Here's how you can effectively convey your vision to your content marketing team.

Em marketing de conteúdo, é muito importante que as metas sejam estipuladas com base em KPIs condizentes ao objetivo do projeto. É preciso saber se o mais importante para o momento é o aumento no engajamento, aumento do número de inscritos ou seguidores, ou o aumento do alcance do conteúdo. Claro que é possível aumentar os três ao mesmo tempo, mas um deles deve ser priorizado.

Before starting anything we need to know our goal. what is your vision and goal? The best Content marketing team in the world can't help you if you don't know your goal. Is it to drive more sales? Build your authority? Increasing brand awareness?

Setting clear goals is like aiming with your eyes open in content marketing. Without a target, you're just throwing darts in the dark and hoping for a bullseye Here's what I've found helpful: 1. Break down big goals into bite-sized pieces. Shooting for "increased brand awareness" is great, but what metrics will measure that? Social media mentions? Website traffic? 2. Align goals with specific content types. Need leads? Ebooks and webinars might be your best bet. Want to showcase expertise? Blog posts and industry articles shine. 3. Track progress and iterate! Are your goals realistic? Is your content resonating with your audience? Don't be afraid to adjust your approach based on what works (and what doesn't).

Define your goals using the SMART framework so everyone on your team understands what needs to be achieved as at when. Make sure your goals are: S: Specific M: Measurable A: Achievable R: Relevant T: Time-Bound An example of a SMART goal will be Increasing website average user session to 5 minutes in 3 months. This goal is clear and concise, it is measurable, achievable, relevant, and it has a timeframe.

The very first thing that matters is answering this question: what is content marketing going to do for this specific business? The next question that requires attention is: what products or services need the most attention? After you define these two issues, you can create goals around what you want to create, along with what it will accomplish. The team needs to know that what they are creating has a purpose that will ultimately increase the brand's reputation and revenue goals before they partake in what they do, otherwise they will feel that their efforts aren't worth the effort.

Even if you have an in-house team for the content or a specialized agency, the brief is the most relevant tool to deliver relevant content. But the brief must be concise and to the point nothing as long as a boring lecture as it has to have just one main objective to embrace the opportunity and deliver good results.

You should be very clear with your content marketing team. You need to let them know exactly what is your expectations from them. You also need to make it short. Remember, a quick effective meeting is much more better and effective than long ones. You also can use loom for saving everyone's time

Create concise and easy to understand briefs for your content. If you're making a video, include the target audience for the video, its goal, its deadline, who's responsible for what, the platform where it'll be published, the duration it needs to be, etc. This eliminates guesswork for your team members so that they can concentrate on delivering a very good video.

Briefs are life changing — they not only set the foundation for your content but also effectively communicate its goal to the team

The brief is the most pertinent instrument to provide pertinent material, regardless of whether you have an in-house team or a specialised agency for it. The brief, however, needs to be succinct and direct-not as long as a dry lecture-with a single, clear goal in mind: to seize the moment and produce positive outcomes.

You can't reach your goals if you don't listen to your content marketing team. Remember, you hired them for a reason. You shouldn't expect them to follow your instructions exactly. They are experts in their area, just as you are in yours. Let them do what they do best.

Don't micromanage your team. Foster an environment where they can easily contribute based on their ideas and expertise. Help them feel heard and appreciate their contributions.

If you ignore your content marketing staff, you will never be able to accomplish your goals. Recall that you have a cause for hiring them. You shouldn't count on them to adhere to your directions precisely. Just as you are an expert in your field, so too are they in theirs. Allow them to perform their speciality.

Encourage open communication and regular check-ins with your team. Create an environment where team members feel comfortable sharing ideas, asking questions, and providing feedback. This collaborative approach helps in refining the vision and ensuring everyone is on the same page.

True leaders don’t feel threatened by others who have great ideas. Similarly, if you’re the smartest person in the room, you’re in the wrong room. Leaders- don’t stifle creativity with your pride. Humble yourself and listen to what your team has to say.

You can't expect your team to know exactly what you want. They can't read your mind, so choose your words carefully. Another helpful tip is to send them a few examples of what you're looking for. This makes communication much easier.

Examples are very important for creative content. Use examples to narrow down what a piece of content needs to be to achieve your goals. Use mood boards and swipe files when you can, for designs. Content outlines, topics, and subtopics can work for writing projects. Just help them visualise the end product, so to speak. This will help you avoid wasted energy and resources for content production, helping you avoid physical and mental exhaustion.

You cannot expect your staff to be fully aware of your desires. Because they can't read minds, be careful with the words you say. Sending them a few instances of what you're searching for is another excellent technique. This greatly facilitates communication.

Share examples of content that align with your vision. This could be internal content or external examples from other brands. Highlight what you like about these examples and how they fit into your overall strategy. Concrete examples help illustrate your expectations more effectively than abstract descriptions.

Communicate what you want, not how the team should handle tasks. Be clear on the end goal. Put it into three to four words or less. Encourage them to ask questions for clarity. Follow up on progress.

You can use some on the tools below to create content briefs, assign tasks, track progress, share resources, and communicate. 1. Notion 2. CoSchedule 3. Asana Google Analytics is a free tool that's widely acclaimed for tracking content performance.

Loom is a great tool for saving time and making communication easier. It lets you record yourself while sharing your screen. Powered by AI, it can summarize the entire video and allows others to comment on it.

Loom is a fantastic tool for streamlining communication and saving time. It allows you to share your screen and film yourself. AI-powered, it may remark on the video and summarise it in its entirety.

Leverage project management and collaboration tools to keep your team organized and focused. Tools like Trello, Asana, or Monday.com can help in tracking progress, setting deadlines, and managing workflows. Content-specific tools like Grammarly or Canva can also enhance quality and efficiency.

Don’t be afraid to try different tools until you find what fits! A good tool will aid your productivity and free up time for more creativity. A project management tool is VITAL. My team started to thrive once we implemented task management on Asana!

Tracking the progress of your content marketing efforts is crucial to the success of your marketing strategy. Utilize analytics tools to monitor KPIs like website traffic, engagement metrics, and conversions. Schedule regular content audits to assess performance against your goals. Use dashboards to visualize data and identify trends. Social listening tools can also help you gauge audience sentiment towards your content. Actively monitoring these metrics and fostering open communication within your team can help you optimize content, and ensure your efforts consistently deliver on your vision.

Regularly review the progress of your content marketing efforts. Use analytics tools to measure performance against your defined goals. Provide constructive feedback and make adjustments as needed to stay on track. Celebrating small wins can also motivate the team and reinforce the vision.

Hindsight is 20/20. Executing marketing campaigns without analyzing your results afterwards is like going through life and not learning lessons to grow into a better person along the way. Where’s the fun in that? Make a small sacrifice now to pause and reflect, and your return in the long run will be worth it.

Share your own experiences and insights related to the vision you’re aiming to achieve. Personal anecdotes can make your vision more relatable and inspiring to your team. It shows that you’re not just dictating goals but are also invested and involved in the process.