Here's how you can establish a powerful personal brand as a freelancer.

Having a niche allows me to deliver exceptional results writing resumes & LinkedIn profiles, focused on keywords. I am celebrating over 30 years in business, though I’ve evolved in those three decades. It’s good to sharpen the saw and deliver more value. My clients have become my virtual sales force, spreading the word and driving new business through their genuine satisfaction and recommendations. I guess that’s why I still have no personal website, just a nonprofit website. I speak, I write, and I give. I help people. As a nonprofit servant leader, it comes back to bless me in my for-profit business. I had no idea this was a strategy that was going to work, but it did. Maybe it could work for you. Be a Go-Giver and see what happens!

I always advise my clients to start from: VISION - how do you want to be seen in 6-12 months? As a thought leader, a business adviser, an expert, a top talent? GOALS - continue with your goals; what do you want to achieve with your boosted image? NEXT - who is your target audience and how can you serve them, can help with the next steps.

A robust visual identity is essential for brand recognition. It encompasses visible elements like logos, colors, fonts, and graphics that distinguish your brand from competitors. Your logo acts as an “ID badge,” while typography subtly conveys emotions. Consistency across platforms—website, business cards, and social media—ensures easy recognition. Remember, it’s not just about aesthetics; it’s about conveying your brand’s values and professionalism at a glance.

In our digital era, your online presence serves as the initial touchpoint for potential clients. A polished website, active social media profiles, and a portfolio highlighting your top work are vital. Maintain consistency with your brand identity and niche across platforms. Regularly update content, engage your audience, and demonstrate expertise to strengthen your brand and attract new clients.

Know who you are at a soul level and how you want to impact your field. A brand is developed when you know what makes you different and what is your mission.