What do you do if your content creation portfolio is lacking key elements for an interview?

2 Create new content

If you don't have enough samples of the type of content that the employer wants, you can create some new ones to fill the gaps. For example, if you are applying for a job that requires writing blog posts, you can write some articles on topics that are related to the industry or niche that the employer is in. Or if you are applying for a job that requires making videos, you can record some short clips on subjects that are interesting or useful for the target audience. The key is to create content that matches the employer's expectations and goals, as well as your own style and voice.

3 Showcase your skills

Another way to boost your portfolio is to showcase your skills with the tools and platforms that the employer uses or prefers. For example, if the employer is looking for someone who can use WordPress, you can create a website or a blog with WordPress and show how you can customize it, add plugins, optimize it for SEO, and so on. Or if the employer is looking for someone who can use Canva, you can create some graphics or infographics with Canva and show how you can use different templates, fonts, colors, and elements. The idea is to show that you are familiar and comfortable with the tools and platforms that the employer values and that you can use them effectively and creatively.

4 Highlight your achievements

Another way to impress your potential employer with your portfolio is to highlight your achievements and results with your content. For example, if you have created content that generated a lot of traffic, engagement, or conversions, you can mention that in your portfolio and provide some metrics or screenshots to back it up. Or if you have received positive feedback, testimonials, or awards for your content, you can include that in your portfolio and show how you delivered value and satisfaction to your clients or audience. The point is to show that your content is not only high-quality and relevant, but also impactful and successful.

5 Be prepared to explain

Finally, be prepared to explain your portfolio and your content creation process in your interview. Don't just show your samples and expect the employer to be impressed. Explain why you chose the topics, formats, and styles that you did, how you researched, planned, and executed your content, and what challenges or difficulties you faced and how you solved them. Also, be ready to answer any questions or feedback that the employer might have about your portfolio and your content. The goal is to show that you are confident and knowledgeable about your content creation skills and that you can communicate them clearly and persuasively.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?