Last updated on Jun 10, 2024

Here's how you can strengthen relationships with donors and stakeholders using performance evaluations.

In the world of fundraising, the relationship with donors and stakeholders is a cornerstone of success. It's not just about soliciting funds; it's about nurturing trust and demonstrating impact. Performance evaluations can be a powerful tool in strengthening these relationships. By showcasing the effectiveness of your programs and transparency in your operations, you can build a stronger rapport with those who invest in your cause. This article explores ways to leverage performance evaluations to enhance your connections with donors and stakeholders.

1 Transparency First

Transparency is a key factor in building trust with donors and stakeholders. When you use performance evaluations to provide clear and honest insights into your organization's work, you're not only showing accountability but also valuing the contributions of your supporters. Share both successes and challenges, and explain how you're addressing any issues. By doing so, you're inviting your donors to be part of the solution, which can deepen their commitment to your cause.

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Lígia Batista

Diretora executiva @ Instituto Marielle Franco
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Na minha experiência na filantropia, receber avaliações periódicas de desempenho servia para aprender com os desafios das organizações apoiadas, refletir sobre os melhores caminhos para apoiá-las a partir do meu trabalho e seguir atualizada sobre o que a organização tem feito. Essa transparência pode fortalecer ambas as partes (tanto donatários como doadores).

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IndiaBiz ForSale

India's #1 Business Marketplace | 1,30,000 Professional Community | 10,000 Businesses | 40,000 Investors Network | Direct Connection | Fundraising | M&A | Franchise and more
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- Share regular, honest performance evaluations. Highlight successes and address areas for improvement to build trust. - Use metrics and data to show progress and impact. Demonstrate how their contributions are making a difference. - Encourage feedback from donors and stakeholders. Use their insights to improve your strategies and show that their opinions matter. - Tailor updates to each donor's interests. Highlight specific projects or outcomes that align with their passions. - Acknowledge and celebrate significant achievements and milestones. Show appreciation for their support and its impact. By integrating performance evaluations into your communication, you can strengthen relationships and foster long-term support.

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Guilherme Soares T. Carvalho

Especialista em estruturação e gestão de investimentos imobiliários – com foco nos segmentos: desenvolvimento residencial, desenvolvimento urbano e properties.
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Quando uma empresa e/ou funcionário adotam uma postura transparente em relação às suas finanças, ela oferece aos investidores uma visão clara e abrangente de suas operações financeiras. Isso traz uma série de benefícios para os investidores, que passam a ter uma confiança maior na empresa e em seu potencial de retorno.

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2 Engage Regularly

Regular engagement with donors and stakeholders through updates on performance evaluations keeps them connected to your mission. Use these opportunities to highlight progress towards goals and the impact of their support. Personalized communication that reflects the specific interests of different donors can make them feel valued and informed. This ongoing dialogue fosters a sense of partnership and can lead to increased and continued support.

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Guilherme Soares T. Carvalho

Especialista em estruturação e gestão de investimentos imobiliários – com foco nos segmentos: desenvolvimento residencial, desenvolvimento urbano e properties.
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Dentro da atuação de fundraising é de suma importância não só a transparência mas sim o envolvimento diário com o doador. Importante atualiza-lo sempre dos projetos e impactos dentro de um diálogo rotineiro e constante.

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3 Feedback Loops

Creating feedback loops is essential in any relationship. When it comes to donors and stakeholders, use performance evaluations to solicit their input. Ask for their thoughts on your programs and initiatives, and show that you’re responsive by implementing feasible suggestions. This two-way communication not only improves your operations but also makes your supporters feel heard and respected, which can strengthen their loyalty to your organization.

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4 Educate and Inform

Use performance evaluations as educational tools for your donors and stakeholders. Explain how certain metrics and outcomes are linked to broader goals and the impact they have on the community you serve. This helps supporters understand the complexities of your work and the importance of their contributions. An informed donor is more likely to be an engaged and long-term supporter of your cause.

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5 Celebrate Successes

Celebrating successes is not just about sharing positive results from performance evaluations; it's about acknowledging the role of donors and stakeholders in those achievements. Recognize their contributions publicly when appropriate, and express gratitude for their support. Celebrations can reinforce positive feelings towards your organization and motivate continued involvement.

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Sharif M. Haji

Chief Executive Officer (CEO) at Tanzania Education and Development Trust (TEDT)
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The fact about human psychology which I found true is we associate ourselves with good things and other with bad things, this is why it very hard to accept mistakes and but so proud on successes. What I would like to share here is we don't want others to be associated with our success, celebrating the success is not about cocktail party but acknowledge the contribution of your stakeholders and donors to the success. I mean they should see and feel deep down their hearts the values of their contribution to the success you feel.

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6 Plan for the Future

Performance evaluations are not just retrospective; they are also a springboard for future planning. Share with your donors and stakeholders how their feedback and the lessons learned from past performances are shaping future strategies. This demonstrates a commitment to continuous improvement and invites them to continue on the journey with you, ensuring they feel like an integral part of your organization's growth and success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can strengthen relationships with donors and stakeholders using performance evaluations.

1

2

3

4

5

6

7

1 Transparency First

2 Engage Regularly

3 Feedback Loops

4 Educate and Inform

5 Celebrate Successes

6 Plan for the Future

7 Here’s what else to consider

Fundraising

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Here's how you can strengthen relationships with donors and stakeholders using performance evaluations.

1

2

3

4

5

6

7

1 Transparency First

2 Engage Regularly

3 Feedback Loops

4 Educate and Inform

5 Celebrate Successes

6 Plan for the Future

7 Here’s what else to consider

Fundraising

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