How can you use polls to improve your content strategy?
Content strategy is the art and science of creating and delivering valuable, relevant, and consistent content to your audience. But how do you know what your audience wants, needs, and expects from your content? One simple and effective way to find out is to use polls.
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Paul Eder, PhDTop, Top Voice on LinkedIn (89 categories) | Strategy Consulting, Artificial Intelligence, & Data Innovation | Author…
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Anders BjörklundFounder & CEO @ Zooma | Driving digital sales and marketing transformation in B2B
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Adeola AkinwumiCopy & Content Writer for startup brands || I save them time and money by using highly engaging & converting…
Polls are short and simple questions that you can ask your audience to get their feedback, opinions, preferences, or insights. You can use polls on your website, social media, email, or any other channel where you communicate with your audience. Polls can help you understand your audience better, engage them more, and improve your content strategy.
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People like interacting with polls. Why? because they don't have to think of responses starting from a blank slate. Polls give them a way to endorse your content without much effort or time.
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A poll is simply a direct line to your audience's preferences, acting as a strategic tool for content optimisation. Lets consider a tech blog exploring future articles. By running a poll with options like artificial intelligence, virtual reality, blockchain, or wearable tech, you can pinpoint exactly what your readers are most curious about. The feedback doesn't just highlight the most popular topic; it also uncovers specific interests and potential trends. This precise data allows you to prepare content that aligns with reader interests and positions your blog as the go-to source for emerging tech topics. So, polls don’t just gather opinions; they harness valuable insights to refine your content and engage your audience more effectively.
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Polls are a easier way to interact since it's just on a click But a main thing to remember in polls is that you make the pointers relevant otherwise it's all a time waste And you will not get results Using polls effectively can help you know your Audience better
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Uncover desires: Ask about preferred content formats, topics, or even pain points. Fuel engagement: Spark discussions, boost interaction, and keep your audience buzzing. Test ideas: Validate content concepts before investing time and effort. Personalize content: Cater future posts to the specific interests you uncover. Community building: Show you care about their input, fostering a sense of connection.
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Polls help you know your audience opinion about certain controversial topics. They give your audience room to make their choice about certain things.
Polls can be an effective tool for your content strategy, allowing you to discover your audience's needs, test your content ideas, measure performance, segment your audience, generate user-generated content, and build trust. By understanding the pain points, challenges, goals, interests, satisfaction and impact of your content, you can create content that resonates with your audience and drives engagement.
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Additionally, polls provide a dynamic avenue for fostering a sense of community and interaction among your audience. Engaging your audience through polls not only helps in gauging their preferences but also cultivates a participatory environment, making them feel valued and heard. This two-way communication fosters a stronger connection with your audience, leading to increased brand loyalty. As you continue to leverage polls within your content strategy, you not only gather valuable insights but also cultivate a more personalized and responsive approach to meeting the evolving needs of your audience.
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Polls can be effective in driving engagement, and can help discover the audience's preferences, interests, and pain points. Polls can help to understand and measure the sentiments of your audience in real-time.
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Using polls as part of content strategy offers benefits such as: - Polls encourage active participation from your audience. - Polls provide valuable insights into the preferences, interests, and opinions of the audience. - Polls can serve as a source for content ideas. - Polls allow to personalize the content based on the audience's need.
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Using polls as part of your strategy, allow you to know what your audience wants, their opinions about some topics. Also, polls make them engage more with you because polls make them feel their views count.
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To know precisely about what a potential customer wants is the biggest challenge of a strategist. Simplifying this research process is one of the most important goals to know about customer pain points. And Polls are one of the most effective and easiest ways to know the customer's perspective on a specific topic.
Creating effective polls requires following certain best practices. You should define your goal and audience for each poll, craft clear, concise, and relevant questions, and use simple and engaging language and tone. Multiple-choice or rating options should be used instead of open-ended questions, and the number of questions and options should be limited to avoid overwhelming your audience. Visuals, emojis, or gifs can make your polls more appealing, while timing them well and avoiding spamming your audience are also important. Finally, you should analyze your poll results and act on them.
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Emphasize transparency by clearly stating the purpose of your poll, and, when applicable, provide context to aid respondents in forming informed opinions. By fostering a thoughtful and inclusive approach to poll creation, you can enhance the quality of your data and garner meaningful insights from your audience.
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In my opinion polls can be a valuable tool to enhance content strategy for investor events. By engaging potential attendees through polls, you can gather insights into their preferences, topics of interest, and expectations. This information allows you to tailor event content to meet the specific needs and preferences of your audience, ensuring a more targeted and engaging experience. Additionally, polls provide a platform for participants to voice their opinions, fostering a sense of community and involvement. This data-driven approach can lead to more informed decisions when planning and curating content for successful investor events.
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You should create polls with purpose. It's isn't something that is done regularly. Ask relevant questions and make the questions easy to understand. Also, the questions should be straight to the point.
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- Deben ser claras, sencillas y directas. No hagas preguntas ni respuestas muy complejas - Adapta el contenido al nivel de conocimiento de los usuarios, no uses tecnicismos. - No realices solo una encuestas, realiza varias distanciadas en el tiempo
Once you have collected your poll results, you need to use them to improve your content strategy. For example, you can identify the gaps and opportunities in your content based on audience feedback. Additionally, you can create or update buyer personas and customer journey maps according to the audience's characteristics and behavior. Furthermore, prioritize topics and formats according to the preferences and needs of your audience. Additionally, optimize your content headlines, keywords, and calls to action based on the opinions and expectations of your audience. You can also repurpose the poll results into content pieces such as blog posts, infographics, videos or case studies. Finally, share the poll results with your audience and thank them for their participation.
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Polls aren't meant to be used for using sake. At the end of every poll, share the result with the audience and also share your own opinion about the topic. Don't get them to vote without giving them a feedback.
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One of the most effective ways of getting accurate information is through the use of polls. This is because they are anonymous and anyone can give their opinion without feeling intimidated.
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Polls can be used for different reasons but it all depends on the creator. ◼ You can use it to know the kind of content your audience likes the most, and then you work on how to communicate with them using what they want. ◼ You get to know their needs and wants so you can tailor your expertise to help your audience..
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Based on the poll results, you can implement the feedback to your content strategy to make your content tailored to your audience's needs. You can identify common patterns about their challenges or concerns about your industry, focus on creating content around these topics to produce more relevant content and adapt your content format based on the preferences indicated in the polls.
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When repurposing poll results into content pieces, weave them into storytelling. Craft narratives that showcase real audience opinions and preferences. This adds a human touch to your content, making it more relatable and engaging.
To measure the impact of polls on your content strategy, you need to track and evaluate some key metrics, such as the poll response rate and completion rate, poll satisfaction and feedback score, content engagement, reach, and conversion rate, content quality, relevance, and value score, as well as audience retention, loyalty, and advocacy rate. Utilizing polls can help you craft a more customer-centric content strategy that is successful in providing value to your audience and your business.
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By delving into the patterns and trends revealed by the poll results, you can uncover valuable information about your audience's preferences, expectations, and sentiments. This nuanced understanding empowers you to fine-tune your content strategy, ensuring it resonates with your target audience on a deeper level. As you continue to integrate polls into your content strategy, a continuous feedback loop will emerge, facilitating agility and adaptability to evolving audience dynamics.
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Un ejemplo: Si en la encuesta los usuarios demandan un tipo de información y tú se lo das en el contenido, debe tener una buena respuesta, alcance e interacción. Si no es así, o no estás mostrando el contenido de forma adecuada o algo ha fallado en la encuesta, plantea hacer cambios.
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Here are some tips on ways you can use polls to improve your content strategy: - Audience insights and feedback - Increase engagement - Content personalisation - Content ideas generation - Proof and community opinions - Marketing, sales and product strategy - Boost organic social media reach Implementation tips: - Set clear objectives. - Gather actionable outcomes. - Promote your polls.
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No one went viral writing for polls. No one innovates by responding to existing understandings. Steve Jobs famously noted that the key is to create what people are not yet aware they need, then make them aware they need it. A poll can't do this. Let's face facts: people who respond to polls often have the most time on their hands. Are they the influencers and visionaries who will drive your brand/content forward? Because polls have such a tendency to lead to lowest common denominator thinking, ask yourself whether you want insights or generalities. Because a poll is most likely to give you the latter. If that's not what you want, consider alternatives to a poll, such as marketing panels and more intentional forms of marketplace survey.
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