What do you do if your personal branding isn't attracting like-minded professionals in the innovation field?

You personal brand should stem from your values and your personality. If people in your field are not connecting with your personal brand, you might want to ask yourself if you're in the right field or if you're communicating your message correctly. Sometimes it can just be a miscommunication!

You attract things by exactly who you truly are. Emphasize your core values and see if they match the ones you are planning to reach. If not, start with a “self-renovation”.

If you aren't getting the like-minded professionals then it is very clear there is a communication issue. Communication is the barrier between those you want to attract and you. Go back to your messaging and reevaluate it, Check your: -Tone -Word choice -Formatting Then constantly experiment and based on feedback, switch things up.

Having a clear and concise message is important but the most important part of this is the repetition. If you want to become known for something then you will have to constantly repeat it and let it sink in. You want to make sure that you are sharing this on your website and your social media to make sure you are being consistent across all platforms.

Keep testing and changing the message till you find the most effective one. Only after that you can generate similar ones with the same language and start attracting those who find them related.

The beauty of social media is that you can be social and network with others in your industry. Use it as a tool to meet new people and make new connections. LinkedIn is a wonderful platform to do this and most of the time, people are very open to making new online friends.

“If they don’t start, then steal the first move.” We cannot sit and wait forever for what we want, you can try a strategy that you can directly reach out to those who you truly want to connect. It might be your own advantage at the end (why not).

Use social media as a way to extend and foster the relationships you make at a networking event. When you get home, connect with them on LinkedIn and other social media platforms, message them telling them it was nice to meet them and something about the conversation you had with them. Foster that relationship and comment on their content!

If your personal branding isn't resonating with like-minded professionals in the innovation field, it may be time to reassess your messaging, content, or platform. Consider refining your brand story to better align with the values and interests of your target audience. Engage with communities where these professionals gather, share valuable insights, and actively participate in conversations to establish credibility and attract their attention. Additionally, seek feedback from peers or mentors to identify areas for improvement and adjust your approach accordingly. Consistency, authenticity, and relevance are key components of effective personal branding in any field, including innovation.

Make sure your online presence is consistent and showcasing your best work and exactly what you do. When you have a polished online presence then you will start to be taken differently in a more serious way because you're portraying yourself as a professional.

Nurture your relationships, be generous with your knowledge, and stay consistnt. Rebrand WHen necessary, sometimes, a complete rebrand is necessary. Perhaps your goals have shifted drastically, or external circumstances demand it. Don't be afraid to reinvent yourself.

🔉Leverage your personal brand effectively by: 1. Highlighting Unique Qualities: Showcase expertise and individuality. 2. Crafting Compelling Content: Share innovative ideas and industry insights. 3. Building Relationships: Connect, collaborate, and engage with influencers. 4. Demonstrating Expertise: Showcase success stories and achievements. 5. Staying Relevant: Stay updated with industry trends for credibility and opportunities.

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴, 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴. Specially at the beginning, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗵𝗼𝘀𝗲 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. If you're doing personal branding right, those conversations will be easier, and you'll be trusted faster. But you still have to go out there and reach out to the people you want to connect with. As you grow your network and publicly interact with other Thought Leaders your brand effect will compound and you will naturally attract the people you want. But there's no skipping the first stages.

The Pitbull of Personal Development®, Larry Winget used to show up as a keynote speaker wearing the same look and message as everyone else. One day, out of frustration, he shaved his head, ditched the suit and tie in favor of cowboy boots, jeans, a leather jacket, sunglasses and a new no-nonsense delivery. The kind of tough love your father might deliver. His books sold like hotcakes and he even wound up having his own television show for a short while where he helped couples get their life back together with a combination of radical acceptance, tough love and compassion. Do you look and sound like everyone else in this space? Well stop that. Want to stand out? Stop delivering what everyone else is delivering. Be a rock star.