Retail marketers are navigating the digital age. How can you stay ahead of the ever-changing landscape?

Uno de las formas más idoneas de estar al tanto de todos los tipos de tendencias digitales, es seguir adquiriendo conocimiento en los diferentes medios digitales en los cuales puede inmiscuirse la parte de marketing o cualquier otra area, existe una frase de charles darwin que dice : "Quien sobrevive no es el más fuerte ni el más, sino el que se adapta mejor al cambio"

Prefer to stay one step behind and utilize the same or similar to retailer/partner platform most material and relevant to our business.

First, embrace data analytics. Use tools to track customer behavior, preferences, and purchasing patterns. This insight helps you tailor your marketing efforts and improve ROI. Invest in omnichannel marketing. Customers expect seamless experiences across all platforms. Ensure your messaging is consistent. Experiment with emerging technologies. Try AR for virtual try-ons or AI chatbots for customer service. Start small, measure results, and scale what works. Personalization is key. Use data to create targeted campaigns that speak directly to individual customer needs Stay curious. Follow industry blogs, attend webinars, and network with peers. The digital landscape evolves rapidly, and continuous learning is your best strategy to stay ahead.

Les nouvelles technologies sont une manne d'innovations. Ils sont à la fois vecteurs de tendances, mais aussi de progrès. Il faut néanmoins comprendre qu'ils sont aussi au cœur de l'émergence d'une offre au sein de son marché. Car les technologies permettent de se différencier et de créer de la place sur des marchés parfois saturés. Ce sont parfois des petites innovations qui deviennent les USP's les plus impactants.

Continual personal development is key. Do as much research on new trends as possible. Always try to stay ahead of the game. Our industry is ever-changing, and so should you!

En la actualidad hay que saber usar los datos a nuestro favor, por ello es importante hacer una selección adecuada de los tipos de datos a emplear y como emplearlos, que dependiendo mucho de la calidad de los datos se puede poseer una base de datos solida y que nos genere beneficio para la toma de decisiones.

En la actualidad hay que saber usar los datos a nuestro favor, por ello es importante hacer una selección adecuada de los tipos de datos a emplear y como emplearlos, que dependiendo mucho de la calidad de los datos se puede poseer una base de datos solida y que nos genere beneficio para la toma de decisiones.

Se mettre au plus tôt à la collecte, au travail et à l'exploitation de la data est une obligation. Au-delà d'être un levier de croissance, c'est aussi l'aversion à la perte qui devrait être un des premiers motivateurs à passer sur des solutions data-lake, ou data management platform. On le voit notamment avec l'utilisation du terme "dark data" cette data non exploitée et qui plombe la compréhension et la croissance d'une entreprise au sein d'un écosystème et d'une concurrence qui sur-performera en utilisant sa propre data. Ne pas progresser c'est régresser.

When we acquired Brickwork Software in 2021 bringing Nike, Chanel, Saks among leading retail brands to the devhub platform …we were educated on how an Omni channel digital marketing strategy is effective in bringing online customers in store. One of the stats was via David Yurman business review which demonstrated for every $1 spent online a customer would spend $4 in store 🏬. Today many retail brands are still not focusing on the ‘why’ a customer should come in store when online shopping is so convenient. Here are a couple ‘how to’ bring online customers offline… 1) events 2) in store activations of experience 3) buy online pick up in store and 4) appointments. In order to effectively do this …a website, that converts; period.

Invest in emerging technologies. New technologies are constantly emerging that can revolutionize the retail experience. Staying informed and experimenting with these technologies can give retailers a competitive edge. In a crowded online marketplace, customer experience is key to differentiation. Retailers need to prioritize convenience, personalization, and excellent customer service to build trust and loyalty.

In today's digital era, retail marketers can excel by embracing innovative technologies. For example, integrating augmented reality (AR) for virtual try-ons significantly enhances customer engagement and boosts conversion rates by up to 300%. Utilizing artificial intelligence (AI) to deliver tailored recommendations not only increases sales by an average of 15% but also fosters stronger customer loyalty. Exploring blockchain for supply chain transparency can lead to cost reductions of approximately 20%, while adopting voice commerce has shown a remarkable 40% improvement in transaction completion rates. These strategic advancements empower brands to stay competitive amidst rapid market transformations.

The digital landscape is constantly changing, so retailers need to be agile and adaptable. They should be prepared to pivot their strategies quickly as new trends and technologies emerge.

L'émergence d'une communication dans son environnement n'est pas acquise. On considère à tort que les prospects portent de l'attention à la communication. Mais c'est le contraire, la communication s'impose et seul les plus originaux sauront capter l'attention. Il faut prendre en compte le volume des sollicitations comme un des éléments clés de la mémorisation. C'est pourquoi aujourd'hui plus que jamais c'est l'émergence qui doit être la clé de voute de la communication.

Keep learning. Join a learning community like The Road To Knowledge from the Metaverse Academy and stay ahead of the curve. It has never been more important to stay updated with technological developments.