What emerging content marketing trends and technologies should you know?

1 Interactive content

Interactive content is any type of content that requires the user to actively engage with it, such as quizzes, polls, surveys, calculators, games, or interactive videos. Interactive content can help you boost engagement, generate leads, collect data, personalize content, and increase conversions. It can also make your content more memorable, fun, and shareable. To create interactive content, you can use various tools and platforms that offer templates, features, and integrations to suit your needs and goals.

3 Voice search optimization

Voice search optimization is the process of optimizing your content for voice-based queries, such as those made through smart speakers, voice assistants, or mobile devices. Voice search optimization can help you improve your visibility, authority, and relevance for voice search users, who tend to use more natural, conversational, and long-tail keywords than text-based users. It can also help you provide better answers, solutions, and experiences for voice search users, who often have different intents, expectations, and contexts than text-based users. To optimize your content for voice search, you can use various strategies and techniques, such as using schema markup, creating FAQ pages, optimizing for featured snippets, or using natural language.

4 Video marketing

Video marketing is the use of video as a content format to promote your brand, products, services, or messages to your audience. Video marketing can help you increase awareness, engagement, trust, and conversions. It can also help you showcase your personality, values, and stories to your audience. To create video content, you can use various tools and platforms that offer video creation, editing, hosting, or streaming features. You can also use various types of video content, such as live videos, explainer videos, testimonial videos, or educational videos.

5 Content personalization

Content personalization is the process of tailoring your content to the preferences, behaviors, and needs of your individual users or segments. Content personalization can help you improve user satisfaction, loyalty, and retention. It can also help you increase relevance, value, and conversions. To personalize your content, you can use various tools and platforms that offer personalization features, such as dynamic content, recommendations, or segmentation. You can also use various data sources, such as user profiles, browsing history, or location.

6 Content repurposing

Content repurposing is the process of transforming your existing content into different formats, channels, or contexts to reach new audiences, extend your reach, or reinforce your message. Content repurposing can help you save time, resources, and effort. It can also help you improve your SEO, visibility, and authority. To repurpose your content, you can use various tools and platforms that offer content repurposing features, such as transcription, translation, or animation. You can also use various methods, such as updating, summarizing, or combining your content.