You’re tasked with designing a new car. What design elements are essential for success?

One of the most important points is the CMF. CMF takes place in the stage year by year. Using the senses to complete the symphony that is to build a car. A combination of colors, materials and finishing to attract, transform and enhance the beauty of lines and shapes. Creating unique spaces and changing the mobility way.

Look for presant trends and future technology at least for next 5~10years . Focus on new buyers, Yong population. Do benchmark add min one innovative feature to get early bird advantage. Understand users pain points

The first thing we did when the Mexican Government commissioned us to design a lightweight EV for urban ride-hailing was to carry out a demographic study of travel patterns in various Mexico City neighborhoods. We found 80% of short distance trips are made by women running errands related to household activities and care for children, as well as elder family members. Most shockingly we realized only 2% of trips involved a passenger with any type of disability. Considering the rate for this demographic is at 16-20% in Mexico City, we realized a significant segment of the population in one of the worlds largest cities did not have access to mobility, which in turns was limiting their reach regarding work, education and health services.

An example I have seen in the electric vehicle market is several new designs of a two passengers cars based on the understanding that most of the rides are either one driver or one driver and one passenger only. If you think about it, it is a great approach that results in low cost of the vehicle, great fuel/energy efficiency while still serving the day to day needs. I reserved one for myself as a second car in our household, and in this case a car that most of the annual driving needs will be cover by its solar capabilities. Should work nice if you live in Florida. 😊 ☀️

When you're asked to design a new car, it's important to think about who will be using it. This means understanding what the people who will buy the car like and need. For example, if the car is for young people who live in cities, it should look modern and have lots of innovative technology. But if it's for families, it should be safe, spacious, and easy to use. You have to find a good balance between these things while also keeping the car true to the brand and what it's known for.

Developing a compelling concept is the cornerstone of any successful car design. We fostered a collaborative environment, bringing together interdisciplinary teams to brainstorm ideas and iterate upon them. Through this iterative process, we refined our concept, ensuring it was innovative, feasible, and aligned with our brand identity. By fostering a culture of innovation and open mindedness, we were able to push boundaries of convectional automotive design.

Anticipate future advancements in autonomous driving technology by incorporating sensor arrays and onboard computing capabilities. features such as adaptive cruise control and lane-keeping assistance to enhance safety and convenience.Maximize interior space through innovative packaging solutions and flexible seating configurations to accommodate the needs of urban commuters. Prioritize aerodynamic efficiency to improve performance and reduce energy consumption at higher speeds.Implement seamless integration with smartphones and other devices to provide access to navigation, entertainment, and communication features.And Emphasize the use of eco-friendly materials and manufacturing processes to reduce the carbon footprint of the vehicle.

Ya definido el mercado, se genera la idea base que permita tener una perspectiva de lo que se desea alcanzar, y con esto poder mostrarlo a un grupo seleccionado de posibles usarios conocedores del entorno y que puedan dar un punto de vista como consumidor del producto.

Exterior of a car, ranging from chassis to the frame bodywork, everything has to be aerodynamically correct for the machine to work on its best. We need to be precise with the dimensions and clearances to provide the best eye catchy design.

Shape and Proportion:Balance proportions to ensure the car looks agile and well-proportioned, even in a compact form factor. Choose colors that resonate with young urban professionals, such as sophisticated neutrals like black, gray, or white, as well as vibrant accent colors for a touch of personality. Experiment with matte finishes or metallic paints to add visual interest and reflect contemporary trends. Opt for high-quality materials that convey a sense of refinement and durability. Incorporate sleek LED lighting elements to enhance visibility and give the car a distinctive look, especially at night. lighting designs, such as daytime running lights or illuminated accents, to create a recognizable brand identity.Safety regulations.

El diseño exterior se trabaja en consonancia con el concepto y con ajustes sugeridos por los consumidores. Ya que ellos deben ser familiares al producto final. Entra en conjunto el diseño mecanico de la aerodinamica, asi como caracteristicas fisicas funcionales del vehiculo en cumpliminetos de las normativas regente.

The exterior design of a car is its visual identity, making it crucial to get it right. We approached the exterior design with meticulous attention to detail, marrying form and function to create a visually striking yet aerodynamically efficient vehicle. We drew inspiration from various sources, including nature, architrave and contemporary art, to imbue our design with a sense of dynamism and elegance.

This is where everything should come together in a harmony and display the identity of your car and what could be expected out of it whilst not compromising the material selection to ensure car is lightweight and also having a design that is aerodynamically correct for achieving the full potential performance out of the car and increased fuel efficiency.

Interior lighting for visibility during night drives, with adjustable brightness levels for comfort and convenience.Driver-assist technologies such as adaptive cruise control, lane-keeping assist, and automatic emergency braking to mitigate the risk of accidents in urban traffic.A high-resolution touchscreen infotainment system featuring smartphone integration, navigation, and entertainment options.USB ports and wireless charging pads, Wi-Fi hotspot and smartphone app integration for remote vehicle control and monitoring.dashboard layout with easy-to-read displays and logically arranged controls.adjustable seats with premium materials for long-lasting comfort during extended drives.Legroom and headroom for both front and rear passengers,

Los interiores deben ser estilizados y de trato amistoso al usuario. Que le permita estar enterado de todo, sin sobre informarlo. La comodidad es algo importante, asi como la calidad de los materiales existentes, ya que es el punto principal de comparacion con otros vehiculos que estan en el mismo segmento.

Gather feedback from test drivers and focus groups to assess the usability, comfort, and overall satisfaction with the car's design and features.Subject prototypes to rigorous durability tests to evaluate the longevity and reliability of key components under various driving conditions.Conduct physical crash tests to assess the structural integrity and safety in simulated collision scenarios.3D printing technology to produce physical prototypes of components and assemblies for visual evaluation and functional testing. CAD software to create detailed digital models of your car's exterior and interior components CAD software to create detailed digital models of your car's exterior and interior components.CAE analyzes structural integrity,

Testing is crucial, I remember in my days back in college, we used to test every single CAD model for stress strain analysis and FEM analysis. It's important to determine the prototype as the software is next to appropriate, and provides a real time response of vehicles under the circumstances.

Presentation of a car is necessary. I recently watched how VW presented the new GT Sports edition of Taigun and Virtus in India.

You should also tailor your presentation and communication to accommodate the type of audience you will be presenting to by showcasing relevant selling keypoints for them and avoiding jargons is one example!

The reach of automotive design is broader than currently understood. Cars have transformed humanity in ways the discipline is not yet involved with. It's time to broaden our scope. The new generation of car designers must look beyond the automobile itself and diversify their knowledge and interests towards a set of topics essential to the process of rethinking mobility and the products and services that make it possible. Automotive design will cease to be a discipline focused entirely on aesthetics and become a profession from which cities, and in turn societies, will be transformed. Car design, after all, will not be about designing cars, but about envisioning ways in which the automobile can regain its historic relevance.

Two essential elements are: bread-and-butter, and 'the crazy'. It's usually a program manager or design director who is tasked with the overall design, and they need to nurture these elements during the design process and within the design team. - Bread and butter is day-to-day project running. Also the design's feasibility, plus all the practical factors which will bring a product to the right part of the market at the right time. - 'The crazy' is the inspirational element. If management have green-lighted a zany design, you have it. But even if the design feels staid or overly practical, an imaginative buzz (could be a catch phrase, video presentation or even a CMF scheme) can keep teams on board, keep them enthusing.