Here's how you can navigate changes in sponsorship and branding opportunities as a Sports Manager.

Here are some strategies: - Stay informed and agile: industry trends and market analysis - Build strong relationships: network with sponsors and personalized engagement - Diversify sponsorship portfolios: multiple sponsors and tiered sponsorship packages - Leverage digital and social media: online presence and social media campaigns - Innovative branding opportunities: creative solutions and content creation - Data-driven insights: analytics tools and custom reports - Flexibility and adaptability: adapt contracts and adjust offerings - Community and cause marketing: social responsibility and partnership with nonprofits - Leveraging athletes and influencers: athlete branding and influencer marketing

El mundo deportivo está muy influenciado por las tendencias y en el caso de los centros deportivos, por las que nos vienen de fuera. Si no estás al tanto de esos cambios en las tendencias es como conducir a ciegas. Por poner un ejemplo, en los 2-3 últimos años hemos tenido una incorporación muy importante del segmento de clientes de 16-24 años a los centros deportivos, cambios a los que debes adaptarte para poder ser competitivos. Es importante contrastar la información con otras empresas de tu ciudad y de fuera de ella y con otros sectores.

Creo que es importante preguntarnos que denota nuestra marca, ¿Qué les viene a la cabeza a nuestros clientes cuando ven nuestra marca? ¿Profesionalidad? ¿Resultados? ¿Una marca más? ¿Cumplir con lo prometido? ¿Integridad? ¿Ponemos el foco en las necesidades del cliente? Es importante alinear la información que lanzamos de nuestra marca con lo que haces realmente bien, con lo que te diferencia, con el valor añadido que aportas a tus clientes y nada mejor para ello que preguntar al mercado, a tus clientes de forma periódica, "porque lo que no se mide no se puede mejorar".

Hoje um dos fatores principais para fortalecer o valor da marca no mercado é o engajamento das pessoas com esta marca. Trabalhar com estratégias criativas e autênticas, usando as redes sociais para interagir diretamente, respondendo a comentários e mensagens, criando conteúdos relevantes, por vezes divertidos e de qualidade vão ajudar na nova forma de interação com o público. Parcerias com influenciadores podem ampliar o alcance e credibilidade da marca, mas ainda não vejo isso sendo utilizado corretamente no Brasil.

It is really important that your brand matches the brand of the sponsor as it is essential that you value each brand. For example: Someone who is in the fitness industry may not want some who is promoting alcohol or junk food as their sponsor, whereas a sport brand would be more aligned.

Cultivating a strong, recognizable brand is essential. This means consistently delivering a positive and memorable experience for fans, both on and off the field. A strong brand not only attracts fans but also appeals to sponsors who want to be associated with a reputable and popular team. Engaging content, community involvement, and high performance can all contribute to building this brand. Additionally, leveraging storytelling to highlight the team's values, history, and unique attributes can create a compelling narrative that resonates with sponsors.

Creo que es importante tener en consideración que la tecnología está para ayudarnos, es una herramienta que facilita la consecución de los objetivos, para que tus clientes vivan una experiencia maravillosa, para que puedan autogestionar los servicios que tiene contratados, en definitiva para ponérselo fácil al cliente, pero también es una oportunidad para mejorar nuestros servicios, para automatizar y optimizar procesos, para mejorar la eficiencia de nuestras empresas y para ofrecer a tus clientes una imagen de vanguardia.

Understanding the value of your digital assets and effectively communicating that to potential partners is the most critical opportunity in sports today. With content creation and social media at the forefront of all sports properties globally, unlocking legitimate commercial opportunities through these channels is the most effective way to drive direct returns from efforts to build a digital audience and fanbase. Clear communication of this value is essential, as many brands are still developing their methods for measuring the impact of these initiatives beyond traditional marketing and sponsorship investments.

Navigating changes in sponsorship and branding as a Sports Manager requires embracing digital trends and assessing brand value: 1. Trend Assessment: Stay updated with digital shifts to tailor strategies. 2. Data Analytics: Use data to understand fan engagement and craft appealing sponsorship packages. 3. Brand Value: Highlight unique brand attributes through innovative digital content. These steps ensure you adapt to changes effectively, maximizing sponsorship and branding opportunities.

From my international experience working on the rights holder side partnering with teams, events, individuals, and leagues, always start with understanding each other's values. Once that is set, any challenges will be easier to get through.

in my experience, without having a strong relationship with the target client/ potential sponsor, there will always be an element of trust that is lacking from the sales process that will limit the maximum potential of the deal you believe is appropriate to the client.

En las empresas de servicios debemos tener en consideración que trabajamos con personas para prestar servicios a otras personas, por lo que la gestión de la relación con nuestros trabajadores (también denominada por el Doctor Roberto Luna "gestión del talento") es clave, al igual que lo es la relación con nuestros partners y la relación con nuestros clientes. Esa relación es la que marca la diferencia en la venta de proyectos, en la recomendación a otros potenciales clientes (NPS) y por lo tanto en la ampliación de tu mercado. Puedes tener un producto o servicio muy bueno, pero como la relación con tus clientes no sea buena, tu futuro cuando menos será muy incierto.

Effective crisis management is crucial for navigating changes in sponsorship and branding opportunities as a Sports Manager. By having a proactive crisis management plan, you can address issues swiftly and maintain sponsor trust. This involves risk assessment, response strategies, and a robust communication plan. Responding transparently and demonstrating resilience can preserve existing sponsorships and attract new ones. Actionable step: Develop a comprehensive crisis management plan that includes risk assessment, response protocols, and clear communication strategies to ensure preparedness and maintain strong sponsor relationships.

Três fatores são essenciais para os quesitos de patrocínio e marca. Entendo que é preciso estar preparado para inovar, se atualizando com tendências do mercado, estando disposto a viver novas perspectivas e até promovendo uma cultura de inovação, para ser dinâmico nas oportunidades. O fortalecimento das redes sociais, com relacionamentos firmes com sua marca, presença em eventos relevantes, exposição correta dos patrocinadores, para fortalecer o mercado. E construção estratégica do modelo de patrocínio e gestão da marca. Logicamente, isso leva tempo e a continuidade do modelo de negócio é fundamental para este sucesso.