You can grow your business by creating multiple streams of income, such as coaching, training, consulting, or writing, diversifying your client base, exploring new markets or niches, collaborating with other speakers or experts, and investing in your education and development. You should also balance your work and life, and celebrate your achievements.

Add your perspective

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Motivational Speaking

Rate this article

We created this article with the help of AI. What do you think of it?

It’s great It’s not so great

Report this article

See all

What are the most important steps to take when starting a motivational speaking consulting business?

1

2

3

4

5

6

7

1 Define your niche

2 Develop your brand

3 Create your content

4 Market your services

5 Deliver your services

6 Grow your business

7 Here’s what else to consider

Motivational Speaking

Rate this article

Thanks for your feedback

More articles on Motivational Speaking

More relevant reading

What are the most important steps to take when starting a motivational speaking consulting business?

1

2

3

4

5

6

7

1 Define your niche

2 Develop your brand

3 Create your content

4 Market your services

5 Deliver your services

6 Grow your business

7 Here’s what else to consider

Motivational Speaking

Rate this article

Thanks for your feedback

Explore Other Skills