To coach your customer service agents effectively, you need to follow a clear and structured approach that covers four main steps: assess, plan, execute, and review. First, you need to assess your agents' current skills, knowledge, and performance, and identify their strengths and areas for improvement. You can use various methods, such as surveys, tests, observations, or self-assessments, to gather this information. Second, you need to plan a coaching strategy that defines the goals, actions, and resources that your agents need to work on. You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals. Third, you need to execute the coaching plan by providing your agents with the necessary training, tools, and support to achieve their goals. You can use different techniques, such as demonstrations, simulations, role-plays, or shadowing, to help your agents practice and apply their skills. Fourth, you need to review the coaching outcomes by measuring your agents' progress, results, and feedback. You can use various indicators, such as quality scores, customer satisfaction, or retention rates, to evaluate your agents' performance.