How can you make mobile payments more engaging for younger users?

2 Personalize the experience

Personalization is the process of tailoring your app or service to the preferences, needs, and interests of each user. You can use personalization to make mobile payments more engaging by offering customized recommendations, offers, feedback, or content based on user data and behavior. For example, you can suggest products, services, or merchants that match the user's profile, location, or history. You can also provide personalized feedback or tips on how to improve their financial habits, goals, or security.

3 Integrate with other apps

Integration is the process of connecting your app or service with other apps or platforms that your users already use or trust. You can use integration to make mobile payments more engaging by offering seamless and convenient access to additional features, functions, or benefits. For example, you can integrate with social media, messaging, or loyalty apps to enable users to share, chat, or redeem rewards within your app or service. You can also integrate with other payment methods, such as credit cards, bank accounts, or cryptocurrencies, to give users more options and flexibility.

5 Solicit feedback

Feedback is the process of collecting and responding to user opinions, suggestions, or complaints about your app or service. You can use feedback to make mobile payments more engaging by offering a channel for users to communicate with you and express their views, needs, or issues. For example, you can use surveys, ratings, reviews, or chatbots to ask users for feedback on your app or service. You can also use feedback to improve your app or service, address user problems, or reward user loyalty.

Mobile payments are not just a transactional tool, but a potential source of engagement and satisfaction for younger users. By using gamification, personalization, integration, design, and feedback, you can make mobile payments more engaging and fun for them, and increase your customer retention and revenue.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?