How can you improve search engine rankings for unhappy clients?
If you work in SEO, you know how frustrating it can be when your clients are unhappy with their rankings. You may have done everything right, but the competition is fierce, the algorithm is unpredictable, or the niche is saturated. How can you improve search engine rankings for unhappy clients and restore their trust in your services? Here are some tips to help you deal with this challenge.
The first step is to audit your client's website and identify any technical, content, or user experience issues that may be affecting their rankings. You can use tools like Screaming Frog, Google Search Console, or Moz to crawl and analyze their site and generate reports on errors, warnings, and recommendations. You should also check their site speed, mobile-friendliness, security, and accessibility. Once you have a clear picture of the current state of their website, you can prioritize the most urgent and impactful fixes and present them to your client.
-
Examining your client's website through tools like Screaming Frog, Google Search Console, or Moz to uncover technical, content, or user experience issues impacting their rankings. Evaluate errors, warnings, and recommendations and assess site speed, mobile-friendliness, security, and accessibility. With this comprehensive overview, prioritize critical fixes and present a plan to your client.
-
addressing their concerns and implementing effective strategies 1. Identify Specific Concerns 2. Conduct a Comprehensive SEO Audit 3. And Addressing All Issues Recommendations 4. Keyword Research and Optimization 5. Content Improvement 6. Backlink Analysis and Building 7. Mobile Optimization 8. User Experience (UX) Improvement 9. Online Reputation Management (ORM) 10. Local SEO Optimization 11. Social Media Presence 12. Monitor Analytics and Metrics 13. Transparent Communication Regular communication and demonstrating tangible improvements will help rebuild trust and satisfaction with the client.
The next step is to research your client's keywords and see how they match their goals, audience, and competitors. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant, high-volume, and low-competition keywords that your client can target. You should also analyze their current ranking positions, click-through rates, and conversion rates for their existing keywords and see if there are any gaps or opportunities to optimize them. You should also look at their competitors' keywords and see how they compare and differ from your client's. You can then create a keyword strategy and a content plan that aligns with your client's needs and expectations.
-
Examine your client's keywords to align with their goals, audience, and competitors. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant, high-volume, and low-competition keywords. Evaluate current ranking positions, click-through, and conversion rates for existing keywords, identifying optimization opportunities. Analyze competitors' keywords for insights, and craft a strategic keyword and content plan that meets your client's expectations and needs.
The third step is to optimize your client's content and make sure it is relevant, engaging, and valuable for their target audience and the search engines. You can use tools like Yoast SEO, Hemingway, or Grammarly to improve the readability, grammar, and structure of their content. You should also follow the best practices for on-page SEO, such as using title tags, meta descriptions, headings, images, links, and schema markup. You should also update their content regularly and add fresh, original, and useful information that answers their audience's questions and solves their problems.
-
Step three involves enhancing your client's content to ensure its relevance, engagement, and value to both the target audience and search engines. Utilize tools like Yoast SEO, Hemingway, or Grammarly to enhance readability, grammar, and structure. Adhere to on-page SEO best practices, including implementing title tags, meta descriptions, headings, images, links, and schema markup. Maintain content freshness by regularly updating it with new, original, and valuable information that addresses audience questions and resolves their issues.
The fourth step is to build your client's authority and reputation in their niche and the online community. You can use tools like BuzzSumo, Majestic, or LinkResearchTools to find and analyze their backlink profile and see how they can improve their quantity and quality of links. You should also look for opportunities to earn links from authoritative, relevant, and trustworthy sources, such as guest posting, outreach, testimonials, or social media. You should also monitor and manage their online reviews, ratings, and feedback and encourage their customers to share their positive experiences and testimonials.
-
Step four involves establishing your client's authority and reputation within their niche and the online community. Employ tools like BuzzSumo, Majestic, or LinkResearchTools to identify and assess their backlink profile, seeking ways to enhance the quantity and quality of links. Explore avenues for acquiring links from authoritative, relevant, and trustworthy sources through guest posting, outreach, testimonials, or social media. Additionally, actively oversee and address online reviews, ratings, and feedback while encouraging customers to share positive experiences and testimonials.
The final step is to measure your client's results and show them how your SEO efforts have improved their rankings, traffic, conversions, and revenue. You can use tools like Google Analytics, Google Data Studio, or Databox to track and visualize their key performance indicators and metrics. You should also create and share regular reports and dashboards that highlight their achievements, challenges, and opportunities. You should also communicate with your client frequently and transparently and address any questions, concerns, or feedback they may have.
-
In the concluding step, gauge your client's outcomes and demonstrate the impact of your SEO initiatives on their rankings, traffic, conversions, and revenue. Use tools such as Google Analytics, Google Data Studio, or Databox to monitor and visualize key performance indicators and metrics. Generate and distribute regular reports and dashboards that spotlight their accomplishments, obstacles, and potential areas for improvement. Maintain open and frequent communication with your client, promptly addressing any inquiries, concerns, or feedback.
Rate this article
More relevant reading
-
Search Engine OptimizationYou've uncovered your competitor's secret SEO strategies. How will you level the playing field?
-
Search Engine OptimizationYou’re not getting the SEO results you want. How can you improve your keyword research?
-
Search Engine OptimizationYou’re struggling to find the right keywords for your SEO campaign. What’s the best way to do it?
-
Search EnginesHere's how you can recover from a failed SEO campaign and gain insights from your errors.