How can you make car buying more inclusive and accessible for all customers?
Car buying can be a stressful and intimidating experience for many customers, especially those who belong to marginalized or underrepresented groups. As an automotive sales professional, you have the opportunity and responsibility to make car buying more inclusive and accessible for all customers, regardless of their identity, background, or preferences. In this article, we will share some tips and best practices on how to create a welcoming and respectful environment, communicate effectively and empathetically, and offer flexible and personalized solutions for your diverse clientele.