Last updated on Feb 19, 2024

How can lateral thinking help you identify new markets?

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Finding new markets for your products or services can be a challenging and rewarding task. It requires you to think creatively and strategically, and to explore opportunities that may not be obvious or conventional. One way to enhance your creative problem solving skills is to use lateral thinking, a technique that helps you break free from conventional patterns and generate novel ideas. In this article, we will explain what lateral thinking is, how it can help you identify new markets, and what steps you can take to apply it in your business.

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